Should You Sell Bisu Technology Group International Limited (HKG:1372) At This PE Ratio?

Bisu Technology Group International Limited (SEHK:1372) is currently trading at a trailing P/E of 32x, which is higher than the industry average of 13.5x. Although some investors may jump to the conclusion that you should avoid the stock or sell if you own it, understanding the assumptions behind the P/E ratio might change your mind. Today, I will explain what the P/E ratio is as well as what you should look out for when using it. Check out our latest analysis for Bisu Technology Group International

Demystifying the P/E ratio

SEHK:1372 PE PEG Gauge Apr 7th 18
SEHK:1372 PE PEG Gauge Apr 7th 18

P/E is often used for relative valuation since earnings power is a chief driver of investment value. By comparing a stock’s price per share to its earnings per share, we are able to see how much investors are paying for each dollar of the company’s earnings.


Price-Earnings Ratio = Price per share ÷ Earnings per share

P/E Calculation for 1372

Price per share = HK$6.04

Earnings per share = HK$0.189

∴ Price-Earnings Ratio = HK$6.04 ÷ HK$0.189 = 32x

On its own, the P/E ratio doesn’t tell you much; however, it becomes extremely useful when you compare it with other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to 1372, such as capital structure and profitability. A quick method of creating a peer group is to use companies in the same industry, which is what I will do. Since similar companies should technically have similar P/E ratios, we can very quickly come to some conclusions about the stock if the ratios differ.

At 32x, 1372’s P/E is higher than its industry peers (13.5x). This implies that investors are overvaluing each dollar of 1372’s earnings. Therefore, according to this analysis, 1372 is an over-priced stock.

A few caveats

Before you jump to the conclusion that 1372 should be banished from your portfolio, it is important to realise that our conclusion rests on two important assertions. The first is that our “similar companies” are actually similar to 1372. If the companies aren’t similar, the difference in P/E might be a result of other factors. For example, if you are inadvertently comparing riskier firms with 1372, then 1372’s P/E would naturally be higher than its peers since investors would reward its lower risk with a higher price. The other possibility is if you were accidentally comparing lower growth firms with 1372. In this case, 1372’s P/E would be higher since investors would also reward 1372’s higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing 1372 to are fairly valued by the market. If this assumption does not hold true, 1372’s higher P/E ratio may be because firms in our peer group are being undervalued by the market.

SEHK:1372 Future Profit Apr 7th 18
SEHK:1372 Future Profit Apr 7th 18

What this means for you:

You may have already conducted fundamental analysis on the stock as a shareholder, so its current overvaluation could signal a potential selling opportunity to reduce your exposure to 1372. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I urge you to complete your research by taking a look at the following:

  1. Financial Health: Is 1372’s operations financially sustainable? Balance sheets can be hard to analyze, which is why we’ve done it for you. Check out our financial health checks here.
  2. Past Track Record: Has 1372 been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of 1372’s historicals for more clarity.
  3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.