AIM:ACT

Stock Analysis Report

Executive Summary

Actual Experience plc, an analytics-as-a-service company, provides digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.


Snowflake Analysis

Flawless balance sheet and overvalued.

Share Price & News

How has Actual Experience's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: ACT's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

-30.9%

ACT

0.8%

GB Software

-3.3%

GB Market


1 Year Return

-88.3%

ACT

-18.7%

GB Software

-25.0%

GB Market

Return vs Industry: ACT underperformed the UK Software industry which returned -18.7% over the past year.

Return vs Market: ACT underperformed the UK Market which returned -25% over the past year.


Shareholder returns

ACTIndustryMarket
7 Day-30.9%0.8%-3.3%
30 Day-37.3%-16.3%-19.5%
90 Day-77.5%-23.8%-28.9%
1 Year-88.3%-88.3%-13.5%-18.7%-21.0%-25.0%
3 Year-91.7%-91.7%-15.1%-29.0%-14.7%-25.8%
5 Year-87.3%-87.3%15.3%-5.7%-1.5%-24.1%

Price Volatility Vs. Market

How volatile is Actual Experience's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Actual Experience undervalued compared to its fair value and its price relative to the market?

1.11x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate ACT's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate ACT's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: ACT is unprofitable, so we can't compare its PE Ratio to the Software industry average.

PE vs Market: ACT is unprofitable, so we can't compare its PE Ratio to the UK market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate ACT's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: ACT is good value based on its PB Ratio (1.1x) compared to the GB Software industry average (2.4x).


Next Steps

Future Growth

How is Actual Experience forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

24.8%

Forecasted Software industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Actual Experience has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has Actual Experience performed over the past 5 years?

-25.0%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: ACT is currently unprofitable.

Growing Profit Margin: ACT is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: ACT is unprofitable, and losses have increased over the past 5 years at a rate of -25% per year.

Accelerating Growth: Unable to compare ACT's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: ACT is unprofitable, making it difficult to compare its past year earnings growth to the Software industry (6.8%).


Return on Equity

High ROE: ACT has a negative Return on Equity (-59.09%), as it is currently unprofitable.


Next Steps

Financial Health

How is Actual Experience's financial position?


Financial Position Analysis

Short Term Liabilities: ACT's short term assets (£8.9M) exceed its short term liabilities (£796.9K).

Long Term Liabilities: ACT's short term assets (£8.9M) exceed its long term liabilities (£880.5K).


Debt to Equity History and Analysis

Debt Level: ACT is debt free.

Reducing Debt: ACT had no debt 5 years ago.


Balance Sheet

Inventory Level: ACT has a low level of unsold assets or inventory.

Debt Coverage by Assets: Insufficient data to determine if ACT's debt is covered by short term assets.


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: ACT has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: ACT has sufficient cash runway for 1.2 years if free cash flow continues to reduce at historical rates of -26.5% each year.


Next Steps

Dividend

What is Actual Experience's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate ACT's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate ACT's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if ACT's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if ACT's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of ACT's dividend in 3 years as they are not forecast to pay a notable one for the UK market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

5.8yrs

Average board tenure


CEO

Dave Page (51yo)

no data

Tenure

UK£154,211

Compensation

Mr. David John Page, also known as Dave, is a Co-Founder of Actual Experience Plc and serves as its Chief Executive Officer. Mr. Page Co-Founded Nexagent Limited in 2000 and served as its Chief Technology  ...


CEO Compensation Analysis

Compensation vs Market: Dave's total compensation ($USD191.17K) is below average for companies of similar size in the UK market ($USD334.31K).

Compensation vs Earnings: Dave's compensation has been consistent with company performance over the past year.


Board Members

NamePositionTenureCompensationOwnership
David Page
Co-Founderno dataUK£154.21k4.07% £454.1k
Roy Bennetts
CFO, Company Secretary & Director6.5yrsUK£134.55k0.37% £41.2k
Robin Young
COO & Executive Director5.58yrsUK£150.42k0.0055% £611.0
Stephen Davidson
Independent Non-Executive Chairman6.17yrsUK£50.00k0.042% £4.7k
Bryan Carsberg
Independent Non-Executive Director5.75yrsUK£25.00kno data
Kirsten English
Independent Non-Executive Director0.25yrno datano data
Paul Spence
Independent Non-Executive Director4.17yrsUK£33.43kno data

5.8yrs

Average Tenure

60yo

Average Age

Experienced Board: ACT's board of directors are considered experienced (5.8 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Company Information

Actual Experience plc's company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Actual Experience plc
  • Ticker: ACT
  • Exchange: AIM
  • Founded:
  • Industry: Application Software
  • Sector: Software
  • Market Cap: UK£11.170m
  • Shares outstanding: 47.53m
  • Website: https://www.actual-experience.com

Number of Employees


Location

  • Actual Experience plc
  • Quay House
  • The Ambury
  • Bath
  • Somerset
  • BA1 1UA
  • United Kingdom

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
ACTAIM (London Stock Exchange AIM Market)YesOrdinary SharesGBGBPFeb 2014

Biography

Actual Experience plc, an analytics-as-a-service company, provides digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally. It offers Analytics Cloud that receives dat from digital users, applies algorithms to the data, and produces an objective score of digital experience quality and supply chain diagnostics; and Dashboard, a user interface to configure users and provide geographical access to the output of the Analytics Cloud. The company also provides digital supply chain, a combination of businesses and the technologies they provide, including networks, IT infrastructure and applications, that deliver a digital product or service; and digital user, a measurement software component of Actual Work and Actual Home; and API, a programmatic interface to the output of the Analytics Cloud. The company is headquartered in Bath, the United Kingdom. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/02 22:10
End of Day Share Price2020/04/02 00:00
Earnings2019/09/30
Annual Earnings2019/09/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.