Does It Make Sense To Buy Pressman Advertising Limited (NSE:PRESSMN) For Its Yield?

Is Pressman Advertising Limited (NSE:PRESSMN) a good dividend stock? How can we tell? Dividend paying companies with growing earnings can be highly rewarding in the long term. Yet sometimes, investors buy a popular dividend stock because of its yield, and then lose money if the company’s dividend doesn’t live up to expectations.

So you may wish to consider our analysis of Pressman Advertising’s financial health, here.

In this case, Pressman Advertising likely looks attractive to dividend investors, given its 7.0% dividend yield and six-year payment history. We’d agree the yield does look enticing. Some simple research can reduce the risk of buying Pressman Advertising for its dividend – read on to learn more.

Click the interactive chart for our full dividend analysis

NSEI:PRESSMN Historical Dividend Yield, November 20th 2019
NSEI:PRESSMN Historical Dividend Yield, November 20th 2019

Payout ratios

Dividends are usually paid out of company earnings. If a company is paying more than it earns, then the dividend might become unsustainable – hardly an ideal situation. Comparing dividend payments to a company’s net profit after tax is a simple way of reality-checking whether a dividend is sustainable. Pressman Advertising paid out 55% of its profit as dividends, over the trailing twelve month period. A payout ratio above 50% generally implies a business is reaching maturity, although it is still possible to reinvest in the business or increase the dividend over time.

Another important check we do is to see if the free cash flow generated is sufficient to pay the dividend. Pressman Advertising paid out 55% of its cash flow as dividends last year, which is within a reasonable range for the average corporation. It’s positive to see that Pressman Advertising’s dividend is covered by both profits and cash flow, since this is generally a sign that the dividend is sustainable, and a lower payout ratio usually suggests a greater margin of safety before the dividend gets cut.

With a strong net cash balance, Pressman Advertising investors may not have much to worry about in the near term from a dividend perspective.

Dividend Volatility

One of the major risks of relying on dividend income, is the potential for a company to struggle financially and cut its dividend. Not only is your income cut, but the value of your investment declines as well – nasty. Looking at the data, we can see that Pressman Advertising has been paying a dividend for the past six years. The company has been paying a stable dividend for a while now, which is great. However we’d prefer to see consistency for a few more years before giving it our full seal of approval. During the past six-year period, the first annual payment was ₹0.80 in 2013, compared to ₹1.40 last year. Dividends per share have grown at approximately 9.8% per year over this time.

Pressman Advertising has been growing its dividend at a decent rate, and the payments have been stable despite the short payment history. This is a positive start.

Dividend Growth Potential

While dividend payments have been relatively reliable, it would also be nice if earnings per share (EPS) were growing, as this is essential to maintaining the dividend’s purchasing power over the long term. Pressman Advertising’s earnings per share have been essentially flat over the past five years. Flat earnings per share are acceptable for a time, but over the long term, the purchasing power of the company’s dividends could be eroded by inflation.

Conclusion

Dividend investors should always want to know if a) a company’s dividends are affordable, b) if there is a track record of consistent payments, and c) if the dividend is capable of growing. First, we think Pressman Advertising is paying out an acceptable percentage of its cashflow and profit. Second, earnings per share have been in decline, and the dividend history is shorter than we’d like. With this information in mind, we think Pressman Advertising may not be an ideal dividend stock.

See if management have their own wealth at stake, by checking insider shareholdings in Pressman Advertising stock.

We have also put together a list of global stocks with a market capitalisation above $1bn and yielding more 3%.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.