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Sun Cheong Creative Development Holdings

SEHK:1781
Snowflake Description

Adequate balance sheet with acceptable track record.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
1781
SEHK
HK$788M
Market Cap
  1. Home
  2. HK
  3. Materials
Company description

Sun Cheong Creative Development Holdings Limited designs, develops, manufactures, and sells plastic household products. The last earnings update was 182 days ago. More info.


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  • Sun Cheong Creative Development Holdings has significant price volatility in the past 3 months.
1781 Share Price and Events
7 Day Returns
-5.4%
SEHK:1781
1.1%
HK Packaging
1.7%
HK Market
1 Year Returns
-
SEHK:1781
-32.8%
HK Packaging
-9.5%
HK Market
1781 Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
Sun Cheong Creative Development Holdings (1781) -5.4% 26.4% 6.9% - - -
HK Packaging 1.1% 1% 6.5% -32.8% -28.6% -9.9%
HK Market 1.7% 3.7% 14.2% -9.5% 29.3% 20.7%
1 Year Return vs Industry and Market
  • No trading data on 1781.
  • No trading data on 1781.
Price Volatility
Industry
5yr Volatility vs Market

1781 Value

 Is Sun Cheong Creative Development Holdings undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of Sun Cheong Creative Development Holdings to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for Sun Cheong Creative Development Holdings.

SEHK:1781 Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Extrapolated from most recent financials. See below
Discount Rate (Cost of Equity) See below 8.8%
Perpetual Growth Rate 10-Year HK Government Bond Rate 2%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for SEHK:1781
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year HK Govt Bond Rate 2%
Equity Risk Premium S&P Global 6.7%
Packaging Unlevered Beta Simply Wall St/ S&P Global 0.87
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 0.867 (1 + (1- 25%) (24.27%))
1.017
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
1.02
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 2% + (1.017 * 6.65%)
8.76%

Discounted Cash Flow Calculation for SEHK:1781 using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for Sun Cheong Creative Development Holdings is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

SEHK:1781 DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (HKD, Millions) Source Present Value
Discounted (@ 8.76%)
2019 38.79 Est @ 5.34% 35.67
2020 40.47 Est @ 4.34% 34.21
2021 41.95 Est @ 3.64% 32.60
2022 43.26 Est @ 3.15% 30.92
2023 44.48 Est @ 2.8% 29.22
2024 45.62 Est @ 2.56% 27.56
2025 46.71 Est @ 2.4% 25.94
2026 47.77 Est @ 2.28% 24.40
2027 48.82 Est @ 2.2% 22.92
2028 49.87 Est @ 2.14% 21.53
Present value of next 10 years cash flows HK$284.97
SEHK:1781 DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2028 × (1 + g) ÷ (Discount Rate – g)
= HK$49.87 × (1 + 2%) ÷ (8.76% – 2%)
HK$752.41
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= HK$752.41 ÷ (1 + 8.76%)10
HK$324.81
SEHK:1781 Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= HK$284.97 + HK$324.81
HK$609.78
Equity Value per Share
(HKD)
= Total value / Shares Outstanding
= HK$609.78 / 540.00
HK$1.13
SEHK:1781 Discount to Share Price
Calculation Result
Value per share (HKD) From above. HK$1.13
Current discount Discount to share price of HK$1.39
= -1 x (HK$1.39 - HK$1.13) / HK$1.13
-23.1%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

  • The current share price of Sun Cheong Creative Development Holdings is above its future cash flow value.
Often investors are willing to pay a premium for a company that has a high dividend or the potential for future growth.
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for Sun Cheong Creative Development Holdings's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are Sun Cheong Creative Development Holdings's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
SEHK:1781 PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2018-06-30) in HKD HK$0.06
SEHK:1781 Share Price ** SEHK (2019-03-21) in HKD HK$1.39
Hong Kong Packaging Industry PE Ratio Median Figure of 18 Publicly-Listed Packaging Companies 11.19x
Hong Kong Market PE Ratio Median Figure of 1,498 Publicly-Listed Companies 10.92x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of Sun Cheong Creative Development Holdings.

SEHK:1781 PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= SEHK:1781 Share Price ÷ EPS (both in HKD)

= 1.39 ÷ 0.06

22.04x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Sun Cheong Creative Development Holdings is overvalued based on earnings compared to the HK Packaging industry average.
  • Sun Cheong Creative Development Holdings is overvalued based on earnings compared to the Hong Kong market.
Price based on expected Growth
Does Sun Cheong Creative Development Holdings's expected growth come at a high price?
Raw Data
SEHK:1781 PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section 22.04x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 0 Analysts
-1.8%per year
Asia Packaging Industry PEG Ratio Median Figure of 10 Publicly-Listed Packaging Companies 0.62x
Hong Kong Market PEG Ratio Median Figure of 469 Publicly-Listed Companies 0.8x

*Line of best fit is calculated by linear regression .

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to calculate PEG ratio for Sun Cheong Creative Development Holdings, we can't assess if its growth is good value.
Price based on value of assets
What value do investors place on Sun Cheong Creative Development Holdings's assets?
Raw Data
SEHK:1781 PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2018-06-30) in HKD HK$0.18
SEHK:1781 Share Price * SEHK (2019-03-21) in HKD HK$1.39
Hong Kong Packaging Industry PB Ratio Median Figure of 28 Publicly-Listed Packaging Companies 0.66x
Hong Kong Market PB Ratio Median Figure of 2,138 Publicly-Listed Companies 0.99x
SEHK:1781 PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= SEHK:1781 Share Price ÷ Book Value per Share (both in HKD)

= 1.39 ÷ 0.18

7.93x

* Primary Listing of Sun Cheong Creative Development Holdings.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Sun Cheong Creative Development Holdings is overvalued based on assets compared to the HK Packaging industry average.
X
Value checks
We assess Sun Cheong Creative Development Holdings's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Packaging industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Packaging industry average (and greater than 0)? (1 check)
  5. Sun Cheong Creative Development Holdings has a total score of 0/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

1781 Future Performance

 How is Sun Cheong Creative Development Holdings expected to perform in the next 1 to 3 years based on estimates from 0 analysts?

  • No analysts cover Sun Cheong Creative Development Holdings, future earnings growth has been estimated based on fundamentals.
The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
-1.8%
Expected annual growth in earnings.
Earnings growth vs Low Risk Savings
Is Sun Cheong Creative Development Holdings expected to grow at an attractive rate?
  • Sun Cheong Creative Development Holdings's earnings are expected to decrease over the next 1-3 years, this is below the low risk savings rate of 2%.
Growth vs Market Checks
  • Sun Cheong Creative Development Holdings's earnings are expected to decrease over the next 1-3 years, this is below the Hong Kong market average.
  • Unable to compare Sun Cheong Creative Development Holdings's revenue growth to the Hong Kong market average as no estimate data is available.
Annual Growth Rates Comparison
Raw Data
SEHK:1781 Future Growth Rates Data Sources
Data Point Source Value (per year)
SEHK:1781 Future Earnings Growth Rate Line of Best Fit* through Consensus Estimate Earnings of 0 Analysts -1.8%
Hong Kong Packaging Industry Earnings Growth Rate Market Cap Weighted Average 12.9%
Asia Packaging Industry Revenue Growth Rate Market Cap Weighted Average 10.5%
Hong Kong Market Earnings Growth Rate Market Cap Weighted Average 11.8%
Hong Kong Market Revenue Growth Rate Market Cap Weighted Average 9.9%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
SEHK:1781 Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (8 months ago) See Below
Future Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below
All numbers in HKD Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
SEHK:1781 Past Financials Data
Date (Data in HKD Millions) Revenue Cash Flow Net Income *
2018-06-30 328 54 26
2018-03-31 327 57 26
2017-12-31 326 60 27
2016-12-31 301 43 26
2015-12-31 316 46 29

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Sun Cheong Creative Development Holdings's earnings are expected to decrease over the next 1-3 years, this is not considered high growth.
  • Unable to determine if Sun Cheong Creative Development Holdings is high growth as no revenue estimate data is available.
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
SEHK:1781 Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (8 months ago) See Below
Future Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below

All data from Sun Cheong Creative Development Holdings Company Filings, last reported 8 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

SEHK:1781 Past Financials Data
Date (Data in HKD Millions) EPS *
2018-06-30 0.06
2018-03-31 0.07
2017-12-31 0.07
2016-12-31 0.07
2015-12-31

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Unable to establish if Sun Cheong Creative Development Holdings will efficiently use shareholders’ funds in the future without estimates of Return on Equity.
X
Future performance checks
We assess Sun Cheong Creative Development Holdings's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the Hong Kong market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the Asia market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
Sun Cheong Creative Development Holdings has a total score of 0/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

1781 Past Performance

  How has Sun Cheong Creative Development Holdings performed over the past 5 years?

  • Sun Cheong Creative Development Holdings's last earnings update was 182 days ago.
The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare Sun Cheong Creative Development Holdings's growth in the last year to its industry (Packaging).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • Sun Cheong Creative Development Holdings's year on year earnings growth rate has been positive over the past 5 years.
  • Sun Cheong Creative Development Holdings's 1-year earnings growth is negative, it can't be compared to the 5-year average.
  • Sun Cheong Creative Development Holdings's 1-year earnings growth is negative, it can't be compared to the HK Packaging industry average.
Earnings and Revenue History
Sun Cheong Creative Development Holdings's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from Sun Cheong Creative Development Holdings Company Filings, last reported 8 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

SEHK:1781 Past Revenue, Cash Flow and Net Income Data
Date (Data in HKD Millions) Revenue Net Income * G+A Expenses R&D Expenses
2018-06-30 327.64 25.54 52.70
2018-03-31 326.73 26.47 53.03
2017-12-31 325.81 27.41 53.36
2016-12-31 300.63 26.34 48.35
2015-12-31 315.53 29.27 44.89
2014-12-31 301.99 16.46 43.62

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • Whilst Sun Cheong Creative Development Holdings has efficiently used shareholders’ funds last year (Return on Equity greater than 20%), this is metric is skewed due to its high level of debt.
  • Sun Cheong Creative Development Holdings used its assets more efficiently than the HK Packaging industry average last year based on Return on Assets.
  • Sun Cheong Creative Development Holdings has significantly improved its use of capital last year versus 3 years ago (Return on Capital Employed).
X
Past performance checks
We assess Sun Cheong Creative Development Holdings's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Packaging industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
Sun Cheong Creative Development Holdings has a total score of 3/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

1781 Health

 How is Sun Cheong Creative Development Holdings's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up Sun Cheong Creative Development Holdings's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • Sun Cheong Creative Development Holdings is able to meet its short term (1 year) commitments with its holdings of cash and other short term assets.
  • Sun Cheong Creative Development Holdings's cash and other short term assets cover its long term commitments.
Balance sheet
This treemap shows a more detailed breakdown of Sun Cheong Creative Development Holdings's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • High level of physical assets or inventory.
  • Debt is covered by short term assets, assets are 1.5x debt.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from Sun Cheong Creative Development Holdings Company Filings, last reported 8 months ago.

SEHK:1781 Past Debt and Equity Data
Date (Data in HKD Millions) Total Equity Total Debt Cash & Short Term Investments
2018-06-30 76.50 191.34 84.61
2018-03-31 76.50 191.34 84.61
2017-12-31 91.56 182.33 124.71
2016-12-31 73.09 210.38 108.15
2015-12-31 62.12 255.70 40.55
2014-12-31 39.03 256.45 8.01
  • Sun Cheong Creative Development Holdings's level of debt (250.1%) compared to net worth is high (greater than 40%).
  • Unable to establish if Sun Cheong Creative Development Holdings's debt level has increased without past 5-year debt data.
  • Debt is well covered by operating cash flow (28.4%, greater than 20% of total debt).
  • Interest payments on debt are well covered by earnings (EBIT is 7.1x coverage).
X
Financial health checks
We assess Sun Cheong Creative Development Holdings's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. Sun Cheong Creative Development Holdings has a total score of 4/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

1781 Dividends

 What is Sun Cheong Creative Development Holdings's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
0%
Current annual income from Sun Cheong Creative Development Holdings dividends.
If you bought HK$2,000 of Sun Cheong Creative Development Holdings shares you are expected to receive HK$0 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Unable to evaluate Sun Cheong Creative Development Holdings's dividend yield against the bottom 25% of dividend payers as the company has not reported any payouts.
  • Unable to evaluate Sun Cheong Creative Development Holdings's dividend against the top 25% market benchmark as the company has not reported any payouts.
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
SEHK:1781 Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below
Hong Kong Packaging Industry Average Dividend Yield Market Cap Weighted Average of 11 Stocks 5.1%
Hong Kong Market Average Dividend Yield Market Cap Weighted Average of 924 Stocks 3.4%
Hong Kong Minimum Threshold Dividend Yield 10th Percentile 1.1%
Hong Kong Bottom 25% Dividend Yield 25th Percentile 2%
Hong Kong Top 25% Dividend Yield 75th Percentile 5.3%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to perform a dividend volatility check as Sun Cheong Creative Development Holdings has not reported any payouts.
  • Unable to verify if Sun Cheong Creative Development Holdings's dividend has been increasing as the company has not reported any payouts.
Current Payout to shareholders
What portion of Sun Cheong Creative Development Holdings's earnings are paid to the shareholders as a dividend.
  • Unable to calculate sustainability of dividends as Sun Cheong Creative Development Holdings has not reported any payouts.
Future Payout to shareholders
  • Insufficient estimate data to determine if a dividend will be paid in 3 years and that it will be sustainable.
X
Income/ dividend checks
We assess Sun Cheong Creative Development Holdings's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 1.1%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can Sun Cheong Creative Development Holdings afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. Sun Cheong Creative Development Holdings has a total score of 0/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

1781 Management

 What is the CEO of Sun Cheong Creative Development Holdings's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
Billy Tong
AGE 40
CEO Bio

Mr. Bak Nam Tong, also known as Billy, is the Chief Executive Officer and has been an Executive Director of Sun Cheong Creative Development Holdings Limited since June 28, 2016. Mr. Tong joined Sun Cheong Creative Development Holdings in March 2006. Mr. Billy Tong is responsible for the overall management, strategic development and major decision-making. Mr. Billy Tong attended Macquarie University from July 1997 to November 2002 and was admitted into the Bachelor of Science in the Division of Information and Communication Sciences. Mr. Billy Tong has over 10 years of experience of managing and operating a plastic household products business. Since April 2017, Mr. Billy Tong has been a Director of Pok Oi Hospital (a charity organisation) in Hong Kong. In August 2017, he was selected as a winner of the Young Industrialist Awards of Hong Kong 2017 by the Federation of Hong Kong Industries.

CEO Compensation
  • Insufficient data for Billy to compare compensation growth.
  • Insufficient data for Billy to establish whether their remuneration is reasonable compared to companies of similar size in Hong Kong.
Management Team

Ying Tong

TITLE
Chairman
AGE
67

Billy Tong

TITLE
CEO & Executive Director
AGE
40

Ivan Chan

TITLE
CFO, Company Secretary & Executive Director
AGE
35

Felix Lau

TITLE
Chief Operating Officer
AGE
41

Jason Ng

TITLE
Chief Marketing Officer
AGE
41
TENURE
5.9 yrs

Sylvia Ng

TITLE
Executive Director
AGE
64
Board of Directors Tenure

Average tenure and age of the Sun Cheong Creative Development Holdings board of directors in years:

1.7
Average Tenure
39
Average Age
  • The average tenure for the Sun Cheong Creative Development Holdings board of directors is less than 3 years, this suggests a new board.
Board of Directors

Ying Tong

TITLE
Chairman
AGE
67

Billy Tong

TITLE
CEO & Executive Director
AGE
40
TENURE
2.8 yrs

Ivan Chan

TITLE
CFO, Company Secretary & Executive Director
AGE
35
TENURE
2.8 yrs

Sylvia Ng

TITLE
Executive Director
AGE
64
TENURE
3 yrs

Chi Ping Yuen

TITLE
Independent Non-Executive Director
AGE
39
TENURE
0.6 yrs

Ting Cheung

TITLE
Independent Non-Executive Director
AGE
36
TENURE
0.6 yrs

Chak Leung

TITLE
Independent Non-Executive Director
AGE
32
TENURE
0.6 yrs
Who owns this company?
Recent Insider Trading
  • No 3 month insider trading information.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price (HK$) Value (HK$)
02. Nov 18 Buy Grand Mate Limited Company 30. Oct 18 30. Oct 18 11,162,000 HK$0.75 HK$8,371,496
31. Oct 18 Sell Eminent Sky Limited Company 31. Oct 18 31. Oct 18 -37,000,000 HK$0.76 HK$-28,260,490
29. Oct 18 Sell Eminent Sky Limited Company 29. Oct 18 29. Oct 18 -670,000 HK$0.85 HK$-569,502
29. Oct 18 Buy Kam Chan Individual 29. Oct 18 29. Oct 18 15,086,000 HK$0.78 HK$11,812,382
26. Oct 18 Sell Eminent Sky Limited Company 26. Oct 18 26. Oct 18 -2,220,000 HK$0.87 HK$-1,923,414
25. Oct 18 Buy Kam Chan Individual 25. Oct 18 25. Oct 18 696,000 HK$0.81 HK$561,674
24. Oct 18 Buy Kam Chan Individual 24. Oct 18 24. Oct 18 1,404,000 HK$0.85 HK$1,187,779
23. Oct 18 Buy Kam Chan Individual 23. Oct 18 23. Oct 18 230,000 HK$1.00 HK$230,000
23. Oct 18 Buy Kam Chan Individual 22. Oct 18 22. Oct 18 100,000 HK$1.00 HK$100,000
19. Oct 18 Buy Kam Chan Individual 16. Oct 18 16. Oct 18 200,000 HK$1.06 HK$211,999
19. Oct 18 Sell Eminent Sky Limited Company 18. Oct 18 18. Oct 18 -2,232,000 HK$1.06 HK$-2,361,014
15. Oct 18 Sell Eminent Sky Limited Company 12. Oct 18 12. Oct 18 -636,000 HK$1.06 HK$-676,452
15. Oct 18 Buy Kam Chan Individual 11. Oct 18 11. Oct 18 5,148,000 HK$1.02 HK$5,250,946
15. Oct 18 Buy Kam Chan Individual 15. Oct 18 15. Oct 18 4,700,000 HK$1.08 HK$5,075,990
15. Oct 18 Buy Kam Chan Individual 12. Oct 18 12. Oct 18 822,000 HK$1.10 HK$904,200
X
Management checks
We assess Sun Cheong Creative Development Holdings's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. Sun Cheong Creative Development Holdings has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

1781 News

Simply Wall St News

Should You Be Excited About Sun Cheong Creative Development Holdings Limited's (HKG:1781) 33% Return On Equity?

By way of learning-by-doing, we'll look at ROE to gain a better understanding of Sun Cheong Creative Development Holdings Limited (HKG:1781). … Our data shows Sun Cheong Creative Development Holdings has a return on equity of 33% for the last year. … See our latest analysis for Sun Cheong Creative Development Holdings?

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What Kind Of Investor Owns Most Of Sun Cheong Creative Development Holdings Limited (HKG:1781)?

The big shareholder groups in Sun Cheong Creative Development Holdings Limited (HKG:1781) have power over the company. … Insiders often own a large chunk of younger, smaller, companies while huge companies tend to have institutions as shareholders. … Sun Cheong Creative Development Holdings is not a large company by global standards.

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Why You Should Like Sun Cheong Creative Development Holdings Limited’s (HKG:1781) ROCE

Specifically, we're going to calculate its Return On Capital Employed (ROCE), in the hopes of getting some insight into the business. … Understanding Return On Capital Employed (ROCE). … ROCE measures the 'return' (pre-tax profit) a company generates from capital employed in its business.

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Did Sun Cheong Creative Development Holdings Limited (HKG:1781) Insiders Buy Up More Shares?

So shareholders might well want to know whether insiders have been buying or selling shares in Sun Cheong Creative Development Holdings Limited (HKG:1781). … But logic dictates you should pay some attention to whether insiders are buying or selling shares. … The insider buying may not tell us much about how insiders feel about the current share price

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A Closer Look At Sun Cheong Creative Development Holdings Limited's (HKG:1781) Impressive ROE

By way of learning-by-doing, we'll look at ROE to gain a better understanding Sun Cheong Creative Development Holdings Limited (HKG:1781). … Our data shows Sun Cheong Creative Development Holdings has a return on equity of 33% for the last year. … Check out our latest analysis for Sun Cheong Creative Development Holdings?

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1781 Company Info

Description

Sun Cheong Creative Development Holdings Limited designs, develops, manufactures, and sells plastic household products. It offers plastic, glass, and ceramic food containers and drinkware under its clipfresh brand, as well as storage boxes, laundry and bathroom wares, food storage, rubbish bins, outdoor products, gardenware, furniture, and kitchenware on original design manufacturing basis. The company sells its products through direct sales to chain supermarkets, department stores, and chain household product retailers; and importers/exporters, as well as to retailers, such as Volume Distributors and Japan Home Centre in Australia, the United Kingdom, the United States, New Zealand, Germany, etc. Sun Cheong Creative Development Holdings Limited was founded in 1979 and is headquartered in Kwai Chung, Hong Kong.

Details
Name: Sun Cheong Creative Development Holdings Limited
1781
Exchange: SEHK
Founded: 1979
HK$788,400,000
540,000,000
Website: http://www.clip-fresh.com
Address: Sun Cheong Creative Development Holdings Limited
Flat B-F, Block 4,
23rd Floor,
Kwai Chung,
New Territories, Hong Kong
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
SEHK 1781 Ordinary Shares The Stock Exchange of Hong Kong Ltd. HK HKD 04. Oct 2018
Number of employees
Current staff
Staff numbers
453
Sun Cheong Creative Development Holdings employees.
Industry
Metal and Glass Containers
Materials
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2019/03/21 13:03
End of day share price update: 2019/03/21 00:00
Last earnings filing: 2018/09/20
Last earnings reported: 2018/06/30
Last annual earnings reported: 2017/12/31


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.