What Betsson (OM:BETS B)'s €40 Million Share Buyback Means For Shareholders

• Betsson AB announced in October 2025 that it began repurchasing its series B shares, with a program authorizing up to €40 million in buybacks, capped at 10% of total outstanding shares and running until April 30, 2026 or the next Annual General Meeting.
• This move allows Betsson to potentially enhance shareholder returns and is often interpreted as a sign of management’s confidence in the company’s financial health and future outlook.
• We’ll consider how Betsson’s newly launched share repurchase program could influence its investment case and future capital allocation priorities.

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Betsson Investment Narrative Recap

To be confident as a Betsson shareholder, you’d need to believe the company can continue expanding profitably in regulated markets, balance operational costs, and defend margins despite tightening taxes. The recent share buyback program may signal management’s commitment to shareholder returns, but it doesn’t materially shift the key short term catalyst, which is the company’s ability to keep growing in Latin America and Western Europe. The biggest near-term risk remains margin pressure from rising gaming taxes and increased operational expenses.

The most relevant company update to Betsson’s buyback is its robust Q3 2025 earnings report, which showed year-over-year growth in both sales and net income. Solid financial results can provide the flexibility for initiatives like share repurchases and ongoing dividends, underpinning Betsson’s continued push to grow in new and existing markets. However, even with balanced capital returns, investors should watch closely for further signs of cost escalation and regulatory headwinds, especially as more markets impose higher taxes and compliance demands.…

Read the full narrative on Betsson (it's free!)

Betsson's narrative projects €1.5 billion revenue and €295.8 million earnings by 2028. This requires 7.0% yearly revenue growth and a €104.3 million earnings increase from €191.5 million.

Uncover how Betsson's forecasts yield a SEK192.50 fair value, a 36% upside to its current price.

Exploring Other Perspectives

Simply Wall St Community members submitted 21 fair value estimates for Betsson, ranging from SEK150 to SEK495.88 per share. With rising gaming tax burdens threatening to compress margins over time, it’s clear there is plenty of room for your own view on the company’s direction.

Explore 21 other fair value estimates on Betsson - why the stock might be worth just SEK150.00!

Build Your Own Betsson Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Betsson research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Betsson research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Betsson's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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