ASX:PRT

Stock Analysis Report

Prime Media Group

Executive Summary

Prime Media Group Limited provides commercial television broadcasting services in Australia.


Snowflake Analysis

Flawless balance sheet and fair value.


Similar Companies

Share Price & News

How has Prime Media Group's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: PRT's share price has been volatile over the past 3 months.


Market Performance


7 Day Return

11.1%

PRT

7.0%

AU Media

5.1%

AU Market


1 Year Return

-63.0%

PRT

-47.1%

AU Media

-19.1%

AU Market

Return vs Industry: PRT underperformed the Australian Media industry which returned -46.7% over the past year.

Return vs Market: PRT underperformed the Australian Market which returned -19.2% over the past year.


Shareholder returns

PRTIndustryMarket
7 Day11.1%7.0%5.1%
30 Day-23.1%-34.2%-18.7%
90 Day-42.9%-47.8%-25.7%
1 Year-63.0%-63.0%-42.9%-47.1%-15.4%-19.1%
3 Year-65.4%-66.7%-40.2%-51.3%-3.3%-16.6%
5 Year-85.4%-88.6%-46.1%-62.3%6.9%-17.3%

Price Volatility Vs. Market

How volatile is Prime Media Group's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Prime Media Group undervalued compared to its fair value and its price relative to the market?

>50%

Undervalued compared to fair value


Share Price vs. Fair Value

Below Fair Value: PRT (A$0.1) is trading below our estimate of fair value (A$0.94)

Significantly Below Fair Value: PRT is trading below fair value by more than 20%.


Price To Earnings Ratio

PE vs Industry: PRT is poor value based on its PE Ratio (22.8x) compared to the Media industry average (15.2x).

PE vs Market: PRT is poor value based on its PE Ratio (22.8x) compared to the Australian market (13x).


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate PRT's PEG Ratio to determine if it is good value.


Price to Book Ratio

PB vs Industry: PRT is good value based on its PB Ratio (0.6x) compared to the AU Media industry average (1x).


Next Steps

Future Growth

How is Prime Media Group forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

7.3%

Forecasted annual revenue growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if PRT's forecast earnings growth is above the savings rate (1.1%).

Earnings vs Market: Insufficient data to determine if PRT's earnings are forecast to grow faster than the Australian market

High Growth Earnings: Insufficient data to determine if earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: PRT's revenue (7.3% per year) is forecast to grow faster than the Australian market (4.1% per year).

High Growth Revenue: PRT's revenue (7.3% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if PRT's Return on Equity is forecast to be high in 3 years time


Next Steps

Past Performance

How has Prime Media Group performed over the past 5 years?

-4.7%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: PRT has a large one-off loss of A$14.0M impacting its December 31 2019 financial results.

Growing Profit Margin: PRT's current net profit margins (0.9%) are lower than last year (3.3%).


Past Earnings Growth Analysis

Earnings Trend: PRT's earnings have declined by -4.7% per year over the past 5 years.

Accelerating Growth: PRT's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: PRT had negative earnings growth (-75%) over the past year, making it difficult to compare to the Media industry average (-37.7%).


Return on Equity

High ROE: PRT's Return on Equity (2.7%) is considered low.


Next Steps

Financial Health

How is Prime Media Group's financial position?


Financial Position Analysis

Short Term Liabilities: PRT's short term assets (A$53.1M) exceed its short term liabilities (A$16.3M).

Long Term Liabilities: PRT's short term assets (A$53.1M) exceed its long term liabilities (A$12.2M).


Debt to Equity History and Analysis

Debt Level: PRT's debt to equity ratio (13.3%) is considered satisfactory.

Reducing Debt: PRT's debt to equity ratio has reduced from 58.9% to 13.3% over the past 5 years.

Debt Coverage: PRT's debt is well covered by operating cash flow (355.9%).

Interest Coverage: PRT's interest payments on its debt are well covered by EBIT (21.6x coverage).


Balance Sheet

Inventory Level: PRT has a high level of physical assets or inventory.

Debt Coverage by Assets: PRT's debt is covered by short term assets (assets are 6.7x debt).


Next Steps

Dividend

What is Prime Media Group's current dividend yield, its reliability and sustainability?

6.67%

Forecast Dividend Yield


Dividend Yield vs Market

Notable Dividend: Unable to evaluate PRT's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate PRT's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if PRT's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PRT's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: PRT is not paying a notable dividend for the Australian market.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of PRT's dividend in 3 years as they are not forecast to pay a notable one for the Australian market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

7.4yrs

Average board tenure


CEO

Ian Audsley (58yo)

9.83s

Tenure

AU$1,523,141

Compensation

Mr. Ian Craig Audsley has been the Chief Executive Officer of Prime Media Group Limited since June 16, 2010. Mr. Audsley served as Chief Executive of TV3 Network Limited and C4 until June 1, 2010. He serve ...


CEO Compensation Analysis

Compensation vs Market: Ian's total compensation ($USD915.29K) is above average for companies of similar size in the Australian market ($USD238.58K).

Compensation vs Earnings: Ian's compensation has been consistent with company performance over the past year.


Board Members

NamePositionTenureCompensationOwnership
Ian Audsley
CEO & Executive Director9.83yrsAU$1.52m0.27% A$97.4k
Ian Neal
Independent Non-Executive Director11.83yrsAU$95.00kno data
Peter Macourt
Interim Independent Chairman0.33yrAU$95.00kno data
Catherine O'Connor
Independent Non-Executive Director5yrsAU$95.00k0.020% A$7.5k

7.4yrs

Average Tenure

Experienced Board: PRT's board of directors are considered experienced (7.4 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 2.5%.


Top Shareholders

Company Information

Prime Media Group Limited's company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Prime Media Group Limited
  • Ticker: PRT
  • Exchange: ASX
  • Founded:
  • Industry: Broadcasting
  • Sector: Media
  • Market Cap: AU$36.633m
  • Shares outstanding: 366.33m
  • Website: https://www.primemedia.com.au

Location

  • Prime Media Group Limited
  • 363 Antill Street
  • Watson
  • Australian Capital Territory
  • 2602
  • Australia

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
PRTASX (Australian Securities Exchange)YesOrdinary SharesAUAUDJan 1992
PRTCHIA (Chi-X Australia)YesOrdinary SharesAUAUDJan 1992
P7DDB (Deutsche Boerse AG)YesOrdinary SharesDEEURJan 1992

Biography

Prime Media Group Limited provides commercial television broadcasting services in Australia. It offers free-to-air television broadcasting services under the PRIME7 and GWN7 brands in regional New South Wales, the Australian Capital Territory, regional Victoria, the Gold Coast area of Southern Queensland, and regional Western Australia. The company is based in Watson, Australia. 


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/05 11:05
End of Day Share Price2020/04/03 00:00
Earnings2019/12/31
Annual Earnings2019/06/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.