SEHK:888

Stock Analysis Report

Bison Finance Group

Executive Summary

Bison Finance Group Limited, an investment holding company, engages in design and production of advertisements for transit vehicle exteriors and interiors, online portals, mobile apps, shelters, billboards, and outdoor signages in Hong Kong and Mainland China.


Snowflake Analysis

Proven track record with mediocre balance sheet.

Share Price & News

How has Bison Finance Group's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: 888's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

3.3%

888

-2.6%

HK Media

2.7%

HK Market


1 Year Return

-73.5%

888

-28.8%

HK Media

-19.8%

HK Market

Return vs Industry: 888 underperformed the Hong Kong Media industry which returned -28.3% over the past year.

Return vs Market: 888 underperformed the Hong Kong Market which returned -21.1% over the past year.


Shareholder returns

888IndustryMarket
7 Day3.3%-2.6%2.7%
30 Day3.3%-7.3%-7.2%
90 Day-69.0%-17.2%-12.1%
1 Year-73.5%-73.5%-27.2%-28.8%-16.9%-19.8%
3 Year-64.4%-64.4%-55.0%-60.7%0.9%-9.3%
5 Year-65.3%-67.7%-66.6%-69.8%-12.6%-26.7%

Price Volatility Vs. Market

How volatile is Bison Finance Group's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Bison Finance Group undervalued compared to its fair value and its price relative to the market?

17.16x

Price to Earnings (PE) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate 888's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate 888's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: 888 is poor value based on its PE Ratio (17.2x) compared to the Media industry average (11.7x).

PE vs Market: 888 is poor value based on its PE Ratio (17.2x) compared to the Hong Kong market (9.2x).


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate 888's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: 888 is good value based on its PB Ratio (0.5x) compared to the HK Media industry average (0.7x).


Next Steps

Future Growth

How is Bison Finance Group forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

17.5%

Forecasted Media industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Bison Finance Group has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has Bison Finance Group performed over the past 5 years?

10.4%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: 888 has a large one-off gain of HK$62.3M impacting its December 31 2019 financial results.

Growing Profit Margin: 888's current net profit margins (4.1%) are higher than last year (3.9%).


Past Earnings Growth Analysis

Earnings Trend: 888's earnings have grown by 10.4% per year over the past 5 years.

Accelerating Growth: 888's earnings growth over the past year (27.7%) exceeds its 5-year average (10.4% per year).

Earnings vs Industry: 888 earnings growth over the past year (27.7%) exceeded the Media industry -5.4%.


Return on Equity

High ROE: 888's Return on Equity (2.9%) is considered low.


Next Steps

Financial Health

How is Bison Finance Group's financial position?


Financial Position Analysis

Short Term Liabilities: 888's short term assets (HK$580.3M) exceed its short term liabilities (HK$303.8M).

Long Term Liabilities: 888's short term assets (HK$580.3M) exceed its long term liabilities (HK$70.6M).


Debt to Equity History and Analysis

Debt Level: 888's debt to equity ratio (32.1%) is considered satisfactory.

Reducing Debt: Insufficient data to determine if 888's debt to equity ratio has reduced over the past 5 years.

Debt Coverage: 888's operating cash flow is negative, therefore debt is not well covered.

Interest Coverage: Insufficient data to determine if 888's interest payments on its debt are well covered by EBIT.


Balance Sheet


Next Steps

Dividend

What is Bison Finance Group's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate 888's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate 888's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if 888's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if 888's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: 888 is not paying a notable dividend for the Hong Kong market.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of 888's dividend in 3 years as they are not forecast to pay a notable one for the Hong Kong market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

2.3yrs

Average management tenure


CEO

Lei Sun (49yo)

1.33s

Tenure

HK$2,495,136

Compensation

Mr. Lei Sun serves as Executive Director & Chief Executive Officer of Bison Finance Group Limited since December 24, 2018. Mr. Sun is also an executive director and responsible officer of Target Capital Ma ...


CEO Compensation Analysis

Compensation vs Market: Lei's total compensation ($USD321.86K) is above average for companies of similar size in the Hong Kong market ($USD232.17K).

Compensation vs Earnings: Insufficient data to compare Lei's compensation with company performance.


Leadership Team

NamePositionTenureCompensationOwnership
Lei Sun
CEO & Executive Director1.33yrsHK$2.50m0.70% HK$2.5m
Dong Zhu
CFO & Executive Director2.33yrsHK$2.04m0.084% HK$305.0k
Peixin Xu
Executive Director2.42yrsHK$387.00k57.43% HK$207.6m
Sui Sing Lo
Chief Operating Officer11.58yrsno datano data
Hong Yiu Wing
Vice President of Marketing & Salesno datano datano data
Kar Chun Siu
Chief Sales Officer and General Manager of Marketing & Sales for Greater Chinano datano datano data
Chung Man Yung
Chief Executive Officer of Mainland Joint Ventureno datano datano data
Kwan Yeung Wong
Company Secretary & Financial Controller0.58yrno datano data
Tik Mo
Consultant4.08yrsHK$2.07mno data

2.3yrs

Average Tenure

51.5yo

Average Age

Experienced Management: 888's management team is considered experienced (2.3 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Lei Sun
CEO & Executive Director1.33yrsHK$2.50m0.70% HK$2.5m
Dong Zhu
CFO & Executive Director2.33yrsHK$2.04m0.084% HK$305.0k
Peixin Xu
Executive Director2.42yrsHK$387.00k57.43% HK$207.6m
Yu Hua Ma
Chairman of the Board1.92yrsHK$300.00kno data
Yigong Chen
Independent Non-Executive Director2.42yrsHK$150.00kno data
Daqing Qi
Independent Non-Executive Director2.42yrsHK$300.00kno data
Zhonghua Feng
Independent Non-Executive Director2.42yrsHK$150.00kno data

2.4yrs

Average Tenure

49yo

Average Age

Experienced Board: 888's board of directors are not considered experienced ( 2.4 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 2.4%.


Top Shareholders

Company Information

Bison Finance Group Limited's company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Bison Finance Group Limited
  • Ticker: 888
  • Exchange: SEHK
  • Founded:
  • Industry: Advertising
  • Sector: Media
  • Market Cap: HK$361.384m
  • Shares outstanding: 1.18b
  • Website: https://www.bison.com.hk

Number of Employees


Location

  • Bison Finance Group Limited
  • 18 King Wah Road
  • 6th Floor
  • North Point
  • Hong Kong

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
888SEHK (The Stock Exchange of Hong Kong Ltd.)YesOrdinary SharesHKHKDJun 2001

Biography

Bison Finance Group Limited, an investment holding company, engages in design and production of advertisements for transit vehicle exteriors and interiors, online portals, mobile apps, shelters, billboards, and outdoor signages in Hong Kong and Mainland China. The company also engages in media sales; production of content for BUS-TV systems; and the provision of management services for BUS-TV business. In addition, it provides asset management and investment advisory services to fund management businesses; and integrated marketing services for advertising platforms. Further, the company is involved in the provision of employment agency services; and events production business; and insurance brokerage business. The company was formerly known as RoadShow Holdings Limited and changed its name to Bison Finance Group Limited in March 2018. The company is based in North Point, Hong Kong. Bison Finance Group Limited is a subsidiary of Bliss Chance Global Limited. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/07 12:49
End of Day Share Price2020/04/07 00:00
Earnings2019/12/31
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.