TSXV:FRKL

Stock Analysis Report

Executive Summary

Freckle Ltd., together with its subsidiaries, provides media measurement and identity solutions in the United States and internationally.


Snowflake Analysis

Mediocre balance sheet and overvalued.

Share Price & News

How has Freckle's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: FRKL has not had significant price volatility in the past 3 months.


Market Performance


7 Day Return

0%

FRKL

-3.1%

CA Interactive Media and Services

1.1%

CA Market


1 Year Return

n/a

FRKL

-43.6%

CA Interactive Media and Services

-22.9%

CA Market

Return vs Industry: Insufficient data to determine how FRKL performed against the Canadian Interactive Media and Services industry.

Return vs Market: Insufficient data to determine how FRKL performed against the Canadian Market.


Shareholder returns

FRKLIndustryMarket
7 Day0%-3.1%1.1%
30 Day-28.6%-16.7%-17.3%
90 Day-54.5%-30.6%-23.4%
1 Yearn/a-43.0%-43.6%-20.4%-22.9%
3 Yearn/a-81.5%-82.1%-12.7%-20.8%
5 Yearn/a-69.3%-72.4%0.1%-14.9%

Price Volatility Vs. Market

How volatile is Freckle's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Freckle undervalued compared to its fair value and its price relative to the market?

2.13x

Price to Book (PB) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate FRKL's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate FRKL's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: FRKL is unprofitable, so we can't compare its PE Ratio to the Interactive Media and Services industry average.

PE vs Market: FRKL is unprofitable, so we can't compare its PE Ratio to the Canadian market.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate FRKL's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: FRKL is good value based on its PB Ratio (2.1x) compared to the CA Interactive Media and Services industry average (2.3x).


Next Steps

Future Growth

How is Freckle forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

110.0%

Forecasted Media industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Freckle has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has Freckle performed over the past 5 years?

-66.7%

Last years earnings growth


Earnings and Revenue History

Quality Earnings: FRKL is currently unprofitable.

Growing Profit Margin: FRKL is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: Insufficient data to determine if FRKL's year-on-year earnings growth rate was positive over the past 5 years.

Accelerating Growth: Unable to compare FRKL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: FRKL is unprofitable, making it difficult to compare its past year earnings growth to the Interactive Media and Services industry (5.5%).


Return on Equity

High ROE: FRKL has a negative Return on Equity (-356.69%), as it is currently unprofitable.


Next Steps

Financial Health

How is Freckle's financial position?


Financial Position Analysis

Short Term Liabilities: FRKL's short term assets (CA$3.8M) exceed its short term liabilities (CA$1.3M).

Long Term Liabilities: FRKL's short term assets (CA$3.8M) exceed its long term liabilities (CA$37.6K).


Debt to Equity History and Analysis

Debt Level: FRKL's debt to equity ratio (1.7%) is considered satisfactory.

Reducing Debt: Insufficient data to determine if FRKL's debt to equity ratio has reduced over the past 5 years.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: FRKL has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: FRKL has less than a year of cash runway if free cash flow continues to reduce at historical rates of -31.8% each year


Next Steps

Dividend

What is Freckle's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate FRKL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate FRKL's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if FRKL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if FRKL's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of FRKL's dividend in 3 years as they are not forecast to pay a notable one for the Canadian market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

1.8yrs

Average management tenure


CEO

Neil Sweeney (43yo)

5.5s

Tenure

CA$93,745

Compensation

Mr. Neil Sweeney, MBA, has been Founder, Chairman, President and Chief Executive Officer of Freckle Ltd. since October 03, 2014. He is global data company specializing in media measurement and identity. Mr ...


CEO Compensation Analysis

Compensation vs Market: Neil's total compensation ($USD66.27K) is below average for companies of similar size in the Canadian market ($USD158.50K).

Compensation vs Earnings: Insufficient data to compare Neil's compensation with company performance.


Leadership Team

NamePositionTenureCompensationOwnership
Neil Sweeney
Founder5.5yrsCA$93.75k20.9% CA$1.1m
Brad Marks
Senior Vice President of Product2.25yrsCA$196.28k0.0011% CA$62.3
Anthony Tsigourakos
Chief Revenue Officer1.25yrsCA$379.61kno data
Laura Jordan
Vice Presidentno datano data0.0023% CA$125.0
Andrew Elinesky
Chief Financial Officer0.50yrno data0.11% CA$6.0k
Marla Baum
Head of Peopleno datano data0.0058% CA$312.3
Kevin McElroy
Senior Vice President of Global Partnershipsno datano datano data

1.8yrs

Average Tenure

42.5yo

Average Age

Experienced Management: FRKL's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.


Board Members

NamePositionTenureCompensationOwnership
Neil Sweeney
Founder5.5yrsCA$93.75k20.9% CA$1.1m
Michael Atkinson
Independent Director1.25yrsno data0.60% CA$32.4k
Kevin Shea
Independent Director1.25yrsno data0.046% CA$2.5k
Jason Maguire
Director0.17yrno data1.73% CA$93.8k
Robert Fernicola
Independent Director1.25yrsno data0.29% CA$15.9k

1.3yrs

Average Tenure

44.5yo

Average Age

Experienced Board: FRKL's board of directors are not considered experienced ( 1.3 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: FRKL only recently listed within the past 12 months, with total shares outstanding growing by 72.2% in the past year..


Top Shareholders

Company Information

Freckle Ltd.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Freckle Ltd.
  • Ticker: FRKL
  • Exchange: TSXV
  • Founded:
  • Industry: Interactive Media and Services
  • Sector: Media
  • Market Cap: CA$5.413m
  • Shares outstanding: 216.52m
  • Website: https://freckleiot.com

Number of Employees


Location

  • Freckle Ltd.
  • 409 King Street West
  • Suite 400
  • Toronto
  • Ontario
  • M5V 1K1
  • Canada

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
FRKLTSXV (TSX Venture Exchange)YesCommon SharesCACADJun 2019
KNOL.FOTCPK (Pink Sheets LLC)YesCommon SharesUSUSDJun 2019

Biography

Freckle Ltd., together with its subsidiaries, provides media measurement and identity solutions in the United States and internationally. It offers Freckle, a tool that allows advertisers and brands to measure the effectiveness of the media in driving consumers to the desired location, as well as provides audience data for targeting in platforms. The company also provides Killi, a consumer-facing mobile application, which enables consumers to control their identity by selecting which pieces of personal information they would like to share with brands in exchange for money. In addition, it offers target segment, first-party data, and footfall reporting solutions. Freckle Ltd. is based in Toronto, Canada. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/07 05:38
End of Day Share Price2020/04/06 00:00
Earnings2019/12/31
Annual Earnings2019/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.