Story-I Limited operates as a reseller and retailer of Apple and IT lifestyle products.
Excellent balance sheet and fair value.
Share Price & News
How has Story-I's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: SRY's share price has been volatile over the past 3 months.
7 Day Return
AU Specialty Retail
1 Year Return
AU Specialty Retail
Return vs Industry: SRY underperformed the Australian Specialty Retail industry which returned -20.8% over the past year.
Return vs Market: SRY underperformed the Australian Market which returned -16.5% over the past year.
Price Volatility Vs. Market
How volatile is Story-I's share price compared to the market and industry in the last 5 years?
Simply Wall St News
1 week ago | Simply Wall StWhat Is Story-I's (ASX:SRY) P/E Ratio After Its Share Price Tanked?
2 weeks ago | Simply Wall StStory-I (ASX:SRY) Takes On Some Risk With Its Use Of Debt
1 month ago | Simply Wall StA Rising Share Price Has Us Looking Closely At Story-I Limited's (ASX:SRY) P/E Ratio
Is Story-I undervalued compared to its fair value and its price relative to the market?
Price to Earnings (PE) ratio
Share Price vs. Fair Value
Below Fair Value: Insufficient data to calculate SRY's fair value to establish if it is undervalued.
Significantly Below Fair Value: Insufficient data to calculate SRY's fair value to establish if it is undervalued.
Price To Earnings Ratio
PE vs Industry: SRY is good value based on its PE Ratio (2.9x) compared to the Specialty Retail industry average (7.4x).
PE vs Market: SRY is good value based on its PE Ratio (2.9x) compared to the Australian market (13.4x).
Price to Earnings Growth Ratio
PEG Ratio: Insufficient data to calculate SRY's PEG Ratio to determine if it is good value.
Price to Book Ratio
PB vs Industry: SRY is good value based on its PB Ratio (0.2x) compared to the AU Specialty Retail industry average (1.2x).
How is Story-I forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?
Forecasted Retail industry annual growth in earnings
In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Story-I has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.
This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.
- Examine whether Story-I is trading at an attractive price based on how much it is expected to earn in the future, and relative to its industry peers and the wider market.
- Story-I competitive advantages and company strategy can generally be found in its financial reports archived here.
- Explore growth companies in the Retail industry.
How has Story-I performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: SRY has high quality earnings.
Growing Profit Margin: SRY's current net profit margins (2.7%) are lower than last year (4.4%).
Past Earnings Growth Analysis
Earnings Trend: SRY's earnings have grown by 1.3% per year over the past 5 years.
Accelerating Growth: SRY's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.
Earnings vs Industry: SRY had negative earnings growth (-22.6%) over the past year, making it difficult to compare to the Specialty Retail industry average (-2.2%).
Return on Equity
High ROE: SRY's Return on Equity (7%) is considered low.
How is Story-I's financial position?
Financial Position Analysis
Short Term Liabilities: SRY's short term assets (A$27.9M) exceed its short term liabilities (A$19.0M).
Long Term Liabilities: SRY's short term assets (A$27.9M) exceed its long term liabilities (A$785.2K).
Debt to Equity History and Analysis
Debt Level: SRY's debt to equity ratio (14.8%) is considered satisfactory.
Reducing Debt: SRY's debt to equity ratio has reduced from 23.8% to 14.8% over the past 5 years.
Debt Coverage: SRY's debt is well covered by operating cash flow (128.1%).
Interest Coverage: SRY's interest payments on its debt are not well covered by EBIT (1.8x coverage).
What is Story-I's current dividend yield, its reliability and sustainability?
Dividend Yield vs Market
Notable Dividend: Unable to evaluate SRY's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.
High Dividend: Unable to evaluate SRY's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if SRY's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if SRY's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of SRY's dividend in 3 years as they are not forecast to pay a notable one for the Australian market.
How experienced are the management team and are they aligned to shareholders interests?
Average board tenure
Mr. Damien Kwok has been the Chief Executive Officer at Story-I Limited since November 01, 2016. Mr. Kwok has over 28 years of experience in the consumer electronic products industry in Indonesia, specific ...
|Executive Director||5.25yrs||AU$120.00k||6.8% A$301.9k|
|Non-Executive Director||no data||AU$36.00k||0.0054% A$240.1|
|Chairman of the Board||5.25yrs||no data||no data|
|Non-Executive Director||2.58yrs||AU$36.00k||4.87% A$216.0k|
Experienced Board: SRY's board of directors are considered experienced (5.3 years average tenure).
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 5.2%.
Story-I Limited's company bio, employee growth, exchange listings and data sources
- Name: Story-I Limited
- Ticker: SRY
- Exchange: ASX
- Founded: 2013
- Industry: Computer and Electronics Retail
- Sector: Retail
- Market Cap: AU$4.439m
- Shares outstanding: 369.92m
- Website: https://www.story-i.com
Number of Employees
- Story-I Limited
- 437 Roberts Road
- Suite 1, GF
- Western Australia
|Ticker||Exchange||Primary Security||Security Type||Country||Currency||Listed on|
|SRY||ASX (Australian Securities Exchange)||Yes||Ordinary Shares||AU||AUD||Feb 2015|
|SRY||CHIA (Chi-X Australia)||Yes||Ordinary Shares||AU||AUD||Feb 2015|
Story-I Limited operates as a reseller and retailer of Apple and IT lifestyle products. The company operates through 28 stores in 10 cities of Indonesia and Vietnam. Story-I Limited was incorporated in 2013 and is based in Subiaco, Australia.
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2020/04/08 10:47|
|End of Day Share Price||2020/04/07 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.