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# Do You Know What Sa Sa International Holdings Limited’s (HKG:178) P/E Ratio Means?

Today, we’ll introduce the concept of the P/E ratio for those who are learning about investing. To keep it practical, we’ll show how Sa Sa International Holdings Limited’s (HKG:178) P/E ratio could help you assess the value on offer. What is Sa Sa International Holdings’s P/E ratio? Well, based on the last twelve months it is 11.22. That means that at current prices, buyers pay HK\$11.22 for every HK\$1 in trailing yearly profits.

View our latest analysis for Sa Sa International Holdings

### How Do I Calculate A Price To Earnings Ratio?

The formula for price to earnings is:

Price to Earnings Ratio = Price per Share ÷ Earnings per Share (EPS)

Or for Sa Sa International Holdings:

P/E of 11.22 = HK\$1.73 ÷ HK\$0.15 (Based on the year to March 2019.)

### Is A High P/E Ratio Good?

A higher P/E ratio means that investors are paying a higher price for each HK\$1 of company earnings. That is not a good or a bad thing per se, but a high P/E does imply buyers are optimistic about the future.

### Does Sa Sa International Holdings Have A Relatively High Or Low P/E For Its Industry?

The P/E ratio essentially measures market expectations of a company. As you can see below Sa Sa International Holdings has a P/E ratio that is fairly close for the average for the specialty retail industry, which is 11.7.

Sa Sa International Holdings’s P/E tells us that market participants think its prospects are roughly in line with its industry.

### How Growth Rates Impact P/E Ratios

P/E ratios primarily reflect market expectations around earnings growth rates. That’s because companies that grow earnings per share quickly will rapidly increase the ‘E’ in the equation. That means unless the share price increases, the P/E will reduce in a few years. A lower P/E should indicate the stock is cheap relative to others — and that may attract buyers.

Sa Sa International Holdings had pretty flat EPS growth in the last year. But it has grown its earnings per share by 4.7% per year over the last three years. And over the longer term (5 years) earnings per share have decreased 14% annually. So you wouldn’t expect a very high P/E. The company could impress by growing EPS, in the future. I would further inform my view by checking insider buying and selling., among other things.

### Remember: P/E Ratios Don’t Consider The Balance Sheet

One drawback of using a P/E ratio is that it considers market capitalization, but not the balance sheet. In other words, it does not consider any debt or cash that the company may have on the balance sheet. The exact same company would hypothetically deserve a higher P/E ratio if it had a strong balance sheet, than if it had a weak one with lots of debt, because a cashed up company can spend on growth.

Spending on growth might be good or bad a few years later, but the point is that the P/E ratio does not account for the option (or lack thereof).

### Sa Sa International Holdings’s Balance Sheet

Sa Sa International Holdings has net cash of HK\$1.1b. This is fairly high at 21% of its market capitalization. That might mean balance sheet strength is important to the business, but should also help push the P/E a bit higher than it would otherwise be.

### The Bottom Line On Sa Sa International Holdings’s P/E Ratio

Sa Sa International Holdings trades on a P/E ratio of 11.2, which is above its market average of 10.3. Falling earnings per share is probably keeping traditional value investors away, but the healthy balance sheet means the company retains potential for future growth. If fails to eventuate, the current high P/E could prove to be temporary, as the share price falls.

Investors have an opportunity when market expectations about a stock are wrong. As value investor Benjamin Graham famously said, ‘In the short run, the market is a voting machine but in the long run, it is a weighing machine. So this free report on the analyst consensus forecasts could help you make a master move on this stock.

You might be able to find a better buy than Sa Sa International Holdings. If you want a selection of possible winners, check out this free list of interesting companies that trade on a P/E below 20 (but have proven they can grow earnings).

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.