# Investors Are Undervaluing MAV Beauty Brands Inc (TSE:MAV) By 37.58%

How far off is MAV Beauty Brands Inc (TSE:MAV) from its intrinsic value? Using the most recent financial data, I am going to take a look at whether the stock is fairly priced by projecting its future cash flows and then discounting them to today’s value. I will use the Discounted Cash Flows (DCF) model. It may sound complicated, but actually it is quite simple! Anyone interested in learning a bit more about intrinsic value should have a read of the Simply Wall St analysis model. Please also note that this article was written in November 2018 so be sure check out the updated calculation by following the link below.

### Is MAV fairly valued?

We are going to use a two-stage DCF model, which, as the name states, takes into account two stages of growth. The first stage is generally a higher growth period which levels off heading towards the terminal value, captured in the second ‘steady growth’ period. To begin with we have to get estimates of the next five years of cash flows. For this I used the consensus of the analysts covering the stock, as you can see below. I then discount this to its value today and sum up the total to get the present value of these cash flows.

#### 5-year cash flow estimate

 2019 2020 2021 2022 2023 Levered FCF (\$, Millions) \$23.22 \$37.15 \$46.60 \$56.85 \$64.92 Source Analyst x5 Analyst x4 Analyst x2 Analyst x2 Est @ 14.2% Present Value Discounted @ 10.99% \$20.92 \$30.16 \$34.08 \$37.46 \$38.55

Present Value of 5-year Cash Flow (PVCF)= US\$161m

We now need to calculate the Terminal Value, which accounts for all the future cash flows after the five years. The Gordon Growth formula is used to calculate Terminal Value at an annual growth rate equal to the 10-year government bond rate of 2.3%. We discount this to today’s value at a cost of equity of 11%.

Terminal Value (TV) = FCF2022 × (1 + g) ÷ (r – g) = US\$65m × (1 + 2.3%) ÷ (11% – 2.3%) = US\$768m

Present Value of Terminal Value (PVTV) = TV / (1 + r)5 = US\$768m ÷ ( 1 + 11%)5 = US\$456m

The total value, or equity value, is then the sum of the present value of the cash flows, which in this case is US\$617m. In the final step we divide the equity value by the number of shares outstanding. If the stock is an depositary receipt (represents a specified number of shares in a foreign corporation) or ADR then we use the equivalent number. This results in an intrinsic value in the company’s reported currency of \$15.15. However, MAV’s primary listing is in Canada, and 1 share of MAV in USD represents 1.312 ( USD/ CAD) share of TSX:MAV, so the intrinsic value per share in CAD is CA\$19.87. Compared to the current share price of CA\$12.4, the stock is quite undervalued at a 38% discount to what it is available for right now.

### Important assumptions

Now the most important inputs to a discounted cash flow are the discount rate, and of course, the actual cash flows. You don’t have to agree with my inputs, I recommend redoing the calculations yourself and playing with them. Because we are looking at MAV Beauty Brands as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighed average cost of capital, WACC) which accounts for debt. In this calculation I’ve used 11%, which is based on a levered beta of 1.129. This is derived from the Bottom-Up Beta method based on comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

### Next Steps:

Although the valuation of a company is important, it shouldn’t be the only metric you look at when researching a company. What is the reason for the share price to differ from the intrinsic value? For MAV, I’ve compiled three essential factors you should further research:

1. Financial Health: Does MAV have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.
2. Future Earnings: How does MAV’s growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.
3. Other High Quality Alternatives: Are there other high quality stocks you could be holding instead of MAV? Explore our interactive list of high quality stocks to get an idea of what else is out there you may be missing!

PS. The Simply Wall St app conducts a discounted cash flow for every stock on the TSE every 6 hours. If you want to find the calculation for other stocks just search here.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.