Stock Analysis

Will Strong Demand for Betsson’s New Bonds Reshape Its (OM:BETS B) Capital Structure Narrative?

  • Betsson AB announced it has successfully placed EUR 75 million in senior unsecured bonds maturing in December 2029, seeing strong demand and significant oversubscription among Nordic and international institutional investors.
  • The move reflects robust market confidence in Betsson’s financial standing and proactive steps to optimize its capital structure through debt refinancing and targeted tender offers.
  • We’ll explore how Betsson’s successful bond placement and refinancing efforts could influence its investment outlook and risk profile.

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Betsson Investment Narrative Recap

To be a shareholder in Betsson, you need to believe in its ability to expand in new and regulated markets while maintaining profitability amid rising regulatory costs and operational challenges. The recent EUR 75 million bond placement enhances financial flexibility but does not materially change the company’s main short-term catalyst, growth in Latin America and Western Europe, or its largest risk, which remains tighter regulations increasing tax and margin pressure. Among Betsson’s recent updates, the share buyback program, started in late October, is particularly relevant in context. A strong balance sheet, buttressed by this bond issue, gives Betsson more room to return capital to shareholders and potentially offset some of the earnings pressures from higher taxes and operational costs. However, investors should be aware that, unlike capital structure moves, changes in gaming tax rates can...

Read the full narrative on Betsson (it's free!)

Betsson's narrative projects €1.5 billion in revenue and €295.8 million in earnings by 2028. This requires 7.0% yearly revenue growth and a €104.3 million earnings increase from current earnings of €191.5 million.

Uncover how Betsson's forecasts yield a SEK192.50 fair value, a 33% upside to its current price.

Exploring Other Perspectives

OM:BETS B Community Fair Values as at Nov 2025
OM:BETS B Community Fair Values as at Nov 2025

Simply Wall St Community estimates for Betsson’s fair value span from SEK150 to SEK455, drawn from 21 different analyses. With regulatory tax burdens rising, now could be the time to compare these differing outlooks and see how your view aligns.

Explore 21 other fair value estimates on Betsson - why the stock might be worth over 3x more than the current price!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About OM:BETS B

Betsson

Through its subsidiaries, invests in and manages online gaming business in the Nordic countries, Latin America, Western Europe, Central and Eastern Europe, Central Asia, and internationally.

Flawless balance sheet, undervalued and pays a dividend.

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