Expanding CTV And Social Media Markets Will Secure Future Success

Key Takeaways

• Innovation in digital ad verification and platform integrations is driving increased revenue per customer and supporting margin expansion.
  
• Expansion into emerging ad formats and international markets is boosting revenue diversification and long-term growth resilience.
  
• Platform dependency, industry shifts, and enhanced privacy protections collectively threaten DoubleVerify's market access, revenue predictability, and long-term profitability amid rising risks of disintermediation.

Catalysts

Provides media effectiveness platforms in the United States and internationally.

• The rapid expansion and adoption of DoubleVerify's solutions in emerging digital ad formats-particularly in Connected TV (CTV), social media, and retail media-are fueling sustained double-digit revenue growth, with CTV measurement impressions up 45% year-over-year and product innovation pipelines (such as new CTV and Meta solutions) expected to unlock further revenue streams in 2026 and beyond.
  
• The increasing complexity of global digital ad spend and tightening regulatory/brand safety requirements continue to drive advertisers towards trusted, independent verification partners like DoubleVerify, positioning the company to capture incremental market share as the digital ad market grows, thereby supporting both topline revenue growth and margin durability.
  
• Ongoing product suite innovation (e.g., Media AdVantage platform, DV Authentic AdVantage, AI-driven Scibids optimization) and deepened platform integrations with major players (Meta, Google, The Trade Desk) are resulting in higher attach rates and cross-selling, raising average revenue per customer and enhancing operating leverage, which is likely to positively impact net margins and EBITDA.
  
• Accelerating international expansion-demonstrated by meaningful customer wins and adoption growth in key regions like EMEA and APAC-broadens DoubleVerify's addressable market and provides additional layers of revenue diversification and resilience, benefiting overall revenue growth and earnings stability.
  
• The company's exposure to rising advertiser focus on transparency, ROI measurement, and fraud prevention, coupled with its ability to secure larger enterprise clients and expand into greenfield budgets, suggests a durable long-term pipeline for recurring and upsell-driven revenues, directly supporting future EPS and cash flow growth.

DoubleVerify Holdings Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming DoubleVerify Holdings's revenue will grow by 11.9% annually over the next 3 years.
• Analysts assume that profit margins will increase from 7.4% today to 11.4% in 3 years time.
• Analysts expect earnings to reach $114.0 million (and earnings per share of $0.61) by about September 2028, up from $52.7 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $137.0 million in earnings, and the most bearish expecting $75.9 million.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 30.7x on those 2028 earnings, down from 45.9x today. This future PE is greater than the current PE for the US Media industry at 20.3x.
• Analysts expect the number of shares outstanding to decline by 3.27% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 6.79%, as per the Simply Wall St company report.

DoubleVerify Holdings Future Earnings Per Share Growth

Risks

• Heavy dependence on partnerships and data integrations with large platforms like Meta, YouTube, and TikTok exposes DoubleVerify to ongoing risks from platform policy changes, evolving privacy rules, and limited transparency-potentially restricting DV's data access and curbing long-term recurring revenue growth if platform controls tighten.
  
• Increasing macroeconomic and advertising industry uncertainty means digital ad spend could slow or shift unpredictably, amplifying revenue variability, and DV's programmatic and activation revenues are particularly exposed to spend volatility, directly impacting earnings resilience and topline predictability.
  
• The persistent shift of advertiser budgets into proprietary closed ecosystems (walled gardens) like those operated by Meta, Amazon, Apple, and others limits DV's ability to provide independent verification, shrinking the accessible market and posing a structural risk to sustainable revenue growth as these environments reduce third-party access.
  
• Growing in-house measurement and verification capabilities among large advertisers and agencies, as well as the rise of integrated full-stack adtech platforms, can disintermediate third-party verifiers like DoubleVerify, increasing pricing pressure and customer churn risk, which could erode net margins and compress long-term profits.
  
• Rapid evolution of user privacy protections, anti-tracking technologies, and regulatory requirements (e.g., GDPR, CCPA) may reduce the granularity and quantity of digital data available for verification, directly limiting DV's product effectiveness and future addressable market, adversely affecting both revenue and margin expansion opportunities.

Valuation

• The analysts have a consensus price target of $19.395 for DoubleVerify Holdings based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $27.0, and the most bearish reporting a price target of just $13.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.0 billion, earnings will come to $114.0 million, and it would be trading on a PE ratio of 30.7x, assuming you use a discount rate of 6.8%.
• Given the current share price of $14.79, the analyst price target of $19.39 is 23.7% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.