How Does Warpaint London’s (LON:W7L) P/E Compare To Its Industry, After The Share Price Drop?

Unfortunately for some shareholders, the Warpaint London (LON:W7L) share price has dived 32% in the last thirty days. And that drop will have no doubt have some shareholders concerned that the 75% share price decline, over the last year, has turned them into bagholders. For those wondering, a bagholder is someone who keeps holding a losing stock indefinitely, without taking the time to consider its prospects carefully, going forward.

Assuming nothing else has changed, a lower share price makes a stock more attractive to potential buyers. In the long term, share prices tend to follow earnings per share, but in the short term prices bounce around in response to short term factors (which are not always obvious). The implication here is that long term investors have an opportunity when expectations of a company are too low. Perhaps the simplest way to get a read on investors’ expectations of a business is to look at its Price to Earnings Ratio (PE Ratio). Investors have optimistic expectations of companies with higher P/E ratios, compared to companies with lower P/E ratios.

Check out our latest analysis for Warpaint London

Does Warpaint London Have A Relatively High Or Low P/E For Its Industry?

We can tell from its P/E ratio of 12.56 that sentiment around Warpaint London isn’t particularly high. The image below shows that Warpaint London has a lower P/E than the average (14.7) P/E for companies in the personal products industry.

AIM:W7L Price Estimation Relative to Market, August 7th 2019
AIM:W7L Price Estimation Relative to Market, August 7th 2019

This suggests that market participants think Warpaint London will underperform other companies in its industry.

How Growth Rates Impact P/E Ratios

If earnings fall then in the future the ‘E’ will be lower. That means unless the share price falls, the P/E will increase in a few years. So while a stock may look cheap based on past earnings, it could be expensive based on future earnings.

Warpaint London’s earnings per share fell by 44% in the last twelve months. And EPS is down 13% a year, over the last 3 years. This might lead to low expectations.

Remember: P/E Ratios Don’t Consider The Balance Sheet

It’s important to note that the P/E ratio considers the market capitalization, not the enterprise value. That means it doesn’t take debt or cash into account. In theory, a company can lower its future P/E ratio by using cash or debt to invest in growth.

Such expenditure might be good or bad, in the long term, but the point here is that the balance sheet is not reflected by this ratio.

So What Does Warpaint London’s Balance Sheet Tell Us?

Warpaint London has net cash of UK£1.3m. That should lead to a higher P/E than if it did have debt, because its strong balance sheets gives it more options.

The Bottom Line On Warpaint London’s P/E Ratio

Warpaint London has a P/E of 12.6. That’s below the average in the GB market, which is 15.8. The recent drop in earnings per share would almost certainly temper expectations, but the net cash position means the company has time to improve: if so, the low P/E could be an opportunity. Given Warpaint London’s P/E ratio has declined from 18.6 to 12.6 in the last month, we know for sure that the market is significantly less confident about the business today, than it was back then. For those who prefer to invest with the flow of momentum, that might be a bad sign, but for a contrarian, it may signal opportunity.

Investors have an opportunity when market expectations about a stock are wrong. As value investor Benjamin Graham famously said, ‘In the short run, the market is a voting machine but in the long run, it is a weighing machine.’ So this free report on the analyst consensus forecasts could help you make a master move on this stock.

Of course, you might find a fantastic investment by looking at a few good candidates. So take a peek at this free list of companies with modest (or no) debt, trading on a P/E below 20.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.