Stock Analysis Report

Executive Summary

DS Smith Plc designs and manufactures corrugated packaging and plastic packaging for consumer goods.

Snowflake Analysis

Solid track record average dividend payer.

Similar Companies

Share Price & News

How has DS Smith's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: SMDS has not had significant price volatility in the past 3 months.

Market Performance

7 Day Return




GB Packaging


GB Market

1 Year Return




GB Packaging


GB Market

Return vs Industry: SMDS underperformed the UK Packaging industry which returned 14% over the past year.

Return vs Market: SMDS underperformed the UK Market which returned 6% over the past year.

Shareholder returns

7 Day-2.8%-3.5%-0.5%
30 Day-4.7%-0.9%-1.8%
90 Day-11.8%1.2%2.4%
1 Year3.1%-1.7%17.6%14.0%11.5%6.0%
3 Year-8.7%-23.8%24.0%11.4%18.2%3.5%
5 Year18.1%-7.5%57.2%33.9%34.3%3.5%

Price Volatility Vs. Market

How volatile is DS Smith's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is DS Smith undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: SMDS (£3.56) is trading below our estimate of fair value (£5.76)

Significantly Below Fair Value: SMDS is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: SMDS is poor value based on its PE Ratio (16x) compared to the Packaging industry average (15.8x).

PE vs Market: SMDS is good value based on its PE Ratio (16x) compared to the UK market (18.6x).

Price to Earnings Growth Ratio

PEG Ratio: SMDS is poor value based on its PEG Ratio (4.8x)

Price to Book Ratio

PB vs Industry: SMDS is overvalued based on its PB Ratio (1.5x) compared to the XE Packaging industry average (1.5x).

Next Steps

Future Growth

How is DS Smith forecast to perform in the next 1 to 3 years based on estimates from 11 analysts?


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: SMDS's forecast earnings growth (3.4% per year) is above the savings rate (0.5%).

Earnings vs Market: SMDS's earnings (3.4% per year) are forecast to grow slower than the UK market (13.1% per year).

High Growth Earnings: SMDS's earnings are forecast to grow, but not significantly.

Revenue vs Market: SMDS's revenue (1.5% per year) is forecast to grow slower than the UK market (3.8% per year).

High Growth Revenue: SMDS's revenue (1.5% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: SMDS's Return on Equity is forecast to be low in 3 years time (12.5%).

Next Steps

Past Performance

How has DS Smith performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: SMDS has high quality earnings.

Growing Profit Margin: SMDS's current net profit margins (4.8%) are higher than last year (4.4%).

Past Earnings Growth Analysis

Earnings Trend: SMDS's earnings have grown by 14.6% per year over the past 5 years.

Accelerating Growth: SMDS's earnings growth over the past year (16.5%) exceeds its 5-year average (14.6% per year).

Earnings vs Industry: SMDS earnings growth over the past year (16.5%) exceeded the Packaging industry 12.3%.

Return on Equity

High ROE: SMDS's Return on Equity (9.5%) is considered low.

Return on Assets

Return on Capital Employed

Next Steps

Financial Health

How is DS Smith's financial position?

Financial Position Analysis

Short Term Liabilities: SMDS's short term assets (£2.1B) do not cover its short term liabilities (£2.5B).

Long Term Liabilities: SMDS's short term assets (£2.1B) do not cover its long term liabilities (£2.9B).

Debt to Equity History and Analysis

Debt Level: SMDS's debt to equity ratio (84.7%) is considered high.

Reducing Debt: SMDS's debt to equity ratio has increased from 70.1% to 84.7% over the past 5 years.

Debt Coverage: SMDS's debt is well covered by operating cash flow (20.2%).

Interest Coverage: SMDS's interest payments on its debt are well covered by EBIT (7.2x coverage).

Balance Sheet

Inventory Level: SMDS has a high level of physical assets or inventory.

Debt Coverage by Assets: SMDS's debt is not covered by short term assets (assets are 0.8x debt).

Next Steps


What is DS Smith's current dividend yield, its reliability and sustainability?


Current Dividend Yield

Upcoming Dividend Payment

Purchase DS Smith before the 'Buy Limit' to receive their next dividend payment.

Dividend Yield vs Market


Current dividend yield vs market & industry

Notable Dividend: SMDS's dividend (4.55%) is higher than the bottom 25% of dividend payers in the UK market (1.8%).

High Dividend: SMDS's dividend (4.55%) is low compared to the top 25% of dividend payers in the UK market (5.03%).

Stability and Growth of Payments

Stable Dividend: SMDS's dividend payments have been volatile in the past 10 years.

Growing Dividend: SMDS's dividend payments have increased over the past 10 years.

Current Payout to Shareholders

Dividend Coverage: With its reasonable payout ratio (73.9%), SMDS's dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: SMDS's dividends in 3 years are forecast to be well covered by earnings (49.6% payout ratio).

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Miles Roberts (55yo)





Mr. Miles W. Roberts has been Group Chief Executive Officer of DS Smith plc since May 4, 2010 at DS Smith Paper Limited. He served as Chief Executive at DS Smith Packaging Limited. Mr. Roberts served as th ...

CEO Compensation Analysis

Compensation vs Market: Miles's total compensation ($USD3.90M) is about average for companies of similar size in the UK market ($USD3.30M).

Compensation vs Earnings: Miles's compensation has been consistent with company performance over the past year.

Leadership Team

Miles Roberts
Group Chief Executive & Executive Director9.8yrsUK£3.02m0.18% £8.2m
Adrian R. Marsh
CFO & Executive Director6.4yrsUK£1.55m0.053% £2.4m
Rachel Stevens
Investor Relations Director0yrsno datano data
Iain Simm
Group General Counsel & Company Secretary3.7yrsno datano data
Hugo Fisher
Group Communications Director6.7yrsno datano data
Alan Taylor
Interim Group Human Resources Director0yrsno datano data
Mark Smith
Head of Plastics0yrsno datano data
Colin McIntyre
Head of Paper & Recycling0yrsno datano data
Stefano Rossi
Head of Corrugated Packaging0yrsno datano data
Keith Ledbetter
Chief Financial Officer of Global Plastics and North America Packaging & Paper Divisions3.4yrsno datano data


Average Tenure

Experienced Management: SMDS's management team is seasoned and experienced (6.4 years average tenure).

Board Members

Miles Roberts
Group Chief Executive & Executive Director9.8yrsUK£3.02m0.18% £8.2m
Adrian R. Marsh
CFO & Executive Director6.4yrsUK£1.55m0.053% £2.4m
Celia Baxter
Non-Executive Director0.3yrsno datano data
Gareth Davis
Independent Chairman8.1yrsUK£276.00k0.0099% £461.7k
Rupert Soames
Senior Independent Director0.4yrsUK£10.00k0.0021% £97.7k
David Robbie
Non-Executive Director0.8yrsUK£3.00k0.0015% £68.0k
Louise Smalley
Non-Executive Director5.7yrsUK£59.00k0.0014% £63.3k
Christopher Britton
Non-Executive Director6.9yrsUK£59.00k0.00098% £45.6k


Average Tenure


Average Age

Experienced Board: SMDS's board of directors are considered experienced (6 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 16.4%.

Top Shareholders

Company Information

DS Smith Plc's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: DS Smith Plc
  • Ticker: SMDS
  • Exchange: LSE
  • Founded: 1940
  • Industry: Paper Packaging
  • Sector: Materials
  • Market Cap: UK£4.654b
  • Shares outstanding: 1.37b
  • Website:

Number of Employees


  • DS Smith Plc
  • Regent’s Place
  • 7th Floor
  • London
  • Greater London
  • NW1 3AX
  • United Kingdom


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
DITH.FOTCPK (Pink Sheets LLC)YesOrdinary SharesUSUSDNov 1995
SMDSLSE (London Stock Exchange)YesOrdinary SharesGBGBPNov 1995
SMDSLBATS-CHIXE (BATS 'Chi-X Europe')YesOrdinary SharesGBGBPNov 1995
1KRDB (Deutsche Boerse AG)YesOrdinary SharesDEEURNov 1995


DS Smith Plc designs and manufactures corrugated packaging and plastic packaging for consumer goods. The company offers transit and transport, consumer, retail and shelf ready, online and e-retail, industrial, hazardous, multi-material, inserts and cushioning, and electrostatic discharge packaging products, as well as wrap arounds, trays, and bag-in-boxes; displays and promotional packaging products; corrugated pallets; Sheetfeeding products; packaging machine systems; and Sizzlepak, a stuffing material made of paper, folded in a zigzag shape, and cut into narrow strips, as well as provides packaging consultancy services. It also provides various recycling and waste management services, including total waste management, paper and cardboard recycling, confidential shredding, plastics recycling, and zero waste solutions, as well as equipment for the retail, manufacturing, print and publishing, paper mills, automotive, and public sectors. In addition, the company offers recycled corrugated case materials and specialty papers, as well as related technical and supply chain services; and manufactures and sells flexible packaging and dispensing solutions, rigid packaging solutions, and foam and injection molded products for use in the beverage, automotive, pharmaceutical, fresh produce, construction, and retail industries. It provides its packaging solutions for the food and drink, consumer goods, industrial, e-commerce and e-retail, and converter industries. The company has operations in the United Kingdom, Western Europe, Northern Europe, Central Europe, Italy, North America, Germany, and Switzerland. The company was formerly known as David S. Smith (Holdings) PLC and changed its name to DS Smith Plc in 2001. DS Smith Plc was founded in 1940 and is headquartered in London, the United Kingdom. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/02/25 20:39
End of Day Share Price2020/02/25 00:00
Annual Earnings2019/04/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.