OM:PRIC B

Stock Analysis Report

Executive Summary

Pricer AB (publ) provides digital shelf-edge solutions in Sweden, France, the United States, Norway, and internationally.

Snowflake

Fundamentals

Flawless balance sheet with solid track record and pays a dividend.

Share Price & News

How has Pricer's share price performed over time and what events caused price changes?


Latest Share Price and Events


Market Performance


7 Day Return

3.8%

PRIC B

3.4%

SE Electronic

2.7%

SE Market


1 Year Return

12.5%

PRIC B

1.2%

SE Electronic

9.4%

SE Market

Return vs Industry: PRIC B exceeded the Swedish Electronic industry which returned 1.2% over the past year.

Return vs Market: PRIC B exceeded the Swedish Market which returned 9.4% over the past year.


Shareholder returns

PRIC BIndustryMarket
7 Day3.8%3.4%2.7%
30 Day3.3%-5.1%1.4%
90 Day-5.3%-1.3%4.1%
1 Year18.1%12.5%2.4%1.2%14.0%9.4%
3 Year57.1%34.7%7.8%4.6%31.3%11.7%
5 Year206.6%155.3%103.6%89.5%63.0%28.3%

Price Volatility Vs. Market

How volatile is Pricer's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Pricer undervalued compared to its fair value and its price relative to the market?

21.2%

Undervalued compared to fair value


Share Price vs. Fair Value

Undervalued: PRIC B (SEK12.46) is trading below our estimate of fair value (SEK15.82)

Significantly Undervalued: PRIC B is trading below fair value, but not by a significant amount.


Price To Earnings Ratio

PE vs Industry: PRIC B is good value based on its PE Ratio (13.1x) compared to the Electronic industry average (20.2x).

PE vs Market: PRIC B is good value based on its PE Ratio (13.1x) compared to the Swedish market (16.8x).


Price to Earnings Growth Ratio

Low PEG Ratio: PRIC B is poor value based on its PEG Ratio (1.8x)


Price to Book Ratio

PB vs Industry: PRIC B is good value based on its PB Ratio (1.8x) compared to the SE Electronic industry average (2.7x).


Next Steps

Future Growth

How is Pricer forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

7.4%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: PRIC B's forecast earnings growth (7.4% per year) is above the savings rate (0.4%).

Earnings vs Market: PRIC B's earnings (7.4% per year) are forecast to grow slower than the Swedish market (9.1% per year).

High Growth Earnings: PRIC B's earnings are forecast to grow, but not significantly.

Revenue vs Market: PRIC B's revenue (2.5% per year) is forecast to grow slower than the Swedish market (4.5% per year).

High Growth Revenue: PRIC B's revenue (2.5% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

High Future ROE: PRIC B's Return on Equity is forecast to be low in 3 years time (13.9%).


Next Steps

Past Performance

How has Pricer performed over the past 5 years?

52.1%

Historical annual earnings growth


Earnings and Revenue History


Past Earnings Growth Analysis

Earnings Trend: PRIC B has become profitable over the past 5 years, growing earnings by 52.1% per year.

Accelerating Growth: PRIC B's earnings growth over the past year (71.4%) exceeds its 5-year average (52.1% per year).

Earnings vs Industry: PRIC B earnings growth over the past year (71.4%) exceeded the Electronic industry -1.6%.


Return on Equity

High ROE: PRIC B's Return on Equity (13.7%) is considered low.


Return on Assets

ROA vs Industry: PRIC B has a higher Return on Assets than the Electronic industry average last year.


Return on Capital Employed

ROCE Improving: PRIC B has significantly improved its Return on Capital Employed over the past 3 years.


Next Steps

Financial Health

How is Pricer's financial position?


Financial Position Analysis

Short Term Liabilities: PRIC B's short term assets (SEK697.5M) exceeds its short term liabilities (SEK322.2M)

Long Term Liabilities: PRIC B's short term assets (697.5M) exceeds its long term liabilities (78.3M)


Debt to Equity History and Analysis

Debt Level: PRIC B is debt free.

Reducing Debt: PRIC B has not had any debt for past 5 years.

Debt Coverage: PRIC B has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: PRIC B has no debt, therefore coverage of interest payments is not a concern.


Balance Sheet

Inventory Level: PRIC B has a high level of physical assets or inventory.

Debt Coverage by Assets: PRIC B's debt is not covered by short term assets (assets are -9.8164398127841E+16x debt).


Next Steps

Dividend

What is Pricer's current dividend yield, its reliability and sustainability?

4.81%

Current Dividend Yield


Dividend Yield vs Market

company4.8%marketbottom25%1.8%markettop25%4.8%industryaverage1.4%forecastin3Years5.6%

Current dividend yield vs market & industry


Stability and Growth of Payments

Notable Dividend: PRIC B's dividend (4.82%) is higher than the bottom 25% of dividend payers in the Swedish market (1.83%).

High Dividend: PRIC B's dividend (4.82%) is in the top 25% of dividend payers in the Swedish market (4.77%)

Stable Dividend: PRIC B has been paying a dividend for less than 10 years and during this time payments have been volatile.

Growing Dividend: PRIC B's dividend payments have increased, but the company has only paid a dividend for 8 years.


Current Payout to Shareholders

Dividend Coverage: With its reasonable payout ratio (63.2%), PRIC B's dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: PRIC B's dividends in 3 years are forecast to be covered by earnings (63.7% payout ratio).


Next Steps

Management

What is the CEO of Pricer's salary, the management and board of directors tenure and is there insider trading?

1.8yrs

Average management tenure


CEO

Helena Holmgren (43yo)

2.2yrs

Tenure

kr4,529,000

Compensation

Ms. Helena Holmgren has been Chief Executive Officer and President of Pricer AB (publ) since July 25, 2018. Previously, Ms. Holmgren served as Acting Chief Executive Officer of Pricer AB (publ) since Augus ...


CEO Compensation Analysis

Compensation vs. Market: Helena has recently become CEO, making it difficult to compare their total compensation against companies of similar size in the Swedish market.

Compensation vs Earnings: Helena's compensation has increased by more than 20% in the past year.


Management Age and Tenure

1.8yrs

Average Tenure

51yo

Average Age

Experienced Management: PRIC B's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.


Board Age and Tenure

2.3yrs

Average Tenure

57.5yo

Average Age

Experienced Board: PRIC B's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.


Insider Trading

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Buykr20,72604 Jun 19
Christophe Desloge
EntityIndividual
Role
Senior Key Executive
Head of France
Shares1,587
Max Pricekr13.06
Buykr72,65531 May 19
Susanne Andersson
EntityIndividual
Role
Chief Financial Officer
Chief Financial Officer
Shares5,500
Max Pricekr13.21
Buykr73,15031 May 19
Edvin Ruud
EntityIndividual
Role
Head of Sales
Vice President of Sales
Shares5,500
Max Pricekr13.30
Buykr72,60031 May 19
Nils Hulth
EntityIndividual
Shares5,500
Max Pricekr13.20
Buykr66,00006 May 19
Jörgen Jost auf Stroth
EntityIndividual
Shares5,500
Max Pricekr12.00
Buykr132,00006 May 19
Helena Holmgren
EntityIndividual
Role
Chief Executive Officer
CEO & President
Shares11,000
Max Pricekr12.00
Buykr65,67006 May 19
Johan Kronlöf
EntityIndividual
Role
Senior Key Executive
Head of Quality & Sustainability
Shares5,500
Max Pricekr11.94
Buykr66,33003 May 19
Johan von Konow
EntityIndividual
Shares5,500
Max Pricekr12.06
Buykr177,56921 Feb 19
Bernt Ingman
EntityIndividual
Role
Chairman of the Board
Independent Chairman
Shares15,000
Max Pricekr11.84
Buykr351,00015 Feb 19
Helena Holmgren
EntityIndividual
Role
Chief Executive Officer
CEO & President
Shares30,000
Max Pricekr11.70

Ownership Breakdown


Management Team

  • Gunnar Mattsson (55yo)

    Secretary

    • Tenure: 0yrs
  • Donald Radisson-Jackson (56yo)

    Head of Americas region

    • Tenure: 2.8yrs
    • Compensation: kr1.71m
  • Susanne Andersson (48yo)

    Chief Financial Officer

    • Tenure: 0.8yrs
  • Helena Holmgren (43yo)

    CEO & President

    • Tenure: 2.2yrs
    • Compensation: kr4.53m
  • Philippe Goas

    Head of French Key Accounts Management Group

    • Tenure: 4.4yrs
  • Olivier Tomassino

    Business Controller

    • Tenure: 4.4yrs
  • Christophe Desloge (54yo)

    Head of France

    • Tenure: 1.5yrs
  • Edvin Ruud (56yo)

    Vice President of Sales

    • Tenure: 1.5yrs
  • Magnus Midgard (37yo)

    Head of Finance

    • Tenure: 0yrs
  • Johan Kronlöf (42yo)

    Head of Quality & Sustainability

    • Tenure: 0.8yrs

Board Members

  • Bernt Ingman (65yo)

    Independent Chairman

    • Tenure: 2.2yrs
    • Compensation: kr495.00k
  • Thomas Krishan (51yo)

    Independent Director

    • Tenure: 1.5yrs
    • Compensation: kr147.00k
  • Jonas Guldstrand (53yo)

    Independent Director

    • Tenure: 2.5yrs
    • Compensation: kr220.00k
  • Hans Granberg (66yo)

    Independent Director

    • Tenure: 5.4yrs
    • Compensation: kr220.00k
  • Jenni Virnes (45yo)

    Independent Director

    • Tenure: 3.8yrs
    • Compensation: kr220.00k
  • Knut Faremo (62yo)

    Independent Director

    • Tenure: 0.5yrs

Company Information

Pricer AB (publ)'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Pricer AB (publ)
  • Ticker: PRIC B
  • Exchange: OM
  • Founded: 1991
  • Industry: Electronic Equipment and Instruments
  • Sector: Tech
  • Market Cap: kr1.387b
  • Shares outstanding: 111.35m
  • Website: https://www.pricer.com

Number of Employees


Location

  • Pricer AB (publ)
  • Västra Järnvägsgatan 7
  • Stockholm
  • 111 64
  • Sweden

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
PRIC BOM (OMX Nordic Exchange Stockholm)YesClass B SharesSESEKOct 1996
0H38LSE (London Stock Exchange)YesClass B SharesGBSEKOct 1996
PCRB.FOTCPK (Pink Sheets LLC)YesClass B SharesUSUSDOct 1996
PRRBDB (Deutsche Boerse AG)YesClass B SharesDEEUROct 1996
PRICBSBATS-CHIXE (BATS 'Chi-X Europe')YesClass B SharesGBSEKOct 1996
PCRB.YOTCPK (Pink Sheets LLC)SPONSORED ADR NEUSUSDSep 1998

Biography

Pricer AB (publ) provides digital shelf-edge solutions in Sweden, France, the United States, Norway, and internationally. It offers infrared electronic shelf label platform; and in-store digital shelf-edge ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2019/10/16 20:41
End of Day Share Price2019/10/16 00:00
Earnings2019/06/30
Annual Earnings2018/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.