Read This Before Buying Pressman Advertising Limited (NSE:PRESSMN) For Its Dividend

Is Pressman Advertising Limited (NSE:PRESSMN) a good dividend stock? How would you know? Dividend paying companies with growing earnings can be highly rewarding in the long term. Yet sometimes, investors buy a popular dividend stock because of its yield, and then lose money if the company’s dividend doesn’t live up to expectations.

With a six-year payment history and a 5.5% yield, many investors probably find Pressman Advertising intriguing. It sure looks interesting on these metrics – but there’s always more to the story . Some simple analysis can reduce the risk of holding Pressman Advertising for its dividend, and we’ll focus on the most important aspects below.

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NSEI:PRESSMN Historical Dividend Yield, May 21st 2019
NSEI:PRESSMN Historical Dividend Yield, May 21st 2019

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Payout ratios

Companies (usually) pay dividends out of their earnings. If a company is paying more than it earns, the dividend might have to be cut. Comparing dividend payments to a company’s net profit after tax is a simple way of reality-checking whether a dividend is sustainable. Looking at the data, we can see that 45% of Pressman Advertising’s profits were paid out as dividends in the last 12 months. This is medium payout level that leaves enough capital in the business to fund opportunities that might arise, while also rewarding shareholders. Plus, there is room to increase the payout ratio over time.

Another important check we do is to see if the free cash flow generated is sufficient to pay the dividend. Pressman Advertising paid out 100% of its free cash flow last year, suggesting the dividend is poorly covered by cash flow. Pressman Advertising paid out less in dividends than it reported in profits, but unfortunately it didn’t generate enough free cash flow to cover the dividend. Were it to repeatedly pay dividends that were not well covered by cash flow, this could be a risk to Pressman Advertising’s ability to maintain its dividend.

We update our data on Pressman Advertising every 24 hours, so you can always get our latest analysis of its financial health, here.

Dividend Volatility

From the perspective of an income investor who wants to earn dividends for many years, there is not much point buying a stock if its dividend is regularly cut or is not reliable. Pressman Advertising has been paying a dividend for the past six years. The dividend has been quite stable over the past six years, which is great to see – although we usually like to see the dividend maintained for a decade before giving it full marks, though. During the past six-year period, the first annual payment was ₹0.80 in 2013, compared to ₹1.40 last year. Dividends per share have grown at approximately 9.8% per year over this time.

The dividend has been growing at a reasonable rate, which we like. We’re conscious though that one of the best ways to detect a multi-decade consistent dividend payer, is to watch a company pay dividends for 20 years – a distinction Pressman Advertising has not achieved yet.

Dividend Growth Potential

Examining whether the dividend is affordable and stable is important. However, it’s also important to assess if earnings per share (EPS) are growing. Growing EPS can help maintain or increase the purchasing power of the dividend over the long run. Over the past five years, it looks as though Pressman Advertising’s EPS have declined at around 8.4% a year. Declining earnings per share over a number of years is not a great sign for the dividend investor. Without some improvement, this does not bode well for the long term value of a company’s dividend.

Conclusion

When we look at a dividend stock, we need to form a judgement on whether the dividend will grow, if the company is able to maintain it in a wide range of economic circumstances, and if the dividend payout is sustainable. Firstly, the company has a conservative payout ratio, although we’d note that its cashflow in the past year was substantially lower than its reported profit. Earnings per share have been falling, and the company has a relatively short dividend history – shorter than we like, anyway. In summary, Pressman Advertising has a number of shortcomings that we’d find it hard to get past. Things could change, but we think there are a number of better ideas out there.

See if management have their own wealth at stake, by checking insider shareholdings in Pressman Advertising stock.

We have also put together a list of global stocks with a market capitalisation above $1bn and yielding more 3%.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.