Stock Analysis Report

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Executive Summary

Qliro Group AB (publ) provides digital commerce and related financial services in the Nordic region and internationally.



Risk Analysis


Snowflake Analysis

Imperfect balance sheet and overvalued.

Similar Companies

Share Price & News

How has Qliro Group's share price performed over time and what events caused price changes?

Latest Share Price and Events

Market Performance

7 Day Return




SE Online Retail


SE Market

1 Year Return




SE Online Retail


SE Market

Shareholder returns

7 Day2.2%10.2%2.6%
30 Day11.3%14.8%0.7%
90 Day67.3%54.4%25.9%
1 Year-42.5%-42.5%23.1%21.3%7.5%6.0%
3 Year-55.2%-55.2%-5.0%-10.5%20.5%7.7%
5 Year-47.5%-47.5%101.2%92.8%37.8%10.6%

Price Volatility Vs. Market

How volatile is Qliro Group's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Qliro Group undervalued compared to its fair value and its price relative to the market?


Price to Book (PB) ratio

Share Price vs. Fair Value

Price To Earnings Ratio

Price to Earnings Growth Ratio

Price to Book Ratio

Next Steps

Future Growth

How is Qliro Group forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Retail industry annual growth in earnings

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings per Share Growth Forecasts

Future Return on Equity

Next Steps

Past Performance

How has Qliro Group performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Past Earnings Growth Analysis

Return on Equity

Next Steps

Financial Health

How is Qliro Group's financial position?

Financial Position Analysis

Debt to Equity History and Analysis

Balance Sheet

Next Steps


What is Qliro Group current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Stability and Growth of Payments

Current Payout to Shareholders

Future Payout to Shareholders

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Mathias Pedersen (49yo)



Mr. Mathias Pedersen has been Chief Executive Officer of Qliro Group AB (publ) since June 1, 2020. He was Chief Financial Officer at Qliro Group AB (publ.) since August 15, 2016 until June 1, 2020. He has  ...

Leadership Team

Marcus Lindqvist
President3.92yrskr7.70m0.31% SEK3.2m
Mathias Pedersen
Chief Executive Officer0.083yrno data0.16% SEK1.7m
David Granath
Chief Financial Officer0.083yrno datano data
Niclas Lilja
Acting Head of Communications & Head of Investor Relationsno datano datano data
Daniel Sjöström
Head of People4.83yrsno datano data
Carl Arnesson
Acting Chief Executive Officer of Gymgrossisten and Chief Financial Officer of Gymgrossisten3.58yrsno datano data
Kristoffer Väliharju
Chief Executive Officer of CDON1.83yrsno data0.019% SEK194.8k
Carolina Brandtman
Chief Executive Officer of Qliro AB1.58yrsno data0.0076% SEK78.7k
Kristina Lukes
Chief Executive Officer of Nelly0.25yrno data0.0050% SEK51.8k


Average Tenure


Average Age

Board Members

Daniel Mytnik
Independent Non-Executive Director6.17yrskr500.00k0.088% SEK907.5k
Andreas Bernstrom
Non Executive Director2.17yrskr400.00k0.060% SEK621.0k
Christoffer Häggblom
Independent Chairman of the Board2.17yrskr700.00kno data
Lennart Jacobsen
Independent Non Executive Director2.17yrskr600.00k0.027% SEK276.0k
Jessica Thorell
Non-Executive Director3.17yrskr400.00kno data


Average Tenure


Average Age


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Recent Insider Transactions

Ownership Breakdown

Top Shareholders

Company Information

Qliro Group AB (publ)'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Qliro Group AB (publ)
  • Ticker: QLRO
  • Exchange: OM
  • Founded: 1999
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Market Cap: kr1.033b
  • Shares outstanding: 149.77m
  • Website:

Number of Employees


  • Qliro Group AB (publ)
  • SveavAegen 151
  • PO Box 19525
  • Stockholm
  • Stockholm County
  • 104 32
  • Sweden


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
QLROOM (OMX Nordic Exchange Stockholm)YesOrdinary SharesSESEKDec 2010
0O6ZLSE (London Stock Exchange)YesOrdinary SharesGBSEKDec 2010
CD2DB (Deutsche Boerse AG)YesOrdinary SharesDEEURDec 2010
QLROsBATS-CHIXE (BATS 'Chi-X Europe')YesOrdinary SharesGBSEKDec 2010


Qliro Group AB (publ) provides digital commerce and related financial services in the Nordic region and internationally. It operates through three segments: CDON Marketplace, Nelly, and Qliro AB. The company’s CDON Marketplace segment conducts operations through the online department store, which primarily sells consumer electronics, mobile phones, books, games, media, films, sports and leisure goods, clothing, shoes, furnishings, and toys. Its Nelly segment provides fashion and beauty products for young women through; and for men through The company’s Qliro Financial Services segment provides financial services to merchants and consumers. The company was formerly known as CDON Group AB (publ.) and changed its name to Qliro Group AB (publ) in January 2015. Qliro Group AB (publ) was founded in 1999 and is headquartered in Stockholm, Sweden. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/07/05 20:48
End of Day Share Price2020/07/03 00:00
Annual Earnings2019/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.