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Fitbit

DB:5FB
Snowflake Description

Flawless balance sheet and slightly overvalued.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
5FB
DB
$1B
Market Cap
  1. Home
  2. DE
  3. Tech
Company description

Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The last earnings update was 55 days ago. More info.


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5FB Share Price and Events
7 Day Returns
1.9%
DB:5FB
1.6%
DE Electronic
0.8%
DE Market
1 Year Returns
12.5%
DB:5FB
2.7%
DE Electronic
-4.5%
DE Market
5FB Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
Fitbit (5FB) 1.9% -4.8% -11.7% 12.5% -70.4% -
DE Electronic 1.6% 10.5% 19.9% 2.7% 97.7% 106%
DE Market 0.8% 6.9% 8.1% -4.5% 10.4% 13.9%
1 Year Return vs Industry and Market
  • 5FB outperformed the Electronic industry which returned 2.7% over the past year.
  • 5FB outperformed the Market in Germany which returned -4.5% over the past year.
Price Volatility
5FB
Industry
5yr Volatility vs Market
Related Companies

5FB Value

 Is Fitbit undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of Fitbit to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for Fitbit.

DB:5FB Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Average of 10 Analyst Estimates (S&P Global) See below
Discount Rate (Cost of Equity) See below 6.5%
Perpetual Growth Rate 10-Year DE Government Bond Rate 0.2%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for DB:5FB
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year DE Govt Bond Rate 0.2%
Equity Risk Premium S&P Global 6%
Electronic Unlevered Beta Simply Wall St/ S&P Global 1.07
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 1.068 (1 + (1- 21%) (0%))
1.046
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
1.05
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 0.23% + (1.046 * 5.96%)
6.46%

Discounted Cash Flow Calculation for DB:5FB using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for Fitbit is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

DB:5FB DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (USD, Millions) Source Present Value
Discounted (@ 6.46%)
2019 -54.65 Analyst x5 -51.33
2020 -21.66 Analyst x4 -19.11
2021 28.15 Analyst x1 23.33
2022 41.77 Analyst x1 32.51
2023 69.36 Analyst x1 50.72
2024 93.54 Est @ 34.86% 64.25
2025 116.44 Est @ 24.47% 75.12
2026 136.46 Est @ 17.2% 82.70
2027 152.98 Est @ 12.11% 87.08
2028 166.05 Est @ 8.54% 88.78
Present value of next 10 years cash flows $434.04
DB:5FB DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2028 × (1 + g) ÷ (Discount Rate – g)
= $166.05 × (1 + 0.23%) ÷ (6.46% – 0.23%)
$2,670.12
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= $2,670.12 ÷ (1 + 6.46%)10
$1,427.65
DB:5FB Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= $434.04 + $1,427.65
$1,861.70
Equity Value per Share
(USD)
= Total value / Shares Outstanding
= $1,861.70 / 253.07
$7.36
DB:5FB Discount to Share Price
Calculation Result
Non-primary Listing Adjustment Factor 1 share in DB:5FB represents 0.89306x of NYSE:FIT
(This could be a different class, a depositary receipt, a different currency, or all of these things.)
0.89306x
Value per Share
(Listing Adjusted, EUR)
= Value per Share (USD) x Listing Adjustment Factor
= $ 7.36 x 0.89306
€6.57
Value per share (EUR) From above. €6.57
Current discount Discount to share price of €4.76
= -1 x (€4.76 - €6.57) / €6.57
27.5%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

Current Discount
Amount off the current price Fitbit is available for.
Intrinsic value
28%
Share price is €4.76 vs Future cash flow value of €6.57
Current Discount Checks
For Fitbit to be considered undervalued it must be available for at least 20% below the current price. Less than 40% is even better.
  • Fitbit's share price is below the future cash flow value, and at a moderate discount (> 20%).
  • Fitbit's share price is below the future cash flow value, but not at a substantial discount (< 40%).
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for Fitbit's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are Fitbit's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
DB:5FB PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2018-12-31) in USD $-0.76
NYSE:FIT Share Price ** NYSE (2019-04-25) in USD $5.33
Germany Electronic Industry PE Ratio Median Figure of 13 Publicly-Listed Electronic Companies 23.82x
Germany Market PE Ratio Median Figure of 424 Publicly-Listed Companies 20.1x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of Fitbit.

DB:5FB PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= NYSE:FIT Share Price ÷ EPS (both in USD)

= 5.33 ÷ -0.76

-7.02x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Fitbit is loss making, we can't compare its value to the DE Electronic industry average.
  • Fitbit is loss making, we can't compare the value of its earnings to the Germany market.
Price based on expected Growth
Does Fitbit's expected growth come at a high price?
Raw Data
DB:5FB PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section -7.02x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 10 Analysts
22.4%per year
Germany Electronic Industry PEG Ratio Median Figure of 12 Publicly-Listed Electronic Companies 2.18x
Germany Market PEG Ratio Median Figure of 268 Publicly-Listed Companies 1.57x

*Line of best fit is calculated by linear regression .

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to calculate PEG ratio for Fitbit, we can't assess if its growth is good value.
Price based on value of assets
What value do investors place on Fitbit's assets?
Raw Data
DB:5FB PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2018-12-31) in USD $2.92
NYSE:FIT Share Price * NYSE (2019-04-25) in USD $5.33
Germany Electronic Industry PB Ratio Median Figure of 19 Publicly-Listed Electronic Companies 2.57x
Germany Market PB Ratio Median Figure of 574 Publicly-Listed Companies 1.87x
DB:5FB PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= NYSE:FIT Share Price ÷ Book Value per Share (both in USD)

= 5.33 ÷ 2.92

1.83x

* Primary Listing of Fitbit.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Fitbit is good value based on assets compared to the DE Electronic industry average.
X
Value checks
We assess Fitbit's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Electronic industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Electronic industry average (and greater than 0)? (1 check)
  5. Fitbit has a total score of 2/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

5FB Future Performance

 How is Fitbit expected to perform in the next 1 to 3 years based on estimates from 10 analysts?

The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
22.4%
Expected annual growth in earnings.
Earnings growth vs Low Risk Savings
Is Fitbit expected to grow at an attractive rate?
  • Unable to compare Fitbit's earnings growth to the low risk savings rate as it is expected to be loss making during the next 1-3 years.
Growth vs Market Checks
  • Unable to compare Fitbit's earnings growth to the Germany market average as it is expected to be loss making during the next 1-3 years.
  • Fitbit's revenue growth is positive but not above the Germany market average.
Annual Growth Rates Comparison
Raw Data
DB:5FB Future Growth Rates Data Sources
Data Point Source Value (per year)
DB:5FB Future Earnings Growth Rate Line of Best Fit* through Consensus Estimate Earnings of 10 Analysts 22.4%
DB:5FB Future Revenue Growth Rate Line of Best Fit* through Consensus Estimate Revenue of 10 Analysts 2.7%
Germany Electronic Industry Earnings Growth Rate Market Cap Weighted Average 12.9%
Germany Electronic Industry Revenue Growth Rate Market Cap Weighted Average 7.9%
Germany Market Earnings Growth Rate Market Cap Weighted Average 11.8%
Germany Market Revenue Growth Rate Market Cap Weighted Average 4.8%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
DB:5FB Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (3 months ago) See Below
Future Estimates Average of up to 10 Analyst Estimates (S&P Global) See Below
All numbers in USD Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
DB:5FB Future Estimates Data
Date (Data in USD Millions) Revenue Cash Flow Net Income * Avg. No. Analysts
2023-12-31 1,754 122 -62 1
2022-12-31 1,702 93 -87 1
2021-12-31 1,615 78 -83 3
2020-12-31 1,601 64 -132 8
2019-12-31 1,555 -7 -144 10
DB:5FB Past Financials Data
Date (Data in USD Millions) Revenue Cash Flow Net Income *
2018-12-31 1,512 113 -186
2018-09-29 1,512 57 -247
2018-06-30 1,510 4 -358
2018-03-31 1,564 25 -298
2017-12-31 1,616 64 -277
2017-09-30 1,619 82 -378
2017-07-01 1,730 18 -238
2017-04-01 1,963 44 -174
2016-12-31 2,169 139 -103
2016-10-01 2,307 49 99
2016-07-02 2,213 229 119
2016-04-02 2,027 220 113

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Fitbit is not considered high growth as it is expected to be loss making for the next 1-3 years.
  • Fitbit's revenue is expected to grow by 2.7% yearly, however this is not considered high growth (20% yearly).
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
DB:5FB Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (3 months ago) See Below
Future Estimates Average of up to 10 Analyst Estimates (S&P Global) See Below

All data from Fitbit Company Filings, last reported 3 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

DB:5FB Future Estimates Data
Date (Data in USD Millions) EPS * EPS High Estimate EPS Low Estimate Avg. No. Analysts
2023-12-31 -0.23 -0.23 -0.23 1.00
2022-12-31 -0.33 -0.33 -0.33 1.00
2021-12-31 -0.31 -0.26 -0.37 2.00
2020-12-31 -0.52 -0.41 -0.71 3.00
2019-12-31 -0.57 -0.40 -0.85 5.00
DB:5FB Past Financials Data
Date (Data in USD Millions) EPS *
2018-12-31 -0.76
2018-09-29 -1.02
2018-06-30 -1.50
2018-03-31 -1.27
2017-12-31 -1.19
2017-09-30 -1.65
2017-07-01 -1.05
2017-04-01 -0.78
2016-12-31 -0.47
2016-10-01 0.46
2016-07-02 0.56
2016-04-02 0.65

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Unable to establish if Fitbit will efficiently use shareholders’ funds in the future (Return on Equity greater than 20%) as it is not expected to be profitable.
X
Future performance checks
We assess Fitbit's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the Germany market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the Germany market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
Fitbit has a total score of 0/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

5FB Past Performance

  How has Fitbit performed over the past 5 years?

The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare Fitbit's growth in the last year to its industry (Electronic).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • Fitbit does not make a profit and their year on year earnings growth rate was negative over the past 5 years.
  • Unable to compare Fitbit's 1-year earnings growth to the 5-year average as it is not currently profitable.
  • Unable to compare Fitbit's 1-year growth to the DE Electronic industry average as it is not currently profitable.
Earnings and Revenue History
Fitbit's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from Fitbit Company Filings, last reported 3 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

DB:5FB Past Revenue, Cash Flow and Net Income Data
Date (Data in USD Millions) Revenue Net Income * G+A Expenses R&D Expenses
2018-12-31 1,511.98 -185.83 459.95 332.17
2018-09-29 1,511.54 -246.67 470.89 346.76
2018-06-30 1,510.49 -358.02 497.63 351.09
2018-03-31 1,564.44 -297.99 498.68 344.59
2017-12-31 1,615.52 -277.19 512.46 343.01
2017-09-30 1,618.54 -378.00 590.53 337.53
2017-07-01 1,729.82 -238.47 579.45 336.34
2017-04-01 1,963.05 -173.89 591.18 335.70
2016-12-31 2,169.46 -102.78 613.31 320.19
2016-10-01 2,307.26 98.84 581.67 289.36
2016-07-02 2,212.72 118.56 560.34 249.27
2016-04-02 2,026.60 113.03 500.84 199.86
2015-12-31 1,858.00 114.02 414.63 150.04
2015-09-30 1,516.61 67.20 302.83 114.13
2015-06-30 1,260.21 36.49 242.40 86.19
2015-03-31 973.37 38.68 178.82 67.51
2014-12-31 745.43 28.35 142.16 54.17
2013-12-31 271.09 -51.62 41.33 27.87
2012-12-31 76.37 -4.22 14.21 16.21

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • It is difficult to establish if Fitbit has efficiently used shareholders’ funds last year (Return on Equity greater than 20%) as it is loss-making.
  • It is difficult to establish if Fitbit has efficiently used its assets last year compared to the DE Electronic industry average (Return on Assets) as it is loss-making.
  • It is difficult to establish if Fitbit improved its use of capital last year versus 3 years ago (Return on Capital Employed) as it is currently loss-making.
X
Past performance checks
We assess Fitbit's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Electronic industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
Fitbit has a total score of 0/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

5FB Health

 How is Fitbit's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up Fitbit's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • Fitbit is able to meet its short term (1 year) commitments with its holdings of cash and other short term assets.
  • Fitbit's cash and other short term assets cover its long term commitments.
Balance sheet
This treemap shows a more detailed breakdown of Fitbit's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • Low level of unsold assets.
  • Fitbit has no debt, it does not need to be covered by short term assets.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from Fitbit Company Filings, last reported 3 months ago.

DB:5FB Past Debt and Equity Data
Date (Data in USD Millions) Total Equity Total Debt Cash & Short Term Investments
2018-12-31 735.94 0.00 723.45
2018-09-29 694.72 0.00 623.32
2018-06-30 678.96 0.00 580.46
2018-03-31 762.26 0.00 658.35
2017-12-31 823.96 0.00 679.30
2017-09-30 831.64 0.00 659.23
2017-07-01 925.34 0.00 675.80
2017-04-01 965.57 0.00 726.12
2016-12-31 998.53 0.00 706.01
2016-10-01 1,117.10 0.00 672.10
2016-07-02 1,066.66 0.00 759.68
2016-04-02 1,013.33 0.00 791.71
2015-12-31 981.45 0.00 664.48
2015-09-30 784.17 0.00 575.48
2015-06-30 723.35 0.00 461.28
2015-03-31 235.85 159.61 237.85
2014-12-31 158.87 132.59 195.63
2013-12-31 6.80 10.71 81.73
2012-12-31
  • Fitbit has no debt.
  • Fitbit has no debt compared to 5 years ago when it was 153.1%.
CASH RUNWAY ANALYSIS

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

  • Whilst loss making Fitbit has sufficient cash runway for more than 3 years if it maintains the current positive free cash flow level.
  • Whilst loss making Fitbit has sufficient cash runway for more than 3 years, due to free cash flow being positive and growing by 77.2% per year.
X
Financial health checks
We assess Fitbit's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. Fitbit has a total score of 6/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

5FB Dividends

 What is Fitbit's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
0%
Current annual income from Fitbit dividends. Estimated to be 0% next year.
If you bought €2,000 of Fitbit shares you are expected to receive €0 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Unable to evaluate Fitbit's dividend yield against the bottom 25% of dividend payers as the company has not reported any payouts.
  • Unable to evaluate Fitbit's dividend against the top 25% market benchmark as the company has not reported any payouts.
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
DB:5FB Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 10 Analyst Estimates (S&P Global) See Below
Germany Electronic Industry Average Dividend Yield Market Cap Weighted Average of 9 Stocks 1.1%
Germany Market Average Dividend Yield Market Cap Weighted Average of 326 Stocks 3%
Germany Minimum Threshold Dividend Yield 10th Percentile 0.8%
Germany Bottom 25% Dividend Yield 25th Percentile 1.4%
Germany Top 25% Dividend Yield 75th Percentile 3.7%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

DB:5FB Future Dividends Estimate Data
Date (Data in $) Dividend per Share (annual) Avg. No. Analysts
2023-12-31
2022-12-31
2021-12-31 0.00 1.00
2020-12-31 0.00 1.00
2019-12-31 0.00 1.00

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to perform a dividend volatility check as Fitbit has not reported any payouts.
  • Unable to verify if Fitbit's dividend has been increasing as the company has not reported any payouts.
Current Payout to shareholders
What portion of Fitbit's earnings are paid to the shareholders as a dividend.
  • Unable to calculate sustainability of dividends as Fitbit has not reported any payouts.
Future Payout to shareholders
  • No need to calculate the sustainability of Fitbit's dividends in 3 years as they are not expected to pay a notable one for Germany.
X
Income/ dividend checks
We assess Fitbit's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 0.8%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can Fitbit afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. Fitbit has a total score of 0/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

5FB Management

 What is the CEO of Fitbit's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
James Park
COMPENSATION $3,624,301
AGE 42
TENURE AS CEO 11.6 years
CEO Bio

Mr. James Park is Co-Founder of Fitbit Inc. and has been its Chief Executive Officer and President since September 2007. Mr. Park served as Director of Product Development at CNET Networks, where he led product management, engineering and design for Webshots. He was the Founder of Wind-Up Labs, Inc. and served as its President. He was a Co-Founder of Epesi Technologies and served as its Chief Technology Officer, where he directed technology strategy and implemented the networking protocols for Epesi's distributed datastore product. He served as a Technologist at Morgan Stanley, developing financial analytical applications for quantitative trading. He also served development positions at KPMG in their datamining consulting group and at BCL Computers, developing software for intelligent document routing systems. He has been the Chairman of the Board at Fitbit Inc. since May 2015 and has been its Director since March 2007. He is a serial entrepreneur with a passion for creating great products and companies. Mr. Park holds A.B. in Computer Science at Harvard College.

CEO Compensation
  • James's compensation has been consistent with company performance over the past year.
  • James's remuneration is higher than average for companies of similar size in Germany.
Management Team Tenure

Average tenure and age of the Fitbit management team in years:

2.3
Average Tenure
56
Average Age
  • The tenure for the Fitbit management team is about average.
Management Team

James Park

TITLE
Co-Founder
COMPENSATION
$4M
AGE
42
TENURE
11.6 yrs

Eric Friedman

TITLE
Co-Founder
COMPENSATION
$1M
AGE
41

Jeff Devine

TITLE
Executive Vice President of Operations
COMPENSATION
$1M
AGE
57
TENURE
2.2 yrs

Andy Missan

TITLE
Executive VP
COMPENSATION
$3M
AGE
56
TENURE
6.1 yrs

Ron Kisling

TITLE
Chief Financial Officer
AGE
57
TENURE
0.8 yrs

Thomas Hudson

TITLE
Vice President of Investor Relations
TENURE
2.4 yrs

Tim Rosa

TITLE
Chief Marketing Officer
TENURE
2.3 yrs

Lisa Gross

TITLE
Senior Vice President of People
TENURE
1.3 yrs

Mark Silverio

TITLE
Senior Vice President of Americas Sales
TENURE
2.3 yrs

Des Power

TITLE
Senior VP & MD of International
TENURE
2.7 yrs
Board of Directors Tenure

Average tenure and age of the Fitbit board of directors in years:

2.8
Average Tenure
50.5
Average Age
  • The average tenure for the Fitbit board of directors is less than 3 years, this suggests a new board.
Board of Directors

Eric Friedman

TITLE
Co-Founder
COMPENSATION
$1M
AGE
41
TENURE
12.1 yrs

Chris Paisley

TITLE
Director
COMPENSATION
$249K
AGE
65
TENURE
4.3 yrs

James Park

TITLE
Co-Founder
COMPENSATION
$4M
AGE
42
TENURE
3.9 yrs

Brad Fluegel

TITLE
Director
AGE
56
TENURE
1.1 yrs

Steve Murray

TITLE
Lead Independent Director
COMPENSATION
$240K
AGE
50

Laura Alber

TITLE
Director
COMPENSATION
$225K
AGE
49
TENURE
2.8 yrs

Glenda Flanagan

TITLE
Director
COMPENSATION
$230K
AGE
64
TENURE
2.8 yrs

Matt Bromberg

TITLE
Director
AGE
51
TENURE
1.1 yrs
Who owns this company?
Recent Insider Trading
  • No 3 month insider trading information.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price (€) Value (€)
08. Nov 18 Sell SoftBank Capital Company 06. Nov 18 06. Nov 18 -1,000,000 €5.42 €-5,423,678
29. Aug 18 Sell SoftBank Capital Company 27. Aug 18 27. Aug 18 -1,000,000 €5.33 €-5,329,296
18. May 18 Sell SoftBank Capital Company 16. May 18 18. May 18 -500,000 €4.43 €-2,210,361
09. May 18 Sell SoftBank Capital Company 07. May 18 07. May 18 -500,000 €4.17 €-2,084,418
X
Management checks
We assess Fitbit's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. Fitbit has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

5FB News

Simply Wall St News

5FB Company Info

Description

Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Ace, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic and Fitbit Versa smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; Fitbit Coach that offers exercise programs through personal trainer and yoga apps; and Fitbit Care, a connected health platform for health plans, employers, and health systems. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributor; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.

Details
Name: Fitbit, Inc.
5FB
Exchange: DB
Founded: 2007
$1,210,995,552
253,067,129
Website: http://www.fitbit.com
Address: Fitbit, Inc.
199 Fremont Street,
14th Floor,
San Francisco,
California, 94105,
United States
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
NYSE FIT Class A Common Stock New York Stock Exchange US USD 18. Jun 2015
DB 5FB Class A Common Stock Deutsche Boerse AG DE EUR 18. Jun 2015
LSE 0IPC Class A Common Stock London Stock Exchange GB USD 18. Jun 2015
Number of employees
Current staff
Staff numbers
1,694
Fitbit employees.
Industry
Electronic Equipment and Instruments
Tech
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2019/04/25 22:40
End of day share price update: 2019/04/25 00:00
Last estimates confirmation: 2019/04/25
Last earnings filing: 2019/03/01
Last earnings reported: 2018/12/31
Last annual earnings reported: 2018/12/31


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.