Prime Financial Group Limited

ASX:PFG Stock Report

Market Cap: AU$60.5m

Prime Financial Group Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

ASX:PFG Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
01 Dec 25SellAU$113,587Matthew MurphyIndividual491,992AU$0.23
01 Dec 25SellAU$63,672Timothy BennettIndividual275,258AU$0.23
24 Nov 25SellAU$67,534Matthew MurphyIndividual293,626AU$0.23
24 Nov 25SellAU$71,951Timothy BennettIndividual312,742AU$0.23
14 Nov 25SellAU$49,820Timothy BennettIndividual212,000AU$0.23
14 Nov 25SellAU$62,130Matthew MurphyIndividual264,382AU$0.24
06 Nov 25SellAU$47,000Timothy BennettIndividual200,000AU$0.23
06 Nov 25SellAU$47,000Matthew MurphyIndividual200,000AU$0.23
04 Jun 25BuyAU$253,000Simon MadderIndividual1,100,000AU$0.23
30 May 25SellAU$121,000Timothy BennettIndividual550,000AU$0.22
30 May 25SellAU$275,000Matthew MurphyIndividual1,250,000AU$0.22

Insider Trading Volume

Insider Buying: PFG insiders have only sold shares in the past 3 months.

Ownership Breakdown

What is the ownership structure of PFG?
Owner TypeNumber of SharesOwnership Percentage
Institutions7,753,7562.95%
Private Companies25,074,8389.54%
Individual Insiders88,491,81633.7%
General Public141,601,37353.9%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 19 shareholders own 46.14% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
14.3%
Simon Madder
37,491,901AU$8.6m0%no data
4.8%
Matthew Murphy
12,628,571AU$2.9m-9.01%no data
4.64%
Brett Gorman
12,210,789AU$2.8m0%no data
2.43%
Stephen Abolakian
6,400,000AU$1.5m0%no data
2.41%
Rockslide Pty Ltd
6,345,754AU$1.5m0%no data
1.99%
Equity Plan Services Pty Ltd
5,235,456AU$1.2m0%no data
1.67%
Peter Watson
4,400,000AU$1.0m0%no data
1.6%
Hishenk Pty Ltd.
4,200,000AU$966.0k0%11.6%
1.55%
DMX Asset Management Limited
4,066,582AU$935.3k0%2.62%
1.4%
Plutus Capital Pty Ltd
3,687,174AU$848.0k0%100.0%
1.33%
Brown Eye Pty Ltd
3,505,302AU$806.2k0%no data
1.3%
Loch Ventures Pty Ltd
3,405,519AU$783.3k0%no data
1.27%
Peter Kennedy
3,337,296AU$767.6k0%no data
1.26%
Timothy Bennett
3,303,091AU$759.7k-23.2%no data
0.99%
Prudence Dalton
2,592,727AU$596.3k0%no data
0.99%
Harley Dalton
2,592,727AU$596.3k0%no data
0.91%
Kiut Investments Pty Ltd
2,382,807AU$548.0k0%no data
0.67%
Matthew Smith
1,767,357AU$406.5k0%no data
0.67%
Sasha Smith
1,767,357AU$406.5k0%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/12/07 14:03
End of Day Share Price 2025/12/05 00:00
Earnings2025/06/30
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Prime Financial Group Limited is covered by 0 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.