ASX:PRT

Stock Analysis Report

Prime Media Group

Executive Summary

Prime Media Group Limited provides commercial television broadcasting services in Australia.

Snowflake

Fundamentals

Very undervalued with flawless balance sheet.


Similar Companies

Share Price & News

How has Prime Media Group's share price performed over time and what events caused price changes?


Latest Share Price and Events


Market Performance


7 Day Return

0%

PRT

-3.4%

AU Media

0.4%

AU Market


1 Year Return

-19.1%

PRT

-19.1%

AU Media

9.8%

AU Market

Return vs Industry: PRT matched the Australian Media industry which returned -19.1% over the past year.

Return vs Market: PRT underperformed the Australian Market which returned 9.8% over the past year.


Shareholder returns

PRTIndustryMarket
7 Day0%-3.4%0.4%
30 Day15.2%-6.4%-1.3%
90 Day-19.1%-13.0%-0.5%
1 Year-19.1%-19.1%-15.2%-19.1%16.1%9.8%
3 Year-24.0%-30.9%6.0%-15.8%36.1%17.9%
5 Year-70.0%-77.6%-8.9%-36.8%49.4%15.7%

Price Volatility Vs. Market

How volatile is Prime Media Group's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Prime Media Group undervalued compared to its fair value and its price relative to the market?

>50%

Undervalued compared to fair value


Share Price vs. Fair Value

Below Fair Value: PRT (A$0.19) is trading below our estimate of fair value (A$0.4)

Significantly Below Fair Value: PRT is trading below fair value by more than 20%.


Price To Earnings Ratio

PE vs Industry: PRT is good value based on its PE Ratio (9.5x) compared to the Media industry average (16.5x).

PE vs Market: PRT is good value based on its PE Ratio (9.5x) compared to the Australian market (18.2x).


Price to Earnings Growth Ratio

PEG Ratio: PRT is good value based on its PEG Ratio (0.7x)


Price to Book Ratio

PB vs Industry: PRT is good value based on its PB Ratio (1.3x) compared to the AU Media industry average (1.3x).


Next Steps

Future Growth

How is Prime Media Group forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?

14.2%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: PRT's forecast earnings growth (14.2% per year) is above the savings rate (2.3%).

Earnings vs Market: PRT's earnings (14.2% per year) are forecast to grow faster than the Australian market (10.3% per year).

High Growth Earnings: PRT's earnings are forecast to grow, but not significantly.

Revenue vs Market: PRT's revenue (0.5% per year) is forecast to grow slower than the Australian market (3.6% per year).

High Growth Revenue: PRT's revenue (0.5% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: PRT's Return on Equity is forecast to be low in 3 years time (14.5%).


Next Steps

Past Performance

How has Prime Media Group performed over the past 5 years?

-18.7%

Historical annual earnings growth


Earnings and Revenue History


Past Earnings Growth Analysis

Earnings Trend: PRT's earnings have declined by -18.7% per year over the past 5 years.

Accelerating Growth: PRT has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: PRT has become profitable in the last year, making it difficult to compare its past year earnings growth to the Media industry (-13.9%).


Return on Equity

High ROE: PRT's Return on Equity (13.4%) is considered low.


Return on Assets

ROA vs Industry: PRT has a higher Return on Assets than the Media industry average last year.


Return on Capital Employed

ROCE Improving: PRT has improved its Return on Capital Employed over the past 3 years.


Next Steps

Financial Health

How is Prime Media Group's financial position?


Financial Position Analysis

Short Term Liabilities: PRT's short term assets (A$53.7M) exceeds its short term liabilities (A$15.4M)

Long Term Liabilities: PRT's short term assets (53.7M) exceeds its long term liabilities (16.6M)


Debt to Equity History and Analysis

Debt Level: PRT's debt to equity ratio (29.2%) is considered satisfactory

Reducing Debt: PRT's debt to equity ratio has reduced from 73% to 29.2% over the past 5 years.

Debt Coverage: PRT's debt is well covered by operating cash flow (140.4%).

Interest Coverage: PRT's interest payments on its debt are well covered by EBIT (22.6x coverage).


Balance Sheet

Inventory Level: PRT has a high level of physical assets or inventory.

Debt Coverage by Assets: PRT's debt is covered by short term assets (assets are 3.357250x debt).


Next Steps

Dividend

What is Prime Media Group's current dividend yield, its reliability and sustainability?

6.32%

Forecast Dividend Yield


Dividend Yield vs Market

company0%marketbottom25%2.4%markettop25%5.6%industryaverage5.4%forecastin3Years6.3%

Current dividend yield vs market & industry


Stability and Growth of Payments

Notable Dividend: Unable to evaluate PRT's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate PRT's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.

Stable Dividend: Insufficient data to determine if PRT's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PRT's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: PRT is not paying a notable dividend for the Australian market.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of PRT's dividend in 3 years as they are not forecast to pay a notable one for the Australian market.


Next Steps

Management

What is the CEO of Prime Media Group's salary, the management and board of directors tenure and is there insider trading?

5.3yrs

Average board tenure


CEO

Ian Audsley (58yo)

9.3yrs

Tenure

AU$1,523,141

Compensation

Mr. Ian Craig Audsley has been the Chief Executive Officer of Prime Media Group Limited since June 16, 2010. Mr. Audsley served as Chief Executive of TV3 Network Limited and C4 until June 1, 2010. He serve ...


CEO Compensation Analysis

Compensation vs. Market: Ian's total compensation ($USD1.04M) is about average for companies of similar size in the Australian market ($USD257.37K).

Compensation vs Earnings: Ian's compensation has been consistent with company performance over the past year.


Board Age and Tenure

5.3yrs

Average Tenure

Experienced Board: PRT's board of directors are considered experienced (5.3 years average tenure).


Insider Trading

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

SellAU$78,73518 Sep 19
Deutsche Bank, Private Banking and Investment Banking Investments
EntityCompany
Shares330,102
Max PriceAU$0.24
BuyAU$6,561,15718 Sep 19
Deutsche Bank, Private Banking and Investment Banking Investments
EntityCompany
Shares25,235,239
Max PriceAU$0.26
SellAU$2,201,44911 Sep 19
Birketu Pty. Ltd.
EntityCompany
Shares11,906,553
Max PriceAU$0.19
BuyAU$2,929,24430 Aug 19
Birketu Pty. Ltd.
EntityCompany
Shares11,754,289
Max PriceAU$0.30
SellAU$21,60031 Dec 18
Ian Audsley
EntityIndividual
Role
Chief Executive Officer
CEO & Executive Director
Shares99,863
Max PriceAU$0.22
SellAU$42,35426 Dec 18
Ian Audsley
EntityIndividual
Role
Chief Executive Officer
CEO & Executive Director
Shares199,593
Max PriceAU$0.21
SellAU$9,33714 Dec 18
Ian Audsley
EntityIndividual
Role
Chief Executive Officer
CEO & Executive Director
Shares41,500
Max PriceAU$0.23

Ownership Breakdown


Management Team

  • Ian Audsley (58yo)

    CEO & Executive Director

    • Tenure: 9.3yrs
    • Compensation: AU$1.52m
  • Dave Walker

    Group General Manager of Sales & Marketing

    • Tenure: 0yrs
    • Compensation: AU$718.84k
  • John Palisi

    CFO & Company Secretary

    • Tenure: 7yrs
    • Compensation: AU$668.94k

Board Members

  • Ian Neal (62yo)

    Independent Non-Executive Director

    • Tenure: 11.3yrs
    • Compensation: AU$95.00k
  • Peter Macourt

    Independent Non-Executive Director

    • Tenure: 5.1yrs
    • Compensation: AU$95.00k
  • John Hartigan

    Non Executive Chairman

    • Tenure: 5.4yrs
    • Compensation: AU$100.00k
  • Ian Audsley (58yo)

    CEO & Executive Director

    • Tenure: 9.3yrs
    • Compensation: AU$1.52m
  • Cass O'Connor

    Independent Non-Executive Director

    • Tenure: 4.5yrs
    • Compensation: AU$95.00k
  • Robbie Sefton

    Non-Executive Director

    • Tenure: 0.5yrs
    • Compensation: AU$23.75k

Company Information

Prime Media Group Limited's company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Prime Media Group Limited
  • Ticker: PRT
  • Exchange: ASX
  • Founded:
  • Industry: Broadcasting
  • Sector: Media
  • Market Cap: AU$65.939m
  • Shares outstanding: 366.33m
  • Website: https://www.primemedia.com.au

Location

  • Prime Media Group Limited
  • 363 Antill Street
  • Watson
  • Australian Capital Territory
  • 2602
  • Australia

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
PRTASX (Australian Securities Exchange)YesOrdinary SharesAUAUDJan 1992
PRTCHIA (Chi-X Australia)YesOrdinary SharesAUAUDJan 1992

Biography

Prime Media Group Limited provides commercial television broadcasting services in Australia. It offers free-to-air television broadcasting services under the PRIME7 and GWN7 brands in regional New South Wa ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2019/10/21 10:33
End of Day Share Price2019/10/21 00:00
Earnings2019/06/30
Annual Earnings2019/06/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.