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# Don’t Sell Good Friend International Holdings Inc. (HKG:2398) Before You Read This

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The goal of this article is to teach you how to use price to earnings ratios (P/E ratios). We’ll show how you can use Good Friend International Holdings Inc.’s (HKG:2398) P/E ratio to inform your assessment of the investment opportunity. Good Friend International Holdings has a P/E ratio of 12.3, based on the last twelve months. That corresponds to an earnings yield of approximately 8.1%.

### How Do I Calculate A Price To Earnings Ratio?

The formula for P/E is:

Price to Earnings Ratio = Share Price (in reporting currency) ÷ Earnings per Share (EPS)

Or for Good Friend International Holdings:

P/E of 12.3 = CN¥1.51 (Note: this is the share price in the reporting currency, namely, CNY ) ÷ CN¥0.12 (Based on the year to June 2018.)

### Is A High Price-to-Earnings Ratio Good?

A higher P/E ratio means that buyers have to pay a higher price for each HK\$1 the company has earned over the last year. All else being equal, it’s better to pay a low price — but as Warren Buffett said, ‘It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.’

### How Growth Rates Impact P/E Ratios

Probably the most important factor in determining what P/E a company trades on is the earnings growth. That’s because companies that grow earnings per share quickly will rapidly increase the ‘E’ in the equation. That means even if the current P/E is high, it will reduce over time if the share price stays flat. So while a stock may look expensive based on past earnings, it could be cheap based on future earnings.

Good Friend International Holdings’s earnings per share fell by 37% in the last twelve months. But over the longer term (5 years) earnings per share have increased by 3.1%.

### How Does Good Friend International Holdings’s P/E Ratio Compare To Its Peers?

The P/E ratio essentially measures market expectations of a company. The image below shows that Good Friend International Holdings has a higher P/E than the average (10.2) P/E for companies in the machinery industry.

Its relatively high P/E ratio indicates that Good Friend International Holdings shareholders think it will perform better than other companies in its industry classification. The market is optimistic about the future, but that doesn’t guarantee future growth. So investors should always consider the P/E ratio alongside other factors, such as whether company directors have been buying shares.

### A Limitation: P/E Ratios Ignore Debt and Cash In The Bank

The ‘Price’ in P/E reflects the market capitalization of the company. That means it doesn’t take debt or cash into account. Theoretically, a business can improve its earnings (and produce a lower P/E in the future), by taking on debt (or spending its remaining cash).

Such expenditure might be good or bad, in the long term, but the point here is that the balance sheet is not reflected by this ratio.

### Is Debt Impacting Good Friend International Holdings’s P/E?

Net debt totals 47% of Good Friend International Holdings’s market cap. This is a reasonably significant level of debt — all else being equal you’d expect a much lower P/E than if it had net cash.

### The Verdict On Good Friend International Holdings’s P/E Ratio

Good Friend International Holdings’s P/E is 12.3 which is above average (10.7) in the HK market. With modest debt but no EPS growth in the last year, it’s fair to say the P/E implies some optimism about future earnings, from the market.

Investors have an opportunity when market expectations about a stock are wrong. As value investor Benjamin Graham famously said, ‘In the short run, the market is a voting machine but in the long run, it is a weighing machine.’ We don’t have analyst forecasts, but shareholders might want to examine this detailed historical graph of earnings, revenue and cash flow.

Of course, you might find a fantastic investment by looking at a few good candidates. So take a peek at this free list of companies with modest (or no) debt, trading on a P/E below 20.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. On rare occasion, data errors may occur. Thank you for reading.