Stock Analysis Report

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Last Updated

2021/06/11 19:34 UTC

Data Sources

Company Financials +

Executive Summary

MySale Group plc operates as an online retailer with online flash sales and retail websites in Australia, New Zealand, and South-East Asia. More Details

Snowflake Analysis

Excellent balance sheet and slightly overvalued.

Share Price & News

How has MySale Group's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: MYSL is not significantly more volatile than the rest of UK stocks over the past 3 months, typically moving +/- 6% a week.

Volatility Over Time: MYSL's weekly volatility (6%) has been stable over the past year.

Market Performance

7 Day Return




GB Online Retail


GB Market

1 Year Return




GB Online Retail


GB Market

Return vs Industry: MYSL exceeded the UK Online Retail industry which returned 6.4% over the past year.

Return vs Market: MYSL exceeded the UK Market which returned 20.6% over the past year.

Shareholder returns

7 Day2.0%1.7%-0.07%
30 Day-6.6%0.4%1.8%
90 Day-19.5%-5.7%6.3%
1 Year35.4%35.4%6.7%6.4%26.6%20.6%
3 Year-90.9%-90.9%22.3%20.4%12.2%-0.7%
5 Year-88.6%-88.6%182.1%166.8%55.3%26.1%

Long-Term Price Volatility Vs. Market

How volatile is MySale Group's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is MySale Group undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: MYSL (£0.08) is trading below our estimate of fair value (£0.08)

Significantly Below Fair Value: MYSL is trading below fair value, but not by a significant amount.

Price To Earnings Ratio

PE vs Industry: MYSL is unprofitable, so we can't compare its PE Ratio to the UK Online Retail industry average.

PE vs Market: MYSL is unprofitable, so we can't compare its PE Ratio to the UK market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MYSL's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: MYSL is good value based on its PB Ratio (4.5x) compared to the GB Online Retail industry average (5x).

Future Growth

How is MySale Group forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?


Forecasted Retail industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as MySale Group has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Past Performance

How has MySale Group performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: MYSL is currently unprofitable.

Growing Profit Margin: MYSL is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: MYSL is unprofitable, and losses have increased over the past 5 years at a rate of 48.7% per year.

Accelerating Growth: Unable to compare MYSL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: MYSL is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (25.2%).

Return on Equity

High ROE: MYSL has a negative Return on Equity (-5.01%), as it is currently unprofitable.

Financial Health

How is MySale Group's financial position?

Financial Position Analysis

Short Term Liabilities: MYSL's short term assets (A$22.2M) do not cover its short term liabilities (A$27.5M).

Long Term Liabilities: MYSL's short term assets (A$22.2M) exceed its long term liabilities (A$4.8M).

Debt to Equity History and Analysis

Debt Level: MYSL is debt free.

Reducing Debt: MYSL has no debt compared to 5 years ago when its debt to equity ratio was 8.2%.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Whilst unprofitable MYSL has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.

Forecast Cash Runway: MYSL is unprofitable but has sufficient cash runway for more than 3 years, due to free cash flow being positive and growing by 28.7% per year.


What is MySale Group current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate MYSL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate MYSL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MYSL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MYSL's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of MYSL's dividend in 3 years as they are not forecast to pay a notable one for the UK market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Carl Jackson (57 yo)

no data




Mr. Carl William Jackson serves as the Chief Executive Officer at MySale Group plc. He has been Executive Director of MySale Group plc since May 28, 2014. He serves as the Chief Operating Officer and Direc...

CEO Compensation Analysis

Compensation vs Market: Carl's total compensation ($USD313.29K) is about average for companies of similar size in the UK market ($USD337.00K).

Compensation vs Earnings: Carl's compensation has been consistent with company performance over the past year.

Leadership Team

Experienced Management: MYSL's management team is seasoned and experienced (6.4 years average tenure).

Board Members

Experienced Board: MYSL's board of directors are not considered experienced ( 1.5 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 7.6%.

Top Shareholders

Company Information

MySale Group plc's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: MySale Group plc
  • Ticker: MYSL
  • Exchange: AIM
  • Founded: 2007
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Market Cap: UK£67.524m
  • Shares outstanding: 876.93m
  • Website:

Number of Employees


  • MySale Group plc
  • 3/120 Old Pittwater Road
  • Brookvale
  • New South Wales
  • 2100
  • Australia



MySale Group plc operates as an online retailer with online flash sales and retail websites in Australia, New Zealand, and South-East Asia. The company, through its online shopping outlets, offer consumer ...

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/06/11 19:34
End of Day Share Price2021/06/11 00:00
Annual Earnings2020/06/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.