Stock Analysis Report

Header cover image

AUX International Holdings

Executive Summary

AUX International Holdings Limited, an investment holding company, engages in the operation of clubbing business in Hong Kong.

Snowflake Analysis

Fair value with acceptable track record.

Share Price & News

How has AUX International Holdings's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: MEN's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




DE Hospitality


DE Market

1 Year Return




DE Hospitality


DE Market

Return vs Industry: MEN underperformed the German Hospitality industry which returned -44.1% over the past year.

Return vs Market: MEN underperformed the German Market which returned -4.6% over the past year.

Shareholder returns

7 Day-4.9%8.1%2.2%
30 Day-2.5%7.6%8.0%
90 Day-36.1%-46.7%-9.6%
1 Year-53.6%-53.6%-41.8%-43.8%-2.3%-3.9%
3 Year-70.2%-70.2%-58.1%-63.7%-7.6%-14.8%
5 Year-88.2%-88.2%-58.3%-67.0%-0.3%-12.9%

Price Volatility Vs. Market

How volatile is AUX International Holdings's share price compared to the market and industry in the last 5 years?

Simply Wall St News

No news available


Is AUX International Holdings undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: MEN (€0.04) is trading below our estimate of fair value (€0.27)

Significantly Below Fair Value: MEN is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: MEN is poor value based on its PE Ratio (26.3x) compared to the Hospitality industry average (21.5x).

PE vs Market: MEN is poor value based on its PE Ratio (26.3x) compared to the German market (18.6x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate MEN's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: MEN is good value based on its PB Ratio (1.2x) compared to the DE Hospitality industry average (1.7x).

Next Steps

Future Growth

How is AUX International Holdings forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Consumer Services industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as AUX International Holdings has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has AUX International Holdings performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: MEN has high quality earnings.

Growing Profit Margin: MEN became profitable in the past.

Past Earnings Growth Analysis

Earnings Trend: MEN has become profitable over the past 5 years, growing earnings by 0.7% per year.

Accelerating Growth: MEN has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: MEN has become profitable in the last year, making it difficult to compare its past year earnings growth to the Hospitality industry (-36.2%).

Return on Equity

High ROE: MEN's Return on Equity (4.6%) is considered low.

Next Steps

Financial Health

How is AUX International Holdings's financial position?

Financial Position Analysis

Short Term Liabilities: MEN's short term assets (HK$290.7M) exceed its short term liabilities (HK$171.3M).

Long Term Liabilities: MEN's short term assets (HK$290.7M) exceed its long term liabilities (HK$128.4M).

Debt to Equity History and Analysis

Debt Level: MEN's debt to equity ratio (81.6%) is considered high.

Reducing Debt: Insufficient data to determine if MEN's debt to equity ratio has reduced over the past 5 years.

Debt Coverage: MEN's debt is not well covered by operating cash flow (17.9%).

Interest Coverage: MEN earns more interest than it pays, so coverage of interest payments is not a concern.

Balance Sheet

Next Steps


What is AUX International Holdings's current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate MEN's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate MEN's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if MEN's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if MEN's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of MEN's dividend in 3 years as they are not forecast to pay a notable one for the German market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


Hon Ki Chan (40yo)





Mr. Chan Hon Ki, CPA, ACCA has been Joint Company Secretary of AUX International Holdings Limited (formerly, Magnum Entertainment Group Holdings Limited) since October 1, 2017, Executive Director since May ...

CEO Compensation Analysis

Compensation vs Market: Hon Ki's total compensation ($USD0.00) is below average for companies of similar size in the German market ($USD422.73K).

Compensation vs Earnings: Hon Ki's compensation has been consistent with company performance over the past year.

Board Members

Hon Ki Chan
CEO, Finance Director0.67yrHK$1.47mno data
Jiang Zheng
Executive Director5yrsHK$1.67mno data
Guoying Shen
Executive Director5yrsno datano data
Jingguo Zhang
Chairman1.25yrsno datano data
Chiu Kwok Poon
Independent Non-Executive Director5yrsHK$150.00kno data
Aidong Lou
Independent Non-Executive Director5yrsHK$150.00kno data
Siu Fung Bau
Independent Non-Executive Director5yrsHK$150.00kno data


Average Tenure


Average Age

Experienced Board: MEN's board of directors are considered experienced (5 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

AUX International Holdings Limited's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: AUX International Holdings Limited
  • Ticker: MEN
  • Exchange: DB
  • Founded: 2007
  • Industry: Restaurants
  • Sector: Consumer Services
  • Market Cap: HK$163.118m
  • Listing Market Cap: HK$19.306m
  • Shares outstanding: 374.98m
  • Website: https://www.auxint.com

Number of Employees


  • AUX International Holdings Limited
  • Tower 1
  • Room 506B, 5th Floor
  • Hong Kong
  • Hong Kong


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
2080SEHK (The Stock Exchange of Hong Kong Ltd.)YesOrdinary SharesHKHKDJan 2014
MENDB (Deutsche Boerse AG)YesOrdinary SharesDEEURJan 2014


AUX International Holdings Limited, an investment holding company, engages in the operation of clubbing business in Hong Kong. It owns and operates Magnum Club and Zentral Club, which are located in the Lan Kwai Fong area. The company’s clubs operate as nightclubs, as well as hosts private parties, corporate events, live entertainment, fashion shows, jewelry fair, filming locations, film premieres, and others. It also provides property management services to various types of properties in the People's Republic of China, including medium to high-end residential properties, as well as non-residential properties, such as office buildings, commercial complexes, hospitals, and industrial parks. The company was formerly known as Magnum Entertainment Group Holdings Limited and changed its name to AUX International Holdings Limited in August 2015. AUX International Holdings Limited was founded in 2007 and is headquartered in Hong Kong, Hong Kong. AUX International Holdings Limited is a subsidiary of Huiri Limited. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/05/25 23:18
End of Day Share Price2020/05/25 00:00
Annual Earnings2019/03/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.