How Will Lower Q3 Earnings and Narrowed Outlook Shape Sanoma (HLSE:SANOMA) Investor Sentiment?

• Sanoma Oyj recently announced its third quarter 2025 results, reporting sales of €515.8 million and net income of €57.5 million, both down from the prior year, and narrowed its 2025 full-year guidance to sales between €1.29 billion–€1.31 billion and operational EBIT of €180 million–€190 million.
• The combination of lower quarterly earnings and the updated, more cautious outlook signals ongoing challenges in driving growth and profitability amid changing media and education markets.
• With operational EBIT now guided to the higher end of the previous range, we'll explore how this may reshape Sanoma's investment outlook.

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Sanoma Oyj Investment Narrative Recap

Staying invested in Sanoma Oyj means believing in the company's ability to pivot successfully toward digital learning and media subscription models, while managing the cyclical and competitive pressures facing both segments. The latest results and narrowed guidance don't appear to dramatically shift the key short term catalyst, growth in digital learning solutions, but the persistent risk of declining B2B advertising revenue in Media Finland remains material, especially given weak quarterly figures. Among recent developments, the Q3 2025 earnings announcement directly reflects these underlying trends: a drop in sales and net income underscores the challenge of offsetting advertising headwinds with digital and subscription growth, and brings the company’s efficiency initiatives and operational execution into sharper focus. In contrast, investors should be aware that even with narrowing guidance, ongoing macro headwinds in advertising could challenge revenue visibility...

Read the full narrative on Sanoma Oyj (it's free!)

Sanoma Oyj's narrative projects €1.4 billion revenue and €181.7 million earnings by 2028. This requires 2.0% yearly revenue growth and a €143 million earnings increase from €38.7 million today.

Uncover how Sanoma Oyj's forecasts yield a €12.50 fair value, a 20% upside to its current price.

Exploring Other Perspectives

All ten Simply Wall St Community fair value estimates cluster at €12.50, revealing uniform views before the latest update. Despite this, the ongoing risk from declining B2B advertising sales sets an important context for Sanoma’s outlook, encouraging you to review a range of opinions on future performance.

Explore another fair value estimate on Sanoma Oyj - why the stock might be worth just €12.50!

Build Your Own Sanoma Oyj Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Sanoma Oyj research is our analysis highlighting 2 key rewards and 4 important warning signs that could impact your investment decision.
• Our free Sanoma Oyj research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Sanoma Oyj's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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