Stock Analysis Report

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Brisbane Broncos

Executive Summary

Brisbane Broncos Limited engages in the operation and management of the Brisbane Broncos Rugby League Football Team in Australia.

Snowflake Analysis

Excellent balance sheet with proven track record.

Share Price & News

How has Brisbane Broncos's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: BBL's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




AU Entertainment


AU Market

1 Year Return




AU Entertainment


AU Market

Return vs Industry: BBL exceeded the Australian Entertainment industry which returned -31.8% over the past year.

Return vs Market: BBL underperformed the Australian Market which returned -8.5% over the past year.

Shareholder returns

7 Day0%12.4%3.8%
30 Day0%15.6%12.0%
90 Day-9.5%-22.5%-8.6%
1 Year-9.4%-11.6%-29.3%-31.8%-4.7%-8.5%
3 Year-10.1%-15.6%-29.0%-35.4%13.4%-1.6%
5 Year19.9%8.6%-32.5%-42.6%30.8%2.5%

Price Volatility Vs. Market

How volatile is Brisbane Broncos's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Brisbane Broncos undervalued compared to its fair value and its price relative to the market?


Price to Earnings (PE) ratio

Share Price vs. Fair Value

Below Fair Value: BBL (A$0.38) is trading above our estimate of fair value (A$0.16)

Significantly Below Fair Value: BBL is trading above our estimate of fair value.

Price To Earnings Ratio

PE vs Industry: BBL is good value based on its PE Ratio (16.5x) compared to the Entertainment industry average (21.5x).

PE vs Market: BBL is poor value based on its PE Ratio (16.5x) compared to the Australian market (15.6x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate BBL's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: BBL is good value based on its PB Ratio (1x) compared to the AU Entertainment industry average (1.9x).

Next Steps

Future Growth

How is Brisbane Broncos forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Brisbane Broncos has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has Brisbane Broncos performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: BBL has high quality earnings.

Growing Profit Margin: BBL's current net profit margins (5.9%) are higher than last year (5.4%).

Past Earnings Growth Analysis

Earnings Trend: BBL's earnings have grown by 2% per year over the past 5 years.

Accelerating Growth: BBL's earnings growth over the past year (9.5%) exceeds its 5-year average (2% per year).

Earnings vs Industry: BBL earnings growth over the past year (9.5%) underperformed the Entertainment industry 9.9%.

Return on Equity

High ROE: BBL's Return on Equity (6.3%) is considered low.

Next Steps

Financial Health

How is Brisbane Broncos's financial position?

Financial Position Analysis

Short Term Liabilities: BBL's short term assets (A$17.7M) exceed its short term liabilities (A$12.1M).

Long Term Liabilities: BBL's short term assets (A$17.7M) exceed its long term liabilities (A$3.0M).

Debt to Equity History and Analysis

Debt Level: BBL's debt to equity ratio (1.7%) is considered satisfactory.

Reducing Debt: Insufficient data to determine if BBL's debt to equity ratio has reduced over the past 5 years.

Debt Coverage: BBL's debt is well covered by operating cash flow (652.4%).

Interest Coverage: BBL earns more interest than it pays, so coverage of interest payments is not a concern.

Balance Sheet

Next Steps


What is Brisbane Broncos's current dividend yield, its reliability and sustainability?


Current Dividend Yield

Dividend Yield vs Market

Notable Dividend: BBL's dividend (2.63%) is higher than the bottom 25% of dividend payers in the Australian market (2.59%).

High Dividend: BBL's dividend (2.63%) is low compared to the top 25% of dividend payers in the Australian market (6.74%).

Stability and Growth of Payments

Stable Dividend: BBL's dividend payments have been volatile in the past 10 years.

Growing Dividend: BBL's dividend payments have increased over the past 10 years.

Current Payout to Shareholders

Dividend Coverage: With its reasonably low payout ratio (43.3%), BBL's dividend payments are well covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: Insufficient data to determine if a dividend will be paid in 3 years and that it will be covered by earnings.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Paul White





Mr. Paul M. White has been the Chief Executive Officer of Brisbane Broncos Limited since January 1,2011. Mr. White has a strong corporate background. He has spent the past five years in senior positions wi ...

CEO Compensation Analysis

Compensation vs Market: Paul's total compensation ($USD543.41K) is above average for companies of similar size in the Australian market ($USD252.98K).

Compensation vs Earnings: Paul's compensation has been consistent with company performance over the past year.

Leadership Team

Paul White
Chief Executive Officer9.42yrsAU$801.97kno data
Shirley Moro
Chief Financial Officer9.17yrsAU$282.52kno data
Tain Drinkwater
General Manager of HRno dataAU$185.98kno data
Louise Lanigan
Company Secretary & Salary Cap Manager19.92yrsAU$187.39kno data
Christine Halliwell
General Manager of Community & Government Programs3.17yrsAU$190.76kno data
P. Nolan
General Manager of Football Operationsno dataAU$284.98kno data
Steele Tallon
General Manager of Communications & Digital Media3.08yrsAU$221.55kno data
Dan Glass
Executive Manager of Commercial Partnerships & Sales3.17yrsno datano data


Average Tenure

Experienced Management: BBL's management team is seasoned and experienced (6.2 years average tenure).

Board Members

Karl Morris
Independent Non-Executive Chairman2.5yrsAU$76.65kno data
Anthony Joseph
Independent Non-Executive Director9.33yrsAU$35.04k0.12% A$45.6k
Neil Monaghan
Non-Executive Director2.17yrsAU$35.04kno data
Darren Lockyer
Independent Non-Executive Director6.67yrsAU$35.04k0.045% A$16.6k
Kevin Lawlor
Non-Executive Alternate Director2.17yrsno datano data
Vicki Wilson
Non-Executive Director0.083yrno datano data


Average Tenure

Experienced Board: BBL's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Brisbane Broncos Limited's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Brisbane Broncos Limited
  • Ticker: BBL
  • Exchange: ASX
  • Founded:
  • Industry: Movies and Entertainment
  • Sector: Media
  • Market Cap: AU$37.255m
  • Shares outstanding: 98.04m
  • Website:


  • Brisbane Broncos Limited
  • Clive Berghofer Centre
  • 81 Fulcher Road
  • Red Hill
  • Queensland
  • 4059
  • Australia


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
BBLASX (Australian Securities Exchange)YesOrdinary SharesAUAUDJan 1992


Brisbane Broncos Limited engages in the operation and management of the Brisbane Broncos Rugby League Football Team in Australia. The company is headquartered in Red Hill, Australia. Brisbane Broncos Limited is a subsidiary of Nationwide News Pty Ltd. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/06/02 10:32
End of Day Share Price2020/05/29 00:00
Annual Earnings2019/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.