Asiaray Media Group Limited (HKG:1993) Earns A Nice Return On Capital Employed

Today we are going to look at Asiaray Media Group Limited (HKG:1993) to see whether it might be an attractive investment prospect. Specifically, we’ll consider its Return On Capital Employed (ROCE), since that will give us an insight into how efficiently the business can generate profits from the capital it requires.

First up, we’ll look at what ROCE is and how we calculate it. Then we’ll compare its ROCE to similar companies. And finally, we’ll look at how its current liabilities are impacting its ROCE.

Understanding Return On Capital Employed (ROCE)

ROCE is a measure of a company’s yearly pre-tax profit (its return), relative to the capital employed in the business. Generally speaking a higher ROCE is better. In brief, it is a useful tool, but it is not without drawbacks. Author Edwin Whiting says to be careful when comparing the ROCE of different businesses, since ‘No two businesses are exactly alike.’

How Do You Calculate Return On Capital Employed?

Analysts use this formula to calculate return on capital employed:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets – Current Liabilities)

Or for Asiaray Media Group:

0.22 = HK$143m ÷ (HK$1.6b – HK$944m) (Based on the trailing twelve months to December 2018.)

Therefore, Asiaray Media Group has an ROCE of 22%.

View our latest analysis for Asiaray Media Group

Is Asiaray Media Group’s ROCE Good?

ROCE can be useful when making comparisons, such as between similar companies. Asiaray Media Group’s ROCE appears to be substantially greater than the 8.6% average in the Media industry. We would consider this a positive, as it suggests it is using capital more effectively than other similar companies. Putting aside its position relative to its industry for now, in absolute terms, Asiaray Media Group’s ROCE is currently very good.

In our analysis, Asiaray Media Group’s ROCE appears to be 22%, compared to 3 years ago, when its ROCE was 4.3%. This makes us think about whether the company has been reinvesting shrewdly.

SEHK:1993 Past Revenue and Net Income, July 23rd 2019
SEHK:1993 Past Revenue and Net Income, July 23rd 2019

Remember that this metric is backwards looking – it shows what has happened in the past, and does not accurately predict the future. Companies in cyclical industries can be difficult to understand using ROCE, as returns typically look high during boom times, and low during busts. This is because ROCE only looks at one year, instead of considering returns across a whole cycle. You can check if Asiaray Media Group has cyclical profits by looking at this free graph of past earnings, revenue and cash flow.

What Are Current Liabilities, And How Do They Affect Asiaray Media Group’s ROCE?

Liabilities, such as supplier bills and bank overdrafts, are referred to as current liabilities if they need to be paid within 12 months. Due to the way the ROCE equation works, having large bills due in the near term can make it look as though a company has less capital employed, and thus a higher ROCE than usual. To counter this, investors can check if a company has high current liabilities relative to total assets.

Asiaray Media Group has total assets of HK$1.6b and current liabilities of HK$944m. As a result, its current liabilities are equal to approximately 59% of its total assets. While a high level of current liabilities boosts its ROCE, Asiaray Media Group’s returns are still very good.

What We Can Learn From Asiaray Media Group’s ROCE

In my book, this business could be worthy of further research. Asiaray Media Group shapes up well under this analysis, but it is far from the only business delivering excellent numbers . You might also want to check this free collection of companies delivering excellent earnings growth.

For those who like to find winning investments this free list of growing companies with recent insider purchasing, could be just the ticket.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.