CNSX:UP

Stock Analysis Report

Executive Summary

UpSnap, Inc. provides mobile advertising solutions in the United States and internationally.

Snowflake

Fundamentals

Weak fundamentals or lack of information.

Share Price & News

How has UpSnap's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: UP has not had significant price volatility in the past 3 months.


Market Performance


7 Day Return

n/a

UP

2.5%

CA Software

1.1%

CA Market


1 Year Return

n/a

UP

22.8%

CA Software

6.9%

CA Market

Return vs Industry: Insufficient data to determine how UP performed against the Canadian Software industry.

Return vs Market: Insufficient data to determine how UP performed against the Canadian Market.


Shareholder returns

UPIndustryMarket
7 Dayn/a2.5%1.1%
30 Dayn/a-0.4%2.6%
90 Dayn/a1.8%4.6%
1 Yearn/a25.0%22.8%10.4%6.9%
3 Yearn/a67.9%63.7%18.6%8.0%
5 Yearn/a143.6%136.1%27.1%8.6%

Price Volatility Vs. Market

How volatile is UpSnap's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is UpSnap undervalued compared to its fair value and its price relative to the market?


In this section, we usually try to help investors determine whether UpSnap is trading at an attractive price based on the cash flow it is expected to produce in the future. But as UpSnap has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.

This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis.


Next Steps

  • Take a look at our analysis of UP’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • When valuing a company like this, investors focus more on how they perceive the size of the opportunity, the company's ability to deliver and scale, and the strength of the team. While we are not analysing this type of data at the moment, if you don’t know where to start, we recommend reading through UpSnap regulatory filings.
  • Explore potentially undervalued companies in the Software industry.

Future Growth

How is UpSnap forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

15.2%

Forecasted Software industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as UpSnap has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has UpSnap performed over the past 5 years?

61.3%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: Insufficient data to determine if UP has high quality earnings.

Growing Profit Margin: UP's current net profit margins (-29.1%) are lower than last year (-11.9%).


Past Earnings Growth Analysis

Earnings Trend: UP is unprofitable, but has reduced losses over the past 5 years at a rate of 61.3% per year.

Accelerating Growth: Unable to compare UP's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: UP is unprofitable, making it difficult to compare its past year earnings growth to the Software industry (19.4%).


Return on Equity

High ROE: UP's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.


Return on Assets


Return on Capital Employed


Next Steps

Financial Health

How is UpSnap's financial position?


Financial Position Analysis

Short Term Liabilities: UP has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: UP has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.


Debt to Equity History and Analysis

Debt Level: UP has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: UP's has negative shareholder equity, so we do not need to check if its debt has reduced over time.


Balance Sheet

Inventory Level: UP has a low level of unsold assets or inventory.

Debt Coverage by Assets: UP has negative shareholder equity (liabilities exceed assets) therefore debt is not covered by short term assets.


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: UP has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: Insufficient data to determine if UP has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.


Next Steps

Dividend

What is UpSnap's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

companyn/amarketbottom25%2.0%markettop25%5.7%industryaverage1.4%forecastin3Yearsn/a

Current dividend yield vs market & industry

Notable Dividend: Unable to evaluate UP's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate UP's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if UP's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if UP's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of UP's dividend in 3 years as they are not forecast to pay a notable one for the Canadian market.


Next Steps

Management

What is the CEO of UpSnap's salary, the management and board of directors tenure and is there insider trading?

5.7yrs

Average management tenure


CEO

Bruce Howard 0

5.7yrs

Tenure

CA$32,221

Compensation

Mr. Bruce C. Howard has been Chief Executive Officer of UpSnap, Inc. since March 10, 2014 and has been its Chairman of the Board since September 1, 2016. Mr. Howard has been the Chief Executive Officer of  ...


Management Age and Tenure

5.7yrs

Average Tenure

Experienced Management: UP's management team is seasoned and experienced (5.7 years average tenure).


Board Age and Tenure

2.8yrs

Average Tenure

Experienced Board: UP's board of directors are not considered experienced ( 2.8 years average tenure), which suggests a new board.


Insider Trading

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Management Team

  • Michael Sharp

    Vice President of Business Development Planning

    • Tenure: 0yrs
  • George Cooney

    Strategic Consultant

    • Tenure: 5.7yrs
    • Compensation: CA$240.11k
  • Bruce Howard

    CEO & Chairman

    • Tenure: 5.7yrs
    • Compensation: CA$32.22k
  • Fred Moroni

    Senior Vice President of Global Business Development & Global Sales

    • Tenure: 12.3yrs
  • Greg Garrick

    Vice President of Sales & Marketing

    • Tenure: 0yrs
  • Heather Burrer

    VP, COO & Director

    • Tenure: 3.4yrs
    • Compensation: CA$32.22k
  • Alex Pekurar

    Chief Financial Officer

    • Tenure: 7.1yrs
    • Compensation: CA$118.06k
  • Alison Callahan

    Director of Sales Solutions

    • Tenure: 5.3yrs
    • Compensation: CA$276.07k
  • Lance Brown

    Vice President of Product & Technology

    • Tenure: 4.5yrs

Board Members

  • Bruce Howard

    CEO & Chairman

    • Tenure: 5.7yrs
    • Compensation: CA$32.22k
  • Mike Inskip (47yo)

    Lead Independent Director

    • Tenure: 0yrs
    • Compensation: CA$22.88k
  • Heather Burrer

    VP, COO & Director

    • Tenure: 3.4yrs
    • Compensation: CA$32.22k
  • Rance Walls

    Independent Director

    • Tenure: 2.5yrs
    • Compensation: CA$21.44k
  • Daniel Hilton

    Independent Director

    • Tenure: 2.3yrs
    • Compensation: CA$21.44k

Company Information

UpSnap, Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: UpSnap, Inc.
  • Ticker: UP
  • Exchange: CNSX
  • Founded: 2000
  • Industry: Application Software
  • Sector: Software
  • Market Cap: CA$1.338m
  • Shares outstanding: 267.64m
  • Website: https://www.UpSnap.com

Number of Employees


Location

  • UpSnap, Inc.
  • 100 Consilium Place
  • Suite 200
  • Toronto
  • Ontario
  • M1H 3E3
  • Canada

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
UPCNSX (Canadian National Stock Exchange)YesCommon SharesCACADAug 2004
FCGNDB (Deutsche Boerse AG)YesCommon SharesDEEURAug 2004

Biography

UpSnap, Inc. provides mobile advertising solutions in the United States and internationally. Its solutions for brands and agencies include geo-fencing that targets consumers by zip code; geo-fencing behavi ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2019/11/12 23:46
End of Day Share Price2019/11/04 00:00
Earnings2019/06/30
Annual Earnings2018/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.