OM:PRIC B

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Executive Summary

Pricer AB (publ) provides electronic shelf-edge solutions in Sweden, France, the United States, Norway, and internationally. More Details


Snowflake Analysis

Flawless balance sheet with questionable track record.

Share Price & News

How has Pricer's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: PRIC B has not had significant price volatility in the past 3 months.


Market Performance


7 Day Return

3.7%

PRIC B

0.05%

SE Electronic

-0.3%

SE Market


1 Year Return

113.4%

PRIC B

44.1%

SE Electronic

16.9%

SE Market

Return vs Industry: PRIC B exceeded the Swedish Electronic industry which returned 44.1% over the past year.

Return vs Market: PRIC B exceeded the Swedish Market which returned 17.2% over the past year.


Shareholder returns

PRIC BIndustryMarket
7 Day3.7%0.05%-0.3%
30 Day13.4%-0.4%1.1%
90 Day17.4%16.4%6.5%
1 Year118.2%113.4%44.4%44.1%19.1%16.9%
3 Year246.0%204.3%70.8%65.4%36.4%21.8%
5 Year279.7%209.3%82.8%71.8%65.7%33.6%

Price Volatility Vs. Market

How volatile is Pricer's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Pricer undervalued compared to its fair value and its price relative to the market?

57.64x

Price to Earnings (PE) ratio


Share Price vs. Fair Value

Below Fair Value: PRIC B (SEK28.3) is trading above our estimate of fair value (SEK15.78)

Significantly Below Fair Value: PRIC B is trading above our estimate of fair value.


Price To Earnings Ratio

PE vs Industry: PRIC B is poor value based on its PE Ratio (57.6x) compared to the SE Electronic industry average (31.6x).

PE vs Market: PRIC B is poor value based on its PE Ratio (57.6x) compared to the Swedish market (23.2x).


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate PRIC B's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: PRIC B is overvalued based on its PB Ratio (4.3x) compared to the SE Electronic industry average (3.4x).


Next Steps

Future Growth

How is Pricer forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

10.5%

Forecasted annual revenue growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if PRIC B's forecast earnings growth is above the savings rate (0.5%).

Earnings vs Market: Insufficient data to determine if PRIC B's earnings are forecast to grow faster than the Swedish market

High Growth Earnings: Insufficient data to determine if earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: PRIC B's revenue (10.5% per year) is forecast to grow faster than the Swedish market (3.1% per year).

High Growth Revenue: PRIC B's revenue (10.5% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if PRIC B's Return on Equity is forecast to be high in 3 years time


Next Steps

Past Performance

How has Pricer performed over the past 5 years?

23.8%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: PRIC B has high quality earnings.

Growing Profit Margin: PRIC B's current net profit margins (5.5%) are lower than last year (7.9%).


Past Earnings Growth Analysis

Earnings Trend: PRIC B's earnings have grown significantly by 23.8% per year over the past 5 years.

Accelerating Growth: PRIC B's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: PRIC B had negative earnings growth (-48.3%) over the past year, making it difficult to compare to the Electronic industry average (-14.8%).


Return on Equity

High ROE: PRIC B's Return on Equity (7.4%) is considered low.


Next Steps

Financial Health

How is Pricer's financial position?


Financial Position Analysis

Short Term Liabilities: PRIC B's short term assets (SEK1.1B) exceed its short term liabilities (SEK767.1M).

Long Term Liabilities: PRIC B's short term assets (SEK1.1B) exceed its long term liabilities (SEK55.1M).


Debt to Equity History and Analysis

Debt Level: PRIC B is debt free.

Reducing Debt: PRIC B has not had any debt for past 5 years.

Debt Coverage: PRIC B has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: PRIC B has no debt, therefore coverage of interest payments is not a concern.


Balance Sheet


Next Steps

Dividend

What is Pricer current dividend yield, its reliability and sustainability?

2.83%

Current Dividend Yield


Upcoming Dividend Payment


Dividend Yield vs Market

Notable Dividend: PRIC B's dividend (2.83%) is higher than the bottom 25% of dividend payers in the Swedish market (1.13%).

High Dividend: PRIC B's dividend (2.83%) is low compared to the top 25% of dividend payers in the Swedish market (4.19%).


Stability and Growth of Payments

Stable Dividend: PRIC B has been paying a dividend for less than 10 years and during this time payments have been volatile.

Growing Dividend: PRIC B's dividend payments have increased, but the company has only paid a dividend for 9 years.


Current Payout to Shareholders

Dividend Coverage: With its high payout ratio (162.9%), PRIC B's dividend payments are not well covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: PRIC B's dividends in 3 years are forecast to be covered by earnings (87.3% payout ratio).


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

3.5yrs

Average management tenure


CEO

Helena Holmgren (44 yo)

3.17yrs

Tenure

kr4,623,000

Compensation

Ms. Helena Holmgren serves as Independent Director of Hexatronic Group AB (publ) since 2020. Ms. Holmgren has been Chief Executive Officer and President of Pricer AB (publ) since July 25, 2018. Previously, ...


CEO Compensation Analysis

Compensation vs Market: Helena's total compensation ($USD528.06K) is about average for companies of similar size in the Swedish market ($USD490.52K).

Compensation vs Earnings: Helena's compensation has been consistent with company performance over the past year.


Leadership Team

NamePositionTenureCompensationOwnership
Helena Holmgren
CEO & President3.17yrskr4.62m0.10%
SEK 3.2m
Cecilia Vinell
Communications Managerno datano datano data
Edvin Ruud
Vice President of Sales2.5yrsno data0.011%
SEK 356.1k
Charles Radisson-Jackson
Head of Americas region3.75yrskr1.71m0.10%
SEK 3.2m
Nils Hulth
Chief Product Officer3.08yrsno data0.056%
SEK 1.8m
Philippe Goas
Head of French Key Accounts Management Group5.42yrsno datano data
Magnus Midgard
Head of Financeno datano datano data
Susanne Andersson
Executive Officerno datano data0.0049%
SEK 156.8k
Gunnar Mattsson
Secretaryno datano datano data
Olivier Tomassino
Business Controller5.42yrsno datano data

3.5yrs

Average Tenure

49yo

Average Age

Experienced Management: PRIC B's management team is considered experienced (3.5 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Thomas Krishan
Independent Director2.5yrskr237.00k1.96%
SEK 62.5m
Jonas Guldstrand
Independent Director3.5yrskr237.00k0.032%
SEK 1.0m
Hans Granberg
Independent Director6.42yrskr270.00k2.02%
SEK 64.1m
Jenni Virnes
Independent Director4.75yrskr237.00kno data
Knut Faremo
Independent Chairman0.42yrkr163.00k0.045%
SEK 1.4m

3.5yrs

Average Tenure

54yo

Average Age

Experienced Board: PRIC B's board of directors are considered experienced (3.5 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: PRIC B insiders have only sold shares in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Company Information

Pricer AB (publ)'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Pricer AB (publ)
  • Ticker: PRIC B
  • Exchange: OM
  • Founded: 1991
  • Industry: Electronic Equipment and Instruments
  • Sector: Tech
  • Market Cap: kr3.180b
  • Shares outstanding: 111.57m
  • Website: https://www.pricer.com

Number of Employees


Location

  • Pricer AB (publ)
  • PO Box 215
  • Stockholm
  • Stockholm County
  • 101 24
  • Sweden

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
PRIC BOM (OMX Nordic Exchange Stockholm)YesClass B SharesSESEKOct 1996
0H38LSE (London Stock Exchange)YesClass B SharesGBSEKOct 1996
PCRB.FOTCPK (Pink Sheets LLC)YesClass B SharesUSUSDOct 1996
PRRBDB (Deutsche Boerse AG)YesClass B SharesDEEUROct 1996
PRICBSBATS-CHIXE (BATS 'Chi-X Europe')YesClass B SharesGBSEKOct 1996

Biography

Pricer AB (publ) provides electronic shelf-edge solutions in Sweden, France, the United States, Norway, and internationally. The company offers digital pricing tags, such as graphic and segment price tags; ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/10/20 21:55
End of Day Share Price2020/10/20 00:00
Earnings2020/06/30
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.