Stock Analysis

How China Literature’s HK$1.2 Billion Buyback Will Impact China Literature (SEHK:772) Investors

  • Earlier this week, China Literature announced it will repurchase on-market shares of up to HK$1.20 billion, stating that it views its stock as undervalued and has sufficient resources to fund the program without disrupting operations.
  • This move suggests management is prioritising capital return alongside growth investment, potentially enhancing earnings per share as the share count gradually contracts.
  • Next, we will examine how this sizeable buy-back plan could influence China Literature’s existing investment narrative around IP, AI and profitability.

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China Literature Investment Narrative Recap

To own China Literature, you need to believe its vast IP library, AI tools and Tencent ecosystem can offset user declines and volatile IP revenues. The HK$1.20 billion buy-back underlines confidence but does not materially change the key near-term catalyst, which remains execution on IP commercialization, or the biggest risk, which is continued MAU erosion and pressure on topline growth.

The latest buy-back plan sits alongside earlier repurchase activity under the 2024 mandate, where China Literature has already spent over HK$400 million retiring shares. Together, these programs reinforce the capital return thread in the story, but investors still need to weigh that against the lumpiness of IP operations revenue and the earnings swings it can create.

Yet behind the headline buy-back, there is a risk investors should be aware of around ongoing user attrition and...

Read the full narrative on China Literature (it's free!)

China Literature's narrative projects CN¥9.0 billion revenue and CN¥1.7 billion earnings by 2028. This requires 8.3% yearly revenue growth and roughly CN¥1.6 billion earnings increase from CN¥136.2 million today.

Uncover how China Literature's forecasts yield a HK$40.06 fair value, a 10% upside to its current price.

Exploring Other Perspectives

SEHK:772 Earnings & Revenue Growth as at Dec 2025
SEHK:772 Earnings & Revenue Growth as at Dec 2025

Three fair value estimates from the Simply Wall St Community span roughly HK$40.06 to HK$68.96, showing how widely views on China Literature can differ. You should set these against the current concern that falling MAUs and revenue pressure could challenge the long term IP monetization story and explore several alternative viewpoints before forming a view.

Explore 3 other fair value estimates on China Literature - why the stock might be worth just HK$40.06!

Build Your Own China Literature Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About SEHK:772

China Literature

An investment holding company, operates an online literature platform in the People’s Republic of China.

Flawless balance sheet with moderate growth potential.

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