OM:SPOR

Stock Analysis Report

Executive Summary

Sportamore AB (publ) operates an online sports retailer in the Nordic region.

Snowflake

Fundamentals

Adequate balance sheet with weak fundamentals.


Similar Companies

Share Price & News

How has Sportamore's share price performed over time and what events caused price changes?


Latest Share Price and Events


Market Performance


7 Day Return

-2.7%

SPOR

4.0%

SE Online Retail

2.1%

SE Market


1 Year Return

-37.7%

SPOR

-0.8%

SE Online Retail

12.1%

SE Market

Return vs Industry: SPOR underperformed the Swedish Online Retail industry which returned -0.8% over the past year.

Return vs Market: SPOR underperformed the Swedish Market which returned 12.1% over the past year.


Shareholder returns

SPORIndustryMarket
7 Day-2.7%4.0%2.1%
30 Day-3.0%2.4%1.6%
90 Day4.4%4.0%3.7%
1 Year-37.7%-37.7%0.6%-0.8%16.8%12.1%
3 Year0.7%0.7%16.2%5.7%32.2%12.4%
5 Year30.8%30.8%121.6%112.7%62.8%28.3%

Price Volatility Vs. Market

How volatile is Sportamore's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Sportamore undervalued compared to its fair value and its price relative to the market?

2.54x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate SPOR's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate SPOR's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: SPOR is unprofitable, so we can't compare its PE Ratio to the Online Retail industry average.

PE vs Market: SPOR is unprofitable, so we can't compare its PE Ratio to the Swedish market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate SPOR's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: SPOR is overvalued based on its PB Ratio (2.5x) compared to the SE Online Retail industry average (2.1x).


Next Steps

Future Growth

How is Sportamore forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

39.4%

Forecasted Retail industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Sportamore has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has Sportamore performed over the past 5 years?

21.1%

Historical annual earnings growth


Earnings and Revenue History


Past Earnings Growth Analysis

Earnings Trend: SPOR is unprofitable, but has reduced losses over the past 5 years at a rate of 21.1% per year.

Accelerating Growth: Unable to compare SPOR's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: SPOR is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (11.8%).


Return on Equity

High ROE: SPOR has a negative Return on Equity (-3.8%), as it is currently unprofitable.


Return on Assets

ROA vs Industry: SPOR is currently unprofitable, so its Return on Assets is negative.


Return on Capital Employed

ROCE Improving: SPOR is currently unprofitable, so its Return on Capital Employed is negative.


Next Steps

Financial Health

How is Sportamore's financial position?


Financial Position Analysis

Short Term Liabilities: SPOR's short term assets (SEK336.3M) exceeds its short term liabilities (SEK202.2M)

Long Term Liabilities: SPOR's short term assets (336.3M) exceeds its long term liabilities (166.2M)


Debt to Equity History and Analysis

Debt Level: SPOR is debt free.

Reducing Debt: SPOR has not had any debt for past 5 years.


Balance Sheet

Inventory Level: SPOR has a high level of physical assets or inventory.

Debt Coverage by Assets: Insufficient data to determine if SPOR's debt is covered by short term assets.


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: SPOR has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: SPOR has less than a year of cash runway if free cash flow continues to reduce at historical rates of -36.7% each year


Next Steps

Dividend

What is Sportamore's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

companyn/amarketbottom25%1.8%markettop25%4.6%industryaverage3.5%forecastin3Yearsn/a

Current dividend yield vs market & industry


Stability and Growth of Payments

Notable Dividend: Unable to evaluate SPOR's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate SPOR's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.

Stable Dividend: Insufficient data to determine if SPOR's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if SPOR's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of SPOR's dividend in 3 years as they are not forecast to pay a notable one for the Swedish market.


Next Steps

Management

What is the CEO of Sportamore's salary, the management and board of directors tenure and is there insider trading?

9.8yrs

Average management tenure


CEO

Johan Ryding (40yo)

10.8yrs

Tenure

kr1,822,000

Compensation

Mr. Johan Ryding has been the Co-Founder and Chief Executive Officer of Sportamore AB (publ) since 2009. 


CEO Compensation Analysis

Compensation vs. Market: Johan's total compensation ($USD188.29K) is about average for companies of similar size in the Swedish market ($USD123.35K).

Compensation vs Earnings: Johan's compensation has been consistent with company performance over the past year.


Management Age and Tenure

9.8yrs

Average Tenure

40.5yo

Average Age

Experienced Management: SPOR's management team is seasoned and experienced (9.8 years average tenure).


Board Age and Tenure

3.3yrs

Average Tenure

50yo

Average Age

Experienced Board: SPOR's board of directors are considered experienced (3.3 years average tenure).


Insider Trading

Insider Buying: SPOR insiders have only sold shares in the past 3 months.


Recent Insider Transactions

Sellkr90,00020 Aug 19
Britt-Marie Alexandersson
EntityIndividual
Shares1,500
Max Pricekr60.00
Sellkr53,02507 Aug 19
Johan Ryding
EntityIndividual
Role
Chief Executive Officer
Co-Founder & CEO
Shares839
Max Pricekr63.20
Buykr5,78014 May 19
Johan Ryding
EntityIndividual
Role
Chief Executive Officer
Co-Founder & CEO
Shares100
Max Pricekr57.80
Buykr29,00013 May 19
Johan Ryding
EntityIndividual
Role
Chief Executive Officer
Co-Founder & CEO
Shares500
Max Pricekr58.00
Sellkr696,68722 Mar 19
Johan Ryding
EntityIndividual
Role
Chief Executive Officer
Co-Founder & CEO
Shares9,289
Max Pricekr75.10
Buykr2,129,16517 Nov 18
Claes Winterfeldt
EntityIndividual
Role
Chief Operating Officer
Chief Operating Officer
Shares47,911
Max Pricekr44.44
Buykr355,52016 Nov 18
Sabina Lerne
EntityIndividual
Role
Chief Financial Officer
Chief Financial Officer
Shares8,000
Max Pricekr44.44
Buykr3,649,99116 Nov 18
Joakim Friedman
EntityIndividual
Role
Top Key Executive
Co-Founder & Deputy CEO
Shares82,133
Max Pricekr44.44
Buykr4,260,99616 Nov 18
Johan Ryding
EntityIndividual
Role
Chief Executive Officer
Co-Founder & CEO
Shares95,882
Max Pricekr44.44
Sellkr372,40026 Oct 18
Britt-Marie Alexandersson
EntityIndividual
Shares4,000
Max Pricekr93.10

Ownership Breakdown


Management Team

  • Jan Friedman (67yo)

    Founder & Chairman

    • Tenure: 10.8yrs
    • Compensation: kr244.00k
  • Johan Ryding (40yo)

    Co-Founder & CEO

    • Tenure: 10.8yrs
    • Compensation: kr1.82m
  • Joakim Friedman (40yo)

    Co-Founder & Deputy CEO

    • Tenure: 9.9yrs
    • Compensation: kr1.35m
  • Mikael Flodman (40yo)

    Chief Technology Officer

    • Tenure: 9.8yrs
  • Claes Winterfeldt (48yo)

    Chief Operating Officer

    • Tenure: 0.8yrs
  • Sabina Lerne (41yo)

    Chief Financial Officer

    • Tenure: 0yrs
  • Johan Järnliden (45yo)

    Chief Marketing Officer

    • Tenure: 0.7yrs
  • Sema Söderhäll (40yo)

    Chief Lending Officer

    • Tenure: 1.1yrs

Board Members

  • Emil Ahlberg (43yo)

    Director

    • Tenure: 1.8yrs
    • Compensation: kr82.00k
  • Birgitta Göransson (62yo)

    Director

    • Tenure: 3.3yrs
    • Compensation: kr145.00k
  • Jan Friedman (67yo)

    Founder & Chairman

    • Tenure: 10.8yrs
    • Compensation: kr244.00k
  • Thomas Ekman (50yo)

    Director

    • Tenure: 1.8yrs
    • Compensation: kr73.00k
  • Mariette Kristenson (42yo)

    Director

    • Tenure: 5.5yrs
    • Compensation: kr145.00k

Company Information

Sportamore AB (publ)'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Sportamore AB (publ)
  • Ticker: SPOR
  • Exchange: OM
  • Founded: 2009
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Market Cap: kr556.456m
  • Shares outstanding: 9.69m
  • Website: https://www.sportamore.se

Number of Employees


Location

  • Sportamore AB (publ)
  • Gustavslundsvägen 151E
  • Alvik
  • Bromma
  • Stockholm County
  • 167 51
  • Sweden

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
SPOROM (OMX Nordic Exchange Stockholm)YesCommon SharesSESEKOct 2012

Biography

Sportamore AB (publ) operates an online sports retailer in the Nordic region. The company was founded in 2009 and is headquartered in Bromma, Sweden. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2019/10/20 21:35
End of Day Share Price2019/10/18 00:00
Earnings2019/06/30
Annual Earnings2018/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.