ASX:SRY

Stock Analysis Report

Executive Summary

Story-I Limited operates as a reseller and retailer of Apple and IT lifestyle products.


Snowflake Analysis

Excellent balance sheet and fair value.

Share Price & News

How has Story-I's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: SRY's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

20.0%

SRY

13.9%

AU Specialty Retail

5.0%

AU Market


1 Year Return

-40.0%

SRY

-24.5%

AU Specialty Retail

-19.2%

AU Market

Return vs Industry: SRY underperformed the Australian Specialty Retail industry which returned -20.2% over the past year.

Return vs Market: SRY underperformed the Australian Market which returned -18.9% over the past year.


Shareholder returns

SRYIndustryMarket
7 Day20.0%13.9%5.0%
30 Day-25.0%-33.4%-20.3%
90 Day-29.4%-41.9%-25.8%
1 Year-40.0%-40.0%-21.7%-24.5%-15.6%-19.2%
3 Year-69.2%-69.2%-20.9%-31.0%-3.6%-16.8%
5 Year-85.0%-85.0%-0.4%-20.0%6.6%-17.5%

Price Volatility Vs. Market

How volatile is Story-I's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Story-I undervalued compared to its fair value and its price relative to the market?

2.85x

Price to Earnings (PE) ratio


Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate SRY's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate SRY's fair value to establish if it is undervalued.


Price To Earnings Ratio

PE vs Industry: SRY is good value based on its PE Ratio (2.9x) compared to the Specialty Retail industry average (7.5x).

PE vs Market: SRY is good value based on its PE Ratio (2.9x) compared to the Australian market (13.3x).


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate SRY's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: SRY is good value based on its PB Ratio (0.2x) compared to the AU Specialty Retail industry average (1.2x).


Next Steps

Future Growth

How is Story-I forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

26.1%

Forecasted Retail industry annual growth in earnings


In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Story-I has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.


Next Steps

Past Performance

How has Story-I performed over the past 5 years?

1.3%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: SRY has high quality earnings.

Growing Profit Margin: SRY's current net profit margins (2.7%) are lower than last year (4.4%).


Past Earnings Growth Analysis

Earnings Trend: SRY's earnings have grown by 1.3% per year over the past 5 years.

Accelerating Growth: SRY's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: SRY had negative earnings growth (-22.6%) over the past year, making it difficult to compare to the Specialty Retail industry average (-2.2%).


Return on Equity

High ROE: SRY's Return on Equity (7%) is considered low.


Next Steps

Financial Health

How is Story-I's financial position?


Financial Position Analysis

Short Term Liabilities: SRY's short term assets (A$27.9M) exceed its short term liabilities (A$19.0M).

Long Term Liabilities: SRY's short term assets (A$27.9M) exceed its long term liabilities (A$785.2K).


Debt to Equity History and Analysis

Debt Level: SRY's debt to equity ratio (14.8%) is considered satisfactory.

Reducing Debt: SRY's debt to equity ratio has reduced from 23.8% to 14.8% over the past 5 years.

Debt Coverage: SRY's debt is well covered by operating cash flow (128.1%).

Interest Coverage: SRY's interest payments on its debt are not well covered by EBIT (1.8x coverage).


Balance Sheet

Inventory Level: SRY has a high level of physical assets or inventory.

Debt Coverage by Assets: SRY's debt is covered by short term assets (assets are 9.8x debt).


Next Steps

Dividend

What is Story-I's current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate SRY's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate SRY's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if SRY's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if SRY's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of SRY's dividend in 3 years as they are not forecast to pay a notable one for the Australian market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

5.3yrs

Average board tenure


CEO

Damien Kwok

3.42s

Tenure

Mr. Damien Kwok has been the Chief Executive Officer at Story-I Limited since November 01, 2016. Mr. Kwok has over 28 years of experience in the consumer electronic products industry in Indonesia, specific ...


Board Members

NamePositionTenureCompensationOwnership
Hai Chan
Executive Director5.25yrsAU$120.00k6.8% A$301.9k
Michael Pixley
Non-Executive Directorno dataAU$36.00k0.0054% A$240.1
Djohan Widodo
Chairman of the Board5.25yrsno datano data
Han Lee
Non-Executive Director2.58yrsAU$36.00k4.87% A$216.0k

5.3yrs

Average Tenure

Experienced Board: SRY's board of directors are considered experienced (5.3 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 5.2%.


Top Shareholders

Company Information

Story-I Limited's company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Story-I Limited
  • Ticker: SRY
  • Exchange: ASX
  • Founded: 2013
  • Industry: Computer and Electronics Retail
  • Sector: Retail
  • Market Cap: AU$4.439m
  • Shares outstanding: 369.92m
  • Website: https://www.story-i.com

Number of Employees


Location

  • Story-I Limited
  • 437 Roberts Road
  • Suite 1, GF
  • Subiaco
  • Western Australia
  • 6008
  • Australia

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
SRYASX (Australian Securities Exchange)YesOrdinary SharesAUAUDFeb 2015
SRYCHIA (Chi-X Australia)YesOrdinary SharesAUAUDFeb 2015

Biography

Story-I Limited operates as a reseller and retailer of Apple and IT lifestyle products. The company operates through 28 stores in 10 cities of Indonesia and Vietnam. Story-I Limited was incorporated in 2013 and is based in Subiaco, Australia. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/04 11:02
End of Day Share Price2020/04/03 00:00
Earnings2019/12/31
Annual Earnings2019/06/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.