Stock Analysis Report

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Executive Summary

Hagar hf. operates retail stores in Iceland. More Details

Snowflake Analysis

Questionable track record and overvalued.

Share Price & News

How has Hagar hf's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: HAGA has not had significant price volatility in the past 3 months.

Market Performance

7 Day Return




IS Consumer Retailing


IS Market

1 Year Return




IS Consumer Retailing


IS Market

Return vs Industry: HAGA exceeded the IS Consumer Retailing industry which returned -0.4% over the past year.

Return vs Market: HAGA exceeded the IS Market which returned 8.7% over the past year.

Shareholder returns

7 Day5.1%-1.2%3.7%
30 Day11.9%-1.3%11.1%
90 Day11.5%1.0%5.6%
1 Year37.5%37.5%2.8%-0.4%9.8%8.7%
3 Year69.8%62.3%13.6%1.9%-2.5%-5.9%
5 Year34.3%23.8%12.4%-5.3%-25.8%-30.2%

Price Volatility Vs. Market

How volatile is Hagar hf's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Hagar hf undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: HAGA (ISK55.6) is trading below our estimate of fair value (ISK60.43)

Significantly Below Fair Value: HAGA is trading below fair value, but not by a significant amount.

Price To Earnings Ratio

PE vs Industry: HAGA is poor value based on its PE Ratio (28.9x) compared to the XE Consumer Retailing industry average (21x).

PE vs Market: HAGA is poor value based on its PE Ratio (28.9x) compared to the IS market (18.4x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate HAGA's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: HAGA is overvalued based on its PB Ratio (2.7x) compared to the XE Consumer Retailing industry average (1.7x).

Next Steps

Future Growth

How is Hagar hf forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Consumer Retailing industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Hagar hf has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has Hagar hf performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: HAGA has high quality earnings.

Growing Profit Margin: HAGA's current net profit margins (2%) are lower than last year (2.4%).

Past Earnings Growth Analysis

Earnings Trend: HAGA's earnings have declined by 11.2% per year over the past 5 years.

Accelerating Growth: HAGA's earnings growth over the past year (1.6%) exceeds its 5-year average (-11.2% per year).

Earnings vs Industry: HAGA earnings growth over the past year (1.6%) underperformed the Consumer Retailing industry 2.1%.

Return on Equity

High ROE: HAGA's Return on Equity (9.5%) is considered low.

Next Steps

Financial Health

How is Hagar hf's financial position?

Financial Position Analysis

Short Term Liabilities: HAGA's short term assets (ISK16.5B) do not cover its short term liabilities (ISK18.1B).

Long Term Liabilities: HAGA's short term assets (ISK16.5B) do not cover its long term liabilities (ISK21.9B).

Debt to Equity History and Analysis

Debt Level: HAGA's debt to equity ratio (59.4%) is considered high.

Reducing Debt: HAGA's debt to equity ratio has increased from 29.7% to 59.4% over the past 5 years.

Debt Coverage: HAGA's debt is well covered by operating cash flow (52.6%).

Interest Coverage: HAGA's interest payments on its debt are not well covered by EBIT (2.8x coverage).

Balance Sheet

Next Steps


What is Hagar hf current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate HAGA's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate HAGA's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if HAGA's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if HAGA's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: HAGA is not paying a notable dividend for the IS market.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of HAGA's dividend in 3 years as they are not forecast to pay a notable one for the IS market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Finnur Oddsson (50 yo)



Mr. Finnur Oddsson is Chief Executive Officer at Hagar hf since 2020. He had been Chief Executive Officer of Origo hf. since 2013 until 2020 and also served as its Managing Director until 2020. Mr. Oddsson ...

Leadership Team

Guðrún Gunnarsdóttir
Chief Operating Officer1yrKr30.70mno data
Guðmundur Marteinsson
Managing Director of Bónusno dataKr72.00mno data
Kjartan Friðsteinsson
Managing Director of Bananano dataKr37.00mno data
Lárus Óskarsson
Managing Director of Infrastructureno dataKr30.00mno data
Finnur Oddsson
Chief Executive Officer0.25yrno datano data
Sigurður Reynaldsson
Managing Director of Hagkaup & Haga's Specialized Stores1yrno datano data
Jón Halldórsson
CEO of Olíuverzlun Íslands1.5yrsno datano data


Average Tenure


Average Age

Experienced Management: HAGA's management team is not considered experienced ( 1 years average tenure), which suggests a new team.

Board Members

Katrín Olga Jóhannesdóttir
Director1.75yrsno datano data
Eiríkur S. Jóhannsson
Director1.75yrsno datano data
Davíð Harðarson
Chairman of the Board0.75yrno datano data
Eva Helgadottir
Director0.75yrno datano data
Jensina Boovarsdottir
Director0.75yrno datano data


Average Tenure


Average Age

Experienced Board: HAGA's board of directors are not considered experienced ( 0.8 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Hagar hf's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Hagar hf
  • Ticker: HAGA
  • Exchange: ICSE
  • Founded:
  • Industry: Hypermarkets and Super Centers
  • Sector: Consumer Retailing
  • Market Cap: Kr65.643b
  • Shares outstanding: 1.18b
  • Website: https://www.hagar.is

Number of Employees


  • Hagar hf
  • Hagasmári 1
  • Kópavogur
  • 201
  • Iceland


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
HAGAICSE (OMX Nordic Exchange Iceland)YesOrdinary SharesISISKDec 2011
0Q52LSE (London Stock Exchange)YesOrdinary SharesGBISKDec 2011


Hagar hf. operates retail stores in Iceland. Its stores offer food, beauty products, leisure products, and seasonal products, as well as sells apparel and accessories for ladies, men, and children; sports ...

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/10/25 19:36
End of Day Share Price2020/10/23 00:00
Annual Earnings2020/02/29

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.