Stock Analysis Report

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Executive Summary

PuriflOH Limited provides indoor air purification, water sanitation, and medical sterilization products in Australia.

Snowflake Analysis

Excellent balance sheet with weak fundamentals.

Share Price & News

How has PuriflOH's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: PO3's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




AU Water Utilities


AU Market

1 Year Return




AU Water Utilities


AU Market

Return vs Industry: PO3 underperformed the Australian Water Utilities industry which returned 1.1% over the past year.

Return vs Market: PO3 exceeded the Australian Market which returned -10.5% over the past year.

Shareholder returns

7 Day-3.0%2.5%-0.1%
30 Day-26.0%0.6%-1.3%
90 Day7.6%3.5%11.8%
1 Year-6.0%-6.0%4.9%1.9%-8.4%-12.0%
3 Year640.0%640.0%16.9%7.1%17.0%1.5%
5 Year1380.0%1380.0%32.6%15.6%29.6%1.6%

Price Volatility Vs. Market

How volatile is PuriflOH's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is PuriflOH undervalued compared to its fair value and its price relative to the market?


Price to Book (PB) ratio

Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate PO3's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate PO3's fair value to establish if it is undervalued.

Price To Earnings Ratio

PE vs Industry: PO3 is unprofitable, so we can't compare its PE Ratio to the Water Utilities industry average.

PE vs Market: PO3 is unprofitable, so we can't compare its PE Ratio to the Australian market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate PO3's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: PO3 is overvalued based on its PB Ratio (26x) compared to the XX Water Utilities industry average (1.2x).

Next Steps

Future Growth

How is PuriflOH forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Utilities industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as PuriflOH has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has PuriflOH performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: PO3 is currently unprofitable.

Growing Profit Margin: PO3 is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: PO3 is unprofitable, and losses have increased over the past 5 years at a rate of -65% per year.

Accelerating Growth: Unable to compare PO3's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: PO3 is unprofitable, making it difficult to compare its past year earnings growth to the Water Utilities industry (4.7%).

Return on Equity

High ROE: PO3 has a negative Return on Equity (-117.83%), as it is currently unprofitable.

Next Steps

Financial Health

How is PuriflOH's financial position?

Financial Position Analysis

Short Term Liabilities: PO3's short term assets (A$4.5M) exceed its short term liabilities (A$989.4K).

Long Term Liabilities: PO3 has no long term liabilities.

Debt to Equity History and Analysis

Debt Level: PO3 is debt free.

Reducing Debt: PO3 currently has no debt however we can't compare to 5 years ago as we have no data for that period.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: PO3 has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: Insufficient data to determine if PO3 has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.

Next Steps


What is PuriflOH current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate PO3's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate PO3's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if PO3's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PO3's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of PO3's dividend in 3 years as they are not forecast to pay a notable one for the Australian market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


PuriflOH has no CEO, or we have no data on them.

Board Members

Simon Lill
Company Secretary6.83yrsAU$72.00k0.92% A$892.1k
William Parfet
Chairman0.67yrAU$31.47k16.76% A$16.3m
Carl Le Souef
Non-Executive Director0.67yrno datano data
Pravansu Mohanty
Non-Executive Director0.67yrno datano data


Average Tenure

Experienced Board: PO3's board of directors are not considered experienced ( 0.7 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: PO3 insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

PuriflOH Limited's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: PuriflOH Limited
  • Ticker: PO3
  • Exchange: ASX
  • Founded: 2007
  • Industry: Water Utilities
  • Sector: Utilities
  • Market Cap: AU$97.408m
  • Shares outstanding: 31.52m
  • Website:


  • PuriflOH Limited
  • 2-4 Ross Place
  • Level 3
  • South Melbourne
  • Victoria
  • 3205
  • Australia


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
PO3ASX (Australian Securities Exchange)YesOrdinary SharesAUAUDDec 2010
WXVDB (Deutsche Boerse AG)YesOrdinary SharesDEEURDec 2010
PO3CHIA (Chi-X Australia)YesOrdinary SharesAUAUDDec 2010


PuriflOH Limited provides indoor air purification, water sanitation, and medical sterilization products in Australia. Its free radical generator technology produces a range of reactive oxygen species that includes hydroxyl radical, superoxide radical, oxygen radical, and the ozone molecule. The company was formerly known as Water Resources Group Limited and changed its name to PuriflOH Limited in May 2018. The company was founded in 2007 and is based in South Melbourne, Australia. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/07/08 10:34
End of Day Share Price2020/07/08 00:00
Annual Earnings2019/06/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.