Executive Summary
Midsona AB (publ) develops, produces, and markets organic products, health foods, and self care products in Sweden, Norway, Finland, Denmark, and Germany.
Rewards
Risk Analysis
Snowflake Analysis
Good value with reasonable growth potential.
Share Price & News
How has Midsona's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: MSON B has not had significant price volatility in the past 3 months.
Market Performance
7 Day Return
4.3%
MSON B
2.6%
SE Personal Products
0.7%
SE Market
1 Year Return
-18.0%
MSON B
-17.9%
SE Personal Products
19.3%
SE Market
Return vs Industry: MSON B underperformed the Swedish Personal Products industry which returned -17.9% over the past year.
Return vs Market: MSON B underperformed the Swedish Market which returned 19.3% over the past year.
Shareholder returns
| MSON B | Industry | Market | |
|---|---|---|---|
| 7 Day | 4.3% | 2.6% | 0.7% |
| 30 Day | 12.3% | 7.9% | 0.05% |
| 90 Day | -5.5% | -7.7% | 6.0% |
| 1 Year | -5.6%-18.0% | -7.9%-17.9% | 24.3%19.3% |
| 3 Year | 47.2%22.6% | 40.1%17.8% | 33.5%13.0% |
| 5 Year | 176.2%69.4% | 100.0%78.8% | 63.5%28.4% |
Price Volatility Vs. Market
How volatile is Midsona's share price compared to the market and industry in the last 5 years?
Simply Wall St News
1 week ago | Simply Wall St
Head of Business Area Sweden & Division Director Nordics Ulrika Palm Just Sold A Bunch Of Shares In Midsona AB (publ) (STO:MSON B)2 weeks ago | Simply Wall St
Midsona (STO:MSON B) Takes On Some Risk With Its Use Of Debt4 weeks ago | Simply Wall St
Is Midsona AB (publ) (STO:MSON B) Struggling With Its 5.2% Return On Capital Employed?Valuation
Is Midsona undervalued compared to its fair value and its price relative to the market?
>50%
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: MSON B (SEK51.5) is trading below our estimate of fair value (SEK182.17)
Significantly Below Fair Value: MSON B is trading below fair value by more than 20%.
Price To Earnings Ratio
PE vs Industry: MSON B is poor value based on its PE Ratio (25x) compared to the Personal Products industry average (22.9x).
PE vs Market: MSON B is poor value based on its PE Ratio (25x) compared to the Swedish market (18.7x).
Price to Earnings Growth Ratio
PEG Ratio: MSON B is good value based on its PEG Ratio (0.6x)
Price to Book Ratio
PB vs Industry: MSON B is good value based on its PB Ratio (1.4x) compared to the SE Personal Products industry average (3x).
Next Steps
Future Growth
How is Midsona forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?
45.0%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: MSON B's forecast earnings growth (45% per year) is above the savings rate (-0.4%).
Earnings vs Market: MSON B's earnings (45% per year) are forecast to grow faster than the Swedish market (9.4% per year).
High Growth Earnings: earnings are expected to grow significantly over the next 3 years.
Revenue vs Market: MSON B's revenue (10% per year) is forecast to grow faster than the Swedish market (4.4% per year).
High Growth Revenue: MSON B's revenue (10% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: MSON B's Return on Equity is forecast to be low in 3 years time (9.9%).
Next Steps
Past Performance
How has Midsona performed over the past 5 years?
15.5%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: MSON B has high quality earnings.
Growing Profit Margin: MSON B's current net profit margins (3.2%) are lower than last year (4.9%).
Past Earnings Growth Analysis
Earnings Trend: MSON B's earnings have grown by 15.5% per year over the past 5 years.
Accelerating Growth: MSON B's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.
Earnings vs Industry: MSON B had negative earnings growth (-26.9%) over the past year, making it difficult to compare to the Personal Products industry average (-1.9%).
Return on Equity
High ROE: MSON B's Return on Equity (5.5%) is considered low.
Return on Assets
Return on Capital Employed
Next Steps
Financial Health
How is Midsona's financial position?
Financial Position Analysis
Short Term Liabilities: MSON B's short term assets (SEK1.0B) exceed its short term liabilities (SEK716.0M).
Long Term Liabilities: MSON B's short term assets (SEK1.0B) do not cover its long term liabilities (SEK1.7B).
Debt to Equity History and Analysis
Debt Level: MSON B's debt to equity ratio (76.8%) is considered high.
Reducing Debt: MSON B's debt to equity ratio has increased from 24.2% to 76.8% over the past 5 years.
Debt Coverage: MSON B's debt is not well covered by operating cash flow (10.5%).
Interest Coverage: MSON B's interest payments on its debt are well covered by EBIT (5.3x coverage).
Balance Sheet
Inventory Level: MSON B has a high level of physical assets or inventory.
Debt Coverage by Assets: MSON B's debt is not covered by short term assets (assets are 0.8x debt).
Next Steps
Dividend
What is Midsona's current dividend yield, its reliability and sustainability?
2.43%
Current Dividend Yield
Dividend Yield vs Market
Current dividend yield vs market & industry
Notable Dividend: MSON B's dividend (2.43%) is higher than the bottom 25% of dividend payers in the Swedish market (1.61%).
High Dividend: MSON B's dividend (2.43%) is low compared to the top 25% of dividend payers in the Swedish market (4.69%).
Stability and Growth of Payments
Stable Dividend: Whilst dividend payments have been stable, MSON B has been paying a dividend for less than 10 years.
Growing Dividend: MSON B's dividend payments have increased, but the company has only paid a dividend for 7 years.
Current Payout to Shareholders
Dividend Coverage: With its reasonable payout ratio (60.6%), MSON B's dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: MSON B's dividends in 3 years are forecast to be well covered by earnings (49.8% payout ratio).
Next Steps
Management
What is the CEO of Midsona's salary, the management and board of directors tenure and is there insider trading?
10.9yrs
Average management tenure
CEO
Peter Åsberg (53yo)
12yrs
Tenure
kr6,443,000
Compensation
Mr. Peter Åsberg has been the Chief Executive Officer and President of Midsona AB (publ) since December 2007 and served as its Director since 2015. Mr. Åsberg has been Marketing Director of Cloetta Fazer A ...
CEO Compensation Analysis
Compensation vs Market: Peter's total compensation ($USD683.37K) is about average for companies of similar size in the Swedish market ($USD561.61K).
Compensation vs Earnings: Peter's compensation has been consistent with company performance over the past year.
Management Age and Tenure
10.9yrs
Average Tenure
53yo
Average Age
Experienced Management: MSON B's management team is seasoned and experienced (10.9 years average tenure).
Board Age and Tenure
4.0yrs
Average Tenure
56.5yo
Average Age
Experienced Board: MSON B's board of directors are considered experienced (4 years average tenure).
Insider Trading
Insider Buying: MSON B insiders have only sold shares in the past 3 months.
Recent Insider Transactions
| Entity | Individual |
| Shares | 3,499 |
| Max Price | kr49.50 |
| Entity | Individual |
| Role | Senior Key Executive Head of Business Area Sweden & Division Director Nordics |
| Shares | 30,000 |
| Max Price | kr49.24 |
| Entity | Individual |
| Shares | 7,301 |
| Max Price | kr56.78 |
Ownership Breakdown
Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.
Management Team
Peter Åsberg (53yo)
President & CEO
- Tenure: 12yrs
- Compensation: kr6.44m
Lennart Svensson (58yo)
Chief Financial Officer
- Tenure: 10.9yrs
Björn Ullemark
Head of Operations
- Tenure: 0yrs
Ulrika Palm (46yo)
Head of Business Area Sweden & Division Director Nordics
- Tenure: 3.8yrs
Board Members
Birgitta Göransson (62yo)
Director
- Tenure: 4.9yrs
- Compensation: kr245.00k
Henrik Stenqvist (52yo)
Director
- Tenure: 2.9yrs
- Compensation: kr275.00k
Johan Wester (53yo)
Director
- Tenure: 10.9yrs
- Compensation: kr275.00k
Ola Erici (59yo)
Chairman of the Board
- Tenure: 3.7yrs
- Compensation: kr550.00k
Peter Wahlberg (57yo)
Director
- Tenure: 4.2yrs
- Compensation: kr255.00k
Kirsten Ægidius (56yo)
Director
- Tenure: 3.9yrs
- Compensation: kr225.00k
Company Information
Midsona AB (publ)'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Midsona AB (publ)
- Ticker: MSON B
- Exchange: OM
- Founded: 1892
- Industry: Personal Products
- Sector: Household
- Market Cap: kr3.347b
- Shares outstanding: 65.00m
- Website: https://www.midsona.com
Number of Employees
Location
- Midsona AB (publ)
- Dockplatsen 16
- PO Box 21009
- Malmö
- Skåne County
- 200 21
- Sweden
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| MSON A | OM (OMX Nordic Exchange Stockholm) | Series A Shares | SE | SEK | Jun 1999 | |
| MSON B | OM (OMX Nordic Exchange Stockholm) | Yes | Series B Shares | SE | SEK | Jun 1999 |
| 0GY9 | LSE (London Stock Exchange) | Series A Shares | GB | SEK | Jun 1999 | |
| 0GSE | LSE (London Stock Exchange) | Yes | Series B Shares | GB | SEK | Jun 1999 |
| MSONBS | BATS-CHIXE (BATS 'Chi-X Europe') | Yes | Series B Shares | GB | SEK | Jun 1999 |
Biography
Midsona AB (publ) develops, produces, and markets organic products, health foods, and self care products in Sweden, Norway, Finland, Denmark, and Germany. The company offers protein bars and sports nutriti ...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2019/12/11 20:52 |
| End of Day Share Price | 2019/12/11 00:00 |
| Earnings | 2019/09/30 |
| Annual Earnings | 2018/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.