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MYSL

MySale GroupAIM:MYSL Stock Report

Market Cap

UK£56.7m

7D

-3.6%

1Y

-39.6%

Updated

30 Nov, 2021

Data

Company Financials +
MYSL fundamental analysis
Snowflake Score
Valuation2/6
Future Growth0/6
Past Performance0/6
Financial Health4/6
Dividends0/6

MYSL Stock Overview

MySale Group plc operates as an online retailer with online flash sales and retail websites in Australia, New Zealand, and South-East Asia.

Price History & Performance

Summary of all time highs, changes and price drops for MySale Group
Historical stock prices
Current Share PriceUK£0.06
52 Week HighUK£0.10
52 Week LowUK£0.059
Beta1.39
1 Month Change-25.31%
3 Month Change-16.43%
1 Year Change-39.65%
3 Year Change-84.66%
5 Year Change-94.08%
Change since IPO-97.17%

Recent News & Updates

May 05
MySale Group plc's (LON:MYSL) Intrinsic Value Is Potentially 85% Above Its Share Price

MySale Group plc's (LON:MYSL) Intrinsic Value Is Potentially 85% Above Its Share Price

Does the May share price for MySale Group plc ( LON:MYSL ) reflect what it's really worth? Today, we will estimate the...

Feb 22
At UK£0.096, Is MySale Group plc (LON:MYSL) Worth Looking At Closely?

At UK£0.096, Is MySale Group plc (LON:MYSL) Worth Looking At Closely?

MySale Group plc ( LON:MYSL ), is not the largest company out there, but it saw a double-digit share price rise of over...

Feb 01
Our Take On MySale Group's (LON:MYSL) CEO Salary

Our Take On MySale Group's (LON:MYSL) CEO Salary

The CEO of MySale Group plc ( LON:MYSL ) is Carl Jackson, and this article examines the executive's compensation...

Shareholder Returns

MYSLGB Online RetailGB Market
7D-3.6%-1.9%-1.9%
1Y-39.6%-55.3%13.8%

Return vs Industry: MYSL exceeded the UK Online Retail industry which returned -55.3% over the past year.

Return vs Market: MYSL underperformed the UK Market which returned 13.8% over the past year.

Price Volatility

Is MYSL's price volatile compared to industry and market?
MYSL volatility
MYSL Average Weekly Movement12.1%
Online Retail Industry Average Movement7.2%
Market Average Movement4.9%
10% most volatile stocks in GB Market9.7%
10% least volatile stocks in GB Market2.6%

Stable Share Price: MYSL is more volatile than 90% of UK stocks over the past 3 months, typically moving +/- 12% a week.

Volatility Over Time: MYSL's weekly volatility (12%) has been stable over the past year, but is still higher than 75% of UK stocks.

About the Company

FoundedEmployeesCEOWebsite
2007122Kalman Polakhttps://www.mysalegroup.com

MySale Group plc operates as an online retailer with online flash sales and retail websites in Australia, New Zealand, and South-East Asia. The company operates online shopping outlets, which offers consumer products, such as ladies, men’s, and children’s fashion clothing, as well as accessories, beauty products, and homeware items. Its flash sales websites include OzSale, BuyInvite, DealsDirect, OO, Top Buy, and IdentityDirect in Australia; NzSale, Buyinvite, and IdentityDirect in New Zealand; SingSale in Singapore; and MySale in Malaysia and Hong Kong, as well as retail brands, such as Deals Direct, OO.com, and Top Buy in Australia.

MySale Group Fundamentals Summary


Earnings & Revenue

Key profitability statistics from the latest earnings report
MYSL income statement (TTM)
RevenueAU$117.89m
Cost of RevenueAU$71.48m
Gross ProfitAU$46.42m
ExpensesAU$54.87m
Earnings-AU$8.45m

Last Reported Earnings

Jun 30, 2021

Next Earnings Date

n/a

Earnings per share (EPS)-0.0089
Gross Margin39.37%
Net Profit Margin-7.17%
Debt/Equity Ratio0%

How did MYSL perform over the long term?

See historical performance and comparison

Valuation

Is MySale Group undervalued compared to its fair value and its price relative to the market?

>50%

Undervalued compared to fair value


Share Price vs. Fair Value

Below Fair Value: MYSL (£0.06) is trading below our estimate of fair value (£0.13)

Significantly Below Fair Value: MYSL is trading below fair value by more than 20%.


Price To Earnings Ratio

PE vs Industry: MYSL is unprofitable, so we can't compare its PE Ratio to the UK Online Retail industry average.

PE vs Market: MYSL is unprofitable, so we can't compare its PE Ratio to the UK market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MYSL's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: MYSL's PB Ratio (4.7x) is in line with the GB Online Retail industry average.


Future Growth

How is MySale Group forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?

44.8%

Forecasted Retail industry annual growth in earnings


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if MYSL's forecast earnings growth is above the savings rate (0.9%).

Earnings vs Market: Insufficient data to determine if MYSL's earnings are forecast to grow faster than the UK market

High Growth Earnings: Insufficient data to determine if earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: Insufficient data to determine if MYSL's revenue is forecast to grow faster than the UK market.

High Growth Revenue: Insufficient data to determine if MYSL's revenue is forecast to grow faster than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if MYSL's Return on Equity is forecast to be high in 3 years time


Past Performance

How has MySale Group performed over the past 5 years?

-33.8%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: MYSL is currently unprofitable.

Growing Profit Margin: MYSL is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: MYSL is unprofitable, and losses have increased over the past 5 years at a rate of 33.8% per year.

Accelerating Growth: Unable to compare MYSL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: MYSL is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (-5.5%).


Return on Equity

High ROE: MYSL has a negative Return on Equity (-37.21%), as it is currently unprofitable.


Financial Health

How is MySale Group's financial position?


Financial Position Analysis

Short Term Liabilities: MYSL's short term assets (A$19.4M) do not cover its short term liabilities (A$25.1M).

Long Term Liabilities: MYSL's short term assets (A$19.4M) exceed its long term liabilities (A$4.3M).


Debt to Equity History and Analysis

Debt Level: MYSL is debt free.

Reducing Debt: MYSL has no debt compared to 5 years ago when its debt to equity ratio was 8.3%.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: MYSL has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: Insufficient data to determine if MYSL has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.


Dividend

What is MySale Group current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate MYSL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate MYSL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MYSL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MYSL's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of MYSL's dividend in 3 years as they are not forecast to pay a notable one for the UK market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

1.7yrs

Average management tenure


CEO

Kalman Polak (43 yo)

0.083

Tenure

Mr. Kalman Polak serves as Chief Executive Officer and Executive Director of MySale Group plc since October 5, 2021. He has worked with MySale Group as Chief Commercial Officer on a consultancy basis. He s...


Leadership Team

Experienced Management: MYSL's management team is not considered experienced ( 1.7 years average tenure), which suggests a new team.


Board Members

Experienced Board: MYSL's board of directors are not considered experienced ( 0.1 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 3.5%.


Top Shareholders

Company Information

MySale Group plc's employee growth, exchange listings and data sources


Key Information

  • Name: MySale Group plc
  • Ticker: MYSL
  • Exchange: AIM
  • Founded: 2007
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Market Cap: UK£56.695m
  • Shares outstanding: 948.88m
  • Website: https://www.mysalegroup.com

Number of Employees


Location

  • MySale Group plc
  • 122-126 Old Pittwater Road
  • Suite 2, Level 2
  • Brookvale
  • New South Wales
  • 2100
  • Australia

Listings


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/11/30 21:49
End of Day Share Price2021/11/30 00:00
Earnings2021/06/30
Annual Earnings2021/06/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.