Freelancer Insiders May Regret Not Buying More, Market Cap Hits AU$104m

Freelancer Limited (ASX:FLN) insiders who bought shares over the past year were rewarded handsomely last week. The stock rose 15%, resulting in a AU$14m rise in the company's market capitalisation, translating to a gain of 25% on their initial investment. Put another way, the original AU$530.2k acquisition is now worth AU$663.3k.

Although we don't think shareholders should simply follow insider transactions, we do think it is perfectly logical to keep tabs on what insiders are doing.

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Freelancer Insider Transactions Over The Last Year

Over the last year, we can see that the biggest insider purchase was by Founder Robert Barrie for AU$140k worth of shares, at about AU$0.20 per share. Even though the purchase was made at a significantly lower price than the recent price (AU$0.23), we still think insider buying is a positive. Because the shares were purchased at a lower price, this particular buy doesn't tell us much about how insiders feel about the current share price.

Robert Barrie bought a total of 2.88m shares over the year at an average price of AU$0.18. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

Check out our latest analysis for Freelancer

insider-trading-volume
ASX:FLN Insider Trading Volume July 1st 2025

Freelancer is not the only stock that insiders are buying. For those who like to find small cap companies at attractive valuations, this free list of growing companies with recent insider purchasing, could be just the ticket.

Insider Ownership

For a common shareholder, it is worth checking how many shares are held by company insiders. We usually like to see fairly high levels of insider ownership. Freelancer insiders own about AU$87m worth of shares (which is 84% of the company). I like to see this level of insider ownership, because it increases the chances that management are thinking about the best interests of shareholders.

What Might The Insider Transactions At Freelancer Tell Us?

It is good to see the recent insider purchase. And the longer term insider transactions also give us confidence. But we don't feel the same about the fact the company is making losses. Once you factor in the high insider ownership, it certainly seems like insiders are positive about Freelancer. Nice! So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. For example - Freelancer has 1 warning sign we think you should be aware of.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About ASX:FLN

Freelancer

Operates a freelancing and crowdsourcing marketplace in Australia.

Excellent balance sheet with acceptable track record.

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