Does Asian Pay Television Trust’s (SGX:S7OU) PE Ratio Signal A Buying Opportunity?

This article is intended for those of you who are at the beginning of your investing journey and want to begin learning about how to value company based on its current earnings and what are the drawbacks of this method.

Asian Pay Television Trust (SGX:S7OU) is trading with a trailing P/E of 15.7, which is lower than the industry average of 19.1. Although some investors might think this is a real positive, that might change once you understand the assumptions behind the P/E. In this article, I will break down what the P/E ratio is, how to interpret it and what to watch out for.

See our latest analysis for Asian Pay Television Trust

What you need to know about the P/E ratio

SGX:S7OU PE PEG Gauge August 29th 18
SGX:S7OU PE PEG Gauge August 29th 18

The P/E ratio is a popular ratio used in relative valuation since earnings power is a key driver of investment value. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each dollar of the company’s earnings.


Price-Earnings Ratio = Price per share ÷ Earnings per share

P/E Calculation for S7OU

Price per share = SGD0.36

Earnings per share = SGD0.0233

∴ Price-Earnings Ratio = SGD0.36 ÷ SGD0.0233 = 15.7x

The P/E ratio isn’t a metric you view in isolation and only becomes useful when you compare it against other similar companies. Ideally, we want to compare the stock’s P/E ratio to the average of companies that have similar characteristics as S7OU, such as size and country of operation. One way of gathering a peer group is to use firms in the same industry, which is what I’ll do. Since it is expected that similar companies have similar P/E ratios, we can come to some conclusions about the stock if the ratios are different.

Since S7OU’s P/E of 15.7 is lower than its industry peers (19.1), it means that investors are paying less for each dollar of S7OU’s earnings. Since the Media sector in SG is relatively small, I’ve included similar companies in the wider region in order to get a better idea of the multiple, which is a median of profitable companies of companies such as Singapore Press Holdings, mm2 Asia and . One could put it like this: the market is pricing S7OU as if it is a weaker company than the average company in its industry.

Assumptions to be aware of

Before you jump to conclusions it is important to realise that our assumptions rests on two important assertions. The first is that our “similar companies” are actually similar to S7OU. If the companies aren’t similar, the difference in P/E might be a result of other factors. For example, if you are inadvertently comparing lower risk firms with S7OU, then S7OU’s P/E would naturally be lower than its peers, since investors would value those with lower risk with a higher price. The other possibility is if you were accidentally comparing higher growth firms with S7OU. In this case, S7OU’s P/E would be lower since investors would also reward its peers’ higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing S7OU to are fairly valued by the market. If this does not hold, there is a possibility that S7OU’s P/E is lower because firms in our peer group are being overvalued by the market.

SGX:S7OU Future Profit August 29th 18
SGX:S7OU Future Profit August 29th 18

What this means for you:

You may have already conducted fundamental analysis on the stock as a shareholder, so its current undervaluation could signal a good buying opportunity to increase your exposure to S7OU. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I urge you to complete your research by taking a look at the following:

  1. Future Outlook: What are well-informed industry analysts predicting for S7OU’s future growth? Take a look at our free research report of analyst consensus for S7OU’s outlook.
  2. Past Track Record: Has S7OU been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of S7OU’s historicals for more clarity.
  3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at