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Moonpig Group LSE:MOON Stock Report

Last Price


Market Cap







25 Sep, 2022


Company Financials +
MOON fundamental analysis
Snowflake Score
Future Growth5/6
Past Performance4/6
Financial Health2/6

MOON Stock Overview

Moonpig Group PLC, together with its subsidiaries, provides online greeting cards and gifts in the Netherlands and the United Kingdom.

Moonpig Group Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Moonpig Group
Historical stock prices
Current Share PriceUK£1.69
52 Week HighUK£4.00
52 Week LowUK£1.61
1 Month Change-13.78%
3 Month Change-30.26%
1 Year Change-53.06%
3 Year Changen/a
5 Year Changen/a
Change since IPO-58.80%

Recent News & Updates

Sep 02
An Intrinsic Calculation For Moonpig Group PLC (LON:MOON) Suggests It's 49% Undervalued

An Intrinsic Calculation For Moonpig Group PLC (LON:MOON) Suggests It's 49% Undervalued

Does the September share price for Moonpig Group PLC ( LON:MOON ) reflect what it's really worth? Today, we will...

Shareholder Returns

MOONGB Online RetailGB Market

Return vs Industry: MOON exceeded the UK Online Retail industry which returned -80.3% over the past year.

Return vs Market: MOON underperformed the UK Market which returned -14.4% over the past year.

Price Volatility

Is MOON's price volatile compared to industry and market?
MOON volatility
MOON Average Weekly Movement6.8%
Online Retail Industry Average Movement8.6%
Market Average Movement5.3%
10% most volatile stocks in GB Market10.8%
10% least volatile stocks in GB Market2.6%

Stable Share Price: MOON is not significantly more volatile than the rest of UK stocks over the past 3 months, typically moving +/- 7% a week.

Volatility Over Time: MOON's weekly volatility (7%) has been stable over the past year.

About the Company

2000447Nickyl Raithatha

Moonpig Group PLC, together with its subsidiaries, provides online greeting cards and gifts in the Netherlands and the United Kingdom. It sells its products under the Moonpig and Greetz brands through website and mobile app. The company was founded in 2000 and is headquartered in London, the United Kingdom.

Moonpig Group Fundamentals Summary

How do Moonpig Group's earnings and revenue compare to its market cap?
MOON fundamental statistics
Market CapUK£577.83m
Earnings (TTM)UK£31.44m
Revenue (TTM)UK£304.33m


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
MOON income statement (TTM)
Cost of RevenueUK£154.23m
Gross ProfitUK£150.11m
Other ExpensesUK£118.67m

Last Reported Earnings

Apr 30, 2022

Next Earnings Date


Earnings per share (EPS)0.092
Gross Margin49.32%
Net Profit Margin10.33%
Debt/Equity Ratio-245.5%

How did MOON perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is MOON undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 3/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for MOON?

Other financial metrics that can be useful for relative valuation.

MOON key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue2.2x
Enterprise Value/EBITDA9.9x
PEG Ratio0.7x

Price to Earnings Ratio vs Peers

How does MOON's PE Ratio compare to its peers?

MOON PE Ratio vs Peers
The above table shows the PE ratio for MOON vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average17.5x
VIC Victorian Plumbing Group
MRK Marks Electrical Group
BWNG N Brown Group
MOON Moonpig Group

Price-To-Earnings vs Peers: MOON is expensive based on its Price-To-Earnings Ratio (18.4x) compared to the peer average (17.5x).

Price to Earnings Ratio vs Industry

How does MOON's PE Ratio compare vs other companies in the European Online Retail Industry?

Price-To-Earnings vs Industry: MOON is expensive based on its Price-To-Earnings Ratio (18.4x) compared to the European Online Retail industry average (16.8x)

Price to Earnings Ratio vs Fair Ratio

What is MOON's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MOON PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio18.4x
Fair PE Ratio19.5x

Price-To-Earnings vs Fair Ratio: MOON is good value based on its Price-To-Earnings Ratio (18.4x) compared to the estimated Fair Price-To-Earnings Ratio (19.5x).

Share Price vs Fair Value

What is the Fair Price of MOON when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: MOON (£1.69) is trading below our estimate of fair value (£3.53)

Significantly Below Fair Value: MOON is trading below fair value by more than 20%.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Future Growth

How is Moonpig Group forecast to perform in the next 1 to 3 years based on estimates from 9 analysts?

Future Growth Score


Future Growth Score 5/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: MOON's forecast earnings growth (24.8% per year) is above the savings rate (0.9%).

Earnings vs Market: MOON's earnings (24.8% per year) are forecast to grow faster than the UK market (8.9% per year).

High Growth Earnings: MOON's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: MOON's revenue (11.8% per year) is forecast to grow faster than the UK market (4.5% per year).

High Growth Revenue: MOON's revenue (11.8% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: MOON's Return on Equity is forecast to be very high in 3 years time (123.9%).

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Past Performance

How has Moonpig Group performed over the past 5 years?

Past Performance Score


Past Performance Score 4/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: MOON has a large one-off loss of £11.6M impacting its April 30 2022 financial results.

Growing Profit Margin: MOON's current net profit margins (10.3%) are higher than last year (5.6%).

Past Earnings Growth Analysis

Earnings Trend: MOON's earnings have grown by 3.3% per year over the past 5 years.

Accelerating Growth: MOON's earnings growth over the past year (51.4%) exceeds its 5-year average (3.3% per year).

Earnings vs Industry: MOON earnings growth over the past year (51.4%) exceeded the Online Retail industry -29.7%.

Return on Equity

High ROE: MOON's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.

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Financial Health

How is Moonpig Group's financial position?

Financial Health Score


Financial Health Score 2/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: MOON has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: MOON has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.

Debt to Equity History and Analysis

Debt Level: MOON has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: MOON's has negative shareholder equity, so we do not need to check if its debt has reduced over time.

Debt Coverage: MOON's debt is well covered by operating cash flow (32.3%).

Interest Coverage: MOON's interest payments on its debt are well covered by EBIT (7.3x coverage).

Balance Sheet

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What is Moonpig Group current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate MOON's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate MOON's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MOON's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MOON's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as MOON has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Nickyl Raithatha (39 yo)





Mr. Nickyl Raithatha is Chief Executive Officer at Moonpig Group PLC since June 2018 and has been its Director since December 23, 2020. He has extensive e-commerce leadership experience, having founded Fin...

CEO Compensation Analysis

Compensation vs Market: Nickyl's total compensation ($USD1.57M) is about average for companies of similar size in the UK market ($USD1.30M).

Compensation vs Earnings: Nickyl's compensation has increased by more than 20% in the past year.

Leadership Team

Experienced Management: MOON's management team is considered experienced (3.7 years average tenure).

Board Members

Experienced Board: MOON's board of directors are not considered experienced ( 1.7 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: MOON insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

LSE:MOON Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
15 Jul 22BuyUK£118,069David KeensIndividual62,857UK£1.90
25 Jan 22BuyUK£99,154Niall WassIndividual32,640UK£3.04
06 Oct 21BuyUK£199,086Kate SwannIndividual69,430UK£2.87

Ownership Breakdown

What is the ownership structure of MOON?
Owner TypeNumber of SharesOwnership Percentage
Employee Share Scheme1,573,4560.5%
Private Companies2,663,5210.8%
Individual Insiders7,776,7552.2%
VC/PE Firms60,087,27317.4%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 88.54% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
abrdn plc
Exponent Private Equity LLP
41,187,780£69.6m0%no data
BlackRock, Inc.
28,524,737£48.2m-5.19%no data
Liontrust Asset Management PLC
Lexington Partners L.P.
Ignis Investment Services Limited
Columbia Management Investment Advisers, LLC
The Vanguard Group, Inc.
11,192,372£18.9m3.17%no data
Legal & General Investment Management Limited
Janus Henderson Group plc
AXA Investment Managers S.A.
Liontrust Portfolio Management Limited
Allianz Asset Management AG
Blackstone Inc.
Artemis Investment Management LLP
LGT Capital Partners (Ireland) Ltd.
N.F.U. Mutual Unit Managers Limited
Norges Bank Investment Management
4,642,186£7.8m41.55%no data
Aegon Asset Management UK Plc
Lansdowne Partners Limited
River and Mercantile Asset Management LLP
Royal London Asset Management Limited
Nickyl Raithatha
4,067,168£6.9m1.58%no data
Silvercross Investment Management
Artisan Partners Limited Partnership

Company Information

Moonpig Group PLC's employee growth, exchange listings and data sources

Key Information

  • Name: Moonpig Group PLC
  • Ticker: MOON
  • Exchange: LSE
  • Founded: 2000
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Implied Market Cap: UK£577.827m
  • Shares outstanding: 342.11m
  • Website:

Number of Employees


  • Moonpig Group PLC
  • Herbal House
  • 10 Back Hill
  • London
  • Greater London
  • EC1R 5EN
  • United Kingdom


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
MOONLSE (London Stock Exchange)YesOrdinary SharesGBGBPFeb 2021
769DB (Deutsche Boerse AG)YesOrdinary SharesDEEURFeb 2021
MOON NBMV (Bolsa Mexicana de Valores)YesOrdinary SharesMXMXNFeb 2021
MOONLBATS-CHIXE (BATS 'Chi-X Europe')YesOrdinary SharesGBGBPFeb 2021

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/09/25 00:00
End of Day Share Price2022/09/23 00:00
Annual Earnings2022/04/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.