SXL Stock Overview
Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation of audio content for distribution on broadcast and digital networks.
Southern Cross Media Group Competitors
Price History & Performance
|Historical stock prices|
|Current Share Price||AU$0.92|
|52 Week High||AU$2.39|
|52 Week Low||AU$0.88|
|1 Month Change||-8.00%|
|3 Month Change||-8.91%|
|1 Year Change||-57.60%|
|3 Year Change||-92.00%|
|5 Year Change||-91.89%|
|Change since IPO||-98.09%|
Recent News & Updates
|SXL||AU Media||AU Market|
Return vs Industry: SXL underperformed the Australian Media industry which returned -23.1% over the past year.
Return vs Market: SXL underperformed the Australian Market which returned -9.7% over the past year.
|SXL Average Weekly Movement||5.2%|
|Media Industry Average Movement||7.5%|
|Market Average Movement||9.4%|
|10% most volatile stocks in AU Market||16.5%|
|10% least volatile stocks in AU Market||4.2%|
Stable Share Price: SXL is less volatile than 75% of Australian stocks over the past 3 months, typically moving +/- 5% a week.
Volatility Over Time: SXL's weekly volatility (5%) has been stable over the past year.
About the Company
Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation of audio content for distribution on broadcast and digital networks. It operates in two segments, Audio and Television. The company owns 99 radio stations in FM, AM, and DAB+ radio, as well as 34 regional radio stations; broadcasts 93 free to air TV signals in regional Australia; operates LiSTNR, an audio destination for consumers housing radio, podcasts, music, and news; and offers sales representation for open audio platform SoundCloud and Sonos Radio.
Southern Cross Media Group Fundamentals Summary
|SXL fundamental statistics|
Is SXL overvalued?See Fair Value and valuation analysis
Earnings & Revenue
|SXL income statement (TTM)|
|Cost of Revenue||AU$350.40m|
Last Reported Earnings
Jun 30, 2022
Next Earnings Date
|Earnings per share (EPS)||-0.61|
|Net Profit Margin||-29.58%|
How did SXL perform over the long term?See historical performance and comparison
10.3%Current Dividend Yield
Is SXL undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score 5/6
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Below Fair Value
Significantly Below Fair Value
Key Valuation Metric
Which metric is best to use when looking at relative valuation for SXL?
Other financial metrics that can be useful for relative valuation.
|What is SXL's n/a Ratio?|
Price to Sales Ratio vs Peers
How does SXL's PS Ratio compare to its peers?
|SXL PS Ratio vs Peers|
|Company||PS||Estimated Growth||Market Cap|
SWM Seven West Media
SEG Sports Entertainment Group
NEC Nine Entertainment Holdings
SXL Southern Cross Media Group
Price-To-Sales vs Peers: SXL is good value based on its Price-To-Sales Ratio (0.4x) compared to the peer average (0.9x).
Price to Earnings Ratio vs Industry
How does SXL's PE Ratio compare vs other companies in the Oceanian Media Industry?
Price-To-Sales vs Industry: SXL is good value based on its Price-To-Sales Ratio (0.4x) compared to the Global Media industry average (1.1x)
Price to Sales Ratio vs Fair Ratio
What is SXL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
|Current PS Ratio||0.4x|
|Fair PS Ratio||1.4x|
Price-To-Sales vs Fair Ratio: SXL is good value based on its Price-To-Sales Ratio (0.4x) compared to the estimated Fair Price-To-Sales Ratio (1.4x).
Share Price vs Fair Value
What is the Fair Price of SXL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: SXL (A$0.92) is trading below our estimate of fair value (A$3.97)
Significantly Below Fair Value: SXL is trading below fair value by more than 20%.
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.
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How is Southern Cross Media Group forecast to perform in the next 1 to 3 years based on estimates from 7 analysts?
Future Growth Score3/6
Future Growth Score 3/6
Earnings vs Savings Rate
Earnings vs Market
High Growth Earnings
Revenue vs Market
High Growth Revenue
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: SXL is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (1.8%).
Earnings vs Market: SXL is forecast to become profitable over the next 3 years, which is considered above average market growth.
High Growth Earnings: SXL is expected to become profitable in the next 3 years.
Revenue vs Market: SXL's revenue (1.1% per year) is forecast to grow slower than the Australian market (3.6% per year).
High Growth Revenue: SXL's revenue (1.1% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: SXL's Return on Equity is forecast to be low in 3 years time (6.6%).
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How has Southern Cross Media Group performed over the past 5 years?
Past Performance Score0/6
Past Performance Score 0/6
Growing Profit Margin
Earnings vs Industry
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: SXL is currently unprofitable.
Growing Profit Margin: SXL is currently unprofitable.
Past Earnings Growth Analysis
Earnings Trend: SXL is unprofitable, and losses have increased over the past 5 years at a rate of 17.7% per year.
Accelerating Growth: Unable to compare SXL's earnings growth over the past year to its 5-year average as it is currently unprofitable
Earnings vs Industry: SXL is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (16.2%).
Return on Equity
High ROE: SXL has a negative Return on Equity (-33.39%), as it is currently unprofitable.
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How is Southern Cross Media Group's financial position?
Financial Health Score5/6
Financial Health Score 5/6
Short Term Liabilities
Long Term Liabilities
Stable Cash Runway
Forecast Cash Runway
Financial Position Analysis
Short Term Liabilities: SXL's short term assets (A$153.8M) exceed its short term liabilities (A$82.8M).
Long Term Liabilities: SXL's short term assets (A$153.8M) do not cover its long term liabilities (A$528.1M).
Debt to Equity History and Analysis
Debt Level: SXL's net debt to equity ratio (16.7%) is considered satisfactory.
Reducing Debt: SXL's debt to equity ratio has reduced from 57% to 27.6% over the past 5 years.
Cash Runway Analysis
For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.
Stable Cash Runway: Whilst unprofitable SXL has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.
Forecast Cash Runway: SXL is unprofitable but has sufficient cash runway for more than 3 years, even with free cash flow being positive and shrinking by 18% per year.
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What is Southern Cross Media Group current dividend yield, its reliability and sustainability?
Dividend Score 2/6
Cash Flow Coverage
Current Dividend Yield
Dividend Yield vs Market
|Southern Cross Media Group Dividend Yield vs Market|
|Company (Southern Cross Media Group)||10.3%|
|Market Bottom 25% (AU)||2.8%|
|Market Top 25% (AU)||7.2%|
|Industry Average (Media)||6.7%|
|Analyst forecast in 3 Years (Southern Cross Media Group)||10.6%|
Notable Dividend: SXL's dividend (10.33%) is higher than the bottom 25% of dividend payers in the Australian market (2.77%).
High Dividend: SXL's dividend (10.33%) is in the top 25% of dividend payers in the Australian market (7.18%)
Stability and Growth of Payments
Stable Dividend: SXL's dividend payments have been volatile in the past 10 years.
Growing Dividend: SXL's dividend payments have fallen over the past 10 years.
Earnings Payout to Shareholders
Earnings Coverage: SXL is paying a dividend but the company is unprofitable.
Cash Payout to Shareholders
Cash Flow Coverage: With its high cash payout ratio (99.3%), SXL's dividend payments are not well covered by cash flows.
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How experienced are the management team and are they aligned to shareholders interests?
Average management tenure
Grant Blackley (56 yo)
Mr. Grant Blackley has been the Chief Executive Officer, Managing Director and Executive Director of Southern Cross Austereo Pty Limited since June 29, 2015. Mr. Blackley has been the Chief Executive Offic...
CEO Compensation Analysis
|Grant Blackley's Compensation vs Southern Cross Media Group Earnings|
|Date||Total Comp.||Salary||Company Earnings|
|Jun 30 2022||AU$2m||AU$1m|
|Mar 31 2022||n/a||n/a|
|Dec 31 2021||n/a||n/a|
|Sep 30 2021||n/a||n/a|
|Jun 30 2021||AU$2m||AU$1m|
|Mar 31 2021||n/a||n/a|
|Dec 31 2020||n/a||n/a|
|Sep 30 2020||n/a||n/a|
|Jun 30 2020||AU$789k||AU$1m|
|Mar 31 2020||n/a||n/a|
|Dec 31 2019||n/a||n/a|
|Sep 30 2019||n/a||n/a|
|Jun 30 2019||AU$2m||AU$1m|
|Mar 31 2019||n/a||n/a|
|Dec 31 2018||n/a||n/a|
|Sep 30 2018||n/a||n/a|
|Jun 30 2018||AU$2m||AU$1m|
|Mar 31 2018||n/a||n/a|
|Dec 31 2017||n/a||n/a|
|Sep 30 2017||n/a||n/a|
|Jun 30 2017||AU$2m||AU$1m|
|Mar 31 2017||n/a||n/a|
|Dec 31 2016||n/a||n/a|
|Sep 30 2016||n/a||n/a|
|Jun 30 2016||AU$2m||AU$1m|
Compensation vs Market: Grant's total compensation ($USD1.10M) is above average for companies of similar size in the Australian market ($USD625.70K).
Compensation vs Earnings: Grant's compensation has increased whilst the company is unprofitable.
Experienced Management: SXL's management team is seasoned and experienced (6.5 years average tenure).
Experienced Board: SXL's board of directors are considered experienced (7.4 years average tenure).
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
|15 Jun 22||BuyAU$3,654,914||Ubique Asset Management Pty Ltd||Company||3,548,805||AU$1.03|
|29 Apr 22||BuyAU$2,631,281||Ubique Asset Management Pty Ltd||Company||1,479,599||AU$1.78|
|12 Apr 22||BuyAU$347,888||Host-Plus Pty. Limited||Company||219,712||AU$1.58|
|12 Apr 22||SellAU$374,055||Host-Plus Pty. Limited||Company||210,267||AU$1.78|
|14 Feb 22||BuyAU$7,688,974||The Retail Employees Superannuation Trust||Company||3,563,676||AU$2.49|
|24 Jan 22||SellAU$31,241||Colonial First State Investments Limited||Company||17,067||AU$1.83|
|20 Dec 21||BuyAU$10,025||Heith MacKay-Cruise||Individual||4,975||AU$2.02|
|13 Dec 21||SellAU$1,554,187||Colonial First State Investments Limited||Company||769,653||AU$2.03|
|10 Dec 21||BuyAU$845,969||Colonial First State Investments Limited||Company||419,295||AU$2.02|
|09 Dec 21||BuyAU$868,848||Colonial First State Investments Limited||Company||432,644||AU$2.01|
|06 Dec 21||SellAU$1,085,869||Colonial First State Investments Limited||Company||527,101||AU$2.10|
|24 Nov 21||BuyAU$45,254||Carole Campbell||Individual||21,000||AU$2.15|
|23 Nov 21||SellAU$482,749||The Retail Employees Superannuation Trust||Company||232,091||AU$2.08|
|12 Nov 21||BuyAU$29,891||Heith MacKay-Cruise||Individual||13,215||AU$2.26|
|03 Nov 21||SellAU$11,252,168||Investors Mutual Limited||Company||14,822,579||AU$0.76|
|01 Nov 21||BuyAU$1,812,222||Colonial First State Investments Limited||Company||910,658||AU$2.36|
|Owner Type||Number of Shares||Ownership Percentage|
Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.
|Ownership||Name||Shares||Current Value||Change %||Portfolio %|
Southern Cross Media Group Limited's employee growth, exchange listings and data sources
- Name: Southern Cross Media Group Limited
- Ticker: SXL
- Exchange: ASX
- Founded: 2005
- Industry: Broadcasting
- Sector: Media
- Implied Market Cap: AU$233.707m
- Shares outstanding: 254.03m
- Website: https://www.southerncrossaustereo.com.au
Number of Employees
- Southern Cross Media Group Limited
- 101 Moray Street
- Level 2
|Ticker||Exchange||Primary Security||Security Type||Country||Currency||Listed on|
|6MM||DB (Deutsche Boerse AG)||Yes||Ordinary Shares||DE||EUR||Nov 2006|
|SXL||ASX (Australian Securities Exchange)||Yes||Ordinary Shares||AU||AUD||Nov 2006|
|SXL||CHIA (Chi-X Australia)||Yes||Ordinary Shares||AU||AUD||Nov 2006|
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2022/09/30 00:00|
|End of Day Share Price||2022/09/30 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.