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Pureprofile ASX:PPL Stock Report

Last Price


Market Cap







07 Aug, 2022


Company Financials
PPL fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health5/6

PPL Stock Overview

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia and internationally.

Pureprofile Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Pureprofile
Historical stock prices
Current Share PriceAU$0.047
52 Week HighAU$0.088
52 Week LowAU$0.026
1 Month Change2.17%
3 Month Change0%
1 Year Change51.61%
3 Year Change308.70%
5 Year Change-83.21%
Change since IPO-90.60%

Recent News & Updates

May 05
Is Pureprofile (ASX:PPL) Using Too Much Debt?

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...

Jan 19
Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?

Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it led the ASX gainers with a...

Nov 25
Is Pureprofile (ASX:PPL) Using Too Much Debt?

Is Pureprofile (ASX:PPL) Using Too Much Debt?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...

Shareholder Returns

PPLAU MediaAU Market

Return vs Industry: PPL exceeded the Australian Media industry which returned -20.8% over the past year.

Return vs Market: PPL exceeded the Australian Market which returned -7.9% over the past year.

Price Volatility

Is PPL's price volatile compared to industry and market?
PPL volatility
PPL Average Weekly Movement9.1%
Media Industry Average Movement8.0%
Market Average Movement10.6%
10% most volatile stocks in AU Market17.5%
10% least volatile stocks in AU Market4.7%

Stable Share Price: PPL is not significantly more volatile than the rest of Australian stocks over the past 3 months, typically moving +/- 9% a week.

Volatility Over Time: PPL's weekly volatility (9%) has been stable over the past year.

About the Company

2000n/aMartin Filz

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia and internationally. The company operates through three segments: Data & Insights; Pure amplify Media AU; and Pure

Pureprofile Fundamentals Summary

How do Pureprofile's earnings and revenue compare to its market cap?
PPL fundamental statistics
Market CapAU$52.03m
Earnings (TTM)-AU$2.54m
Revenue (TTM)AU$36.41m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
PPL income statement (TTM)
Cost of RevenueAU$29.39m
Gross ProfitAU$7.02m
Other ExpensesAU$9.56m

Last Reported Earnings

Dec 31, 2021

Next Earnings Date


Earnings per share (EPS)-0.0023
Gross Margin19.28%
Net Profit Margin-6.97%
Debt/Equity Ratio62.3%

How did PPL perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is PPL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 3/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PPL?

Other financial metrics that can be useful for relative valuation.

PPL key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.4x
Enterprise Value/EBITDA-19.4x
PEG Ration/a

Price to Sales Ratio vs Peers

How does PPL's PS Ratio compare to its peers?

PPL PS Ratio vs Peers
The above table shows the PS ratio for PPL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average1.5x
NCL Netccentric
EGG Enero Group
MXO Motio
PPL Pureprofile

Price-To-Sales vs Peers: PPL is good value based on its Price-To-Sales Ratio (1.4x) compared to the peer average (1.5x).

Price to Earnings Ratio vs Industry

How does PPL's PE Ratio compare vs other companies in the Global Media Industry?

Price-To-Sales vs Industry: PPL is expensive based on its Price-To-Sales Ratio (1.4x) compared to the Global Media industry average (1.2x)

Price to Sales Ratio vs Fair Ratio

What is PPL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PPL PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.4x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate PPL's Price-To-Sales Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of PPL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PPL (A$0.05) is trading below our estimate of fair value (A$0.76)

Significantly Below Fair Value: PPL is trading below fair value by more than 20%.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Future Growth

How is Pureprofile forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Pureprofile has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Discover growth companies

  • Examine whether Pureprofile is trading at an attractive price based on how much it is expected to earn in the future, and relative to its industry peers and the wider market.
  • Pureprofile competitive advantages and company strategy can generally be found in its financial reports archived here.

Past Performance

How has Pureprofile performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: PPL is currently unprofitable.

Growing Profit Margin: PPL is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: PPL is unprofitable, but has reduced losses over the past 5 years at a rate of 11.7% per year.

Accelerating Growth: Unable to compare PPL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: PPL is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (16.3%).

Return on Equity

High ROE: PPL has a negative Return on Equity (-52.64%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is Pureprofile's financial position?

Financial Health Score


Financial Health Score 5/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: PPL's short term assets (A$13.5M) exceed its short term liabilities (A$11.6M).

Long Term Liabilities: PPL's short term assets (A$13.5M) exceed its long term liabilities (A$5.0M).

Debt to Equity History and Analysis

Debt Level: PPL has more cash than its total debt.

Reducing Debt: PPL's debt to equity ratio has increased from 18.7% to 62.3% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Whilst unprofitable PPL has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.

Forecast Cash Runway: PPL is unprofitable but has sufficient cash runway for more than 3 years, due to free cash flow being positive and growing by 26.9% per year.

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What is Pureprofile current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate PPL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate PPL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if PPL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PPL's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as PPL has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Martin Filz





Mr. Martin Filz serves as the Chief Executive Officer of Pureprofile Ltd since August 3, 2020 and serves as its Managing Director since September 2, 2020. He is Director of Pureprofile Ltd since September...

CEO Compensation Analysis

Compensation vs Market: Martin's total compensation ($USD463.93K) is above average for companies of similar size in the Australian market ($USD279.73K).

Compensation vs Earnings: Insufficient data to compare Martin's compensation with company performance.

Leadership Team

Experienced Management: PPL's management team is considered experienced (4.1 years average tenure).

Board Members

Experienced Board: PPL's board of directors are not considered experienced ( 1.9 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 4.6%.

Top Shareholders

Company Information

Pureprofile Ltd's employee growth, exchange listings and data sources

Key Information

Number of Employees


  • Pureprofile Ltd
  • 263 Riley Street
  • Surry Hills
  • New South Wales
  • 2010
  • Australia


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/08/07 00:00
End of Day Share Price2022/08/05 00:00
Annual Earnings2021/06/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.