Last Update 22 Nov 25
Fair value Increased 3.16%PSTG: Upcoming Cloud Expansion Will Drive Demand Amid Hyperscale Uncertainty
Pure Storage's fair value estimate has been raised to $92.21 from $89.39. Analysts cite broad-based price target increases driven by stronger-than-expected revenue growth, expanding enterprise demand, and positive momentum from AI and technology partnerships.
Analyst Commentary
Recent analyst updates reflect a wave of optimism regarding Pure Storage’s revenue momentum, product innovation, and positioning in the data storage landscape. However, some analysts remain cautious about premium valuations and the pace at which the company expands beyond its core enterprise base.
Bullish Takeaways
- Bullish analysts see near-term revenue and earnings upside as enterprise demand expands and AI-driven workloads grow. Firms are raising fair value and price targets following earnings previews.
- Several research notes highlight Pure Storage’s consistent share gains and execution. These notes point to broad-based product outperformance, stronger guidance, and major expansions of its Enterprise Data Cloud and cybersecurity offerings.
- Commentators point to the company’s differentiated technology, robust partnerships with leading ecosystem players, and favorable positioning to address both enterprise and hyperscale market needs.
- Upward revisions to sales multiples and price targets are attributed to increased demand tied to AI-fueled storage, product innovation, and expectations of sustained top-line growth.
Bearish Takeaways
- Bearish analysts note that Pure Storage trades at a premium valuation. They express caution about recommending the shares until there is broader adoption beyond existing enterprise customers.
- Some maintain neutral or sell ratings, citing margin risk from increased investment and competitive pressures, as well as the need for further acceleration in product growth and hyperscaler deal contributions.
- There is also concern about sustainability of AI-led valuation premiums, with calls for tangible, continued upside in both revenue and earnings to justify recent stock gains.
- Despite recent optimism, certain analysts are waiting to see a deeper, longer-term penetration in hyperscale and broader markets before reassessing their cautious stance.
What's in the News
- Kerrisdale Capital publicly announced a short position on Pure Storage, expressing skepticism about the company's hyperscaler strategy and stating that cost advantages still favor HDDs over flash for bulk storage applications (Periodical).
- Pure Storage and Cisco launched a new FlashStack Cisco Validated Design, enabling enterprise AI deployments with integrated compute, storage, networking, and software to accelerate the transition from pilot to production (Key Development).
- The company introduced enhancements to its Pure Storage Platform, including the expansion of its Enterprise Data Cloud into the public cloud with Pure Storage Cloud Azure Native, and released AI-driven features such as Pure1 AI Copilot for streamlined hybrid and multi-cloud management (Key Development).
- Pure Storage announced new cyber resilience capabilities, integrating advanced native threat detection and recovery functions into its platform through a connected partner ecosystem (Key Development).
- Pure Storage raised its revenue guidance for fiscal year 2026, now anticipating $3.60 billion to $3.63 billion in revenue with growth projections of 13.5% to 14.5% (Key Development).
Valuation Changes
- Fair Value Estimate has risen slightly from $89.39 to $92.21, reflecting increased analyst optimism.
- Discount Rate has declined marginally from 8.22% to 8.21%, suggesting a minor decrease in perceived investment risk.
- Revenue Growth projection has increased moderately from 15.46% to 15.54%, indicating a slightly more bullish sales outlook.
- Net Profit Margin estimate has edged down from 11.08% to 11.06%, implying a small expected contraction in profitability.
- Future P/E ratio has increased from 66.42x to 68.50x, which points to higher valuation expectations for future earnings.
Key Takeaways
- Accelerating adoption of Pure's data cloud and subscription offerings positions the company for long-term growth, improved revenue predictability, and higher gross margins.
- Strategic hyperscaler partnerships and success in high-performance hardware enhance premium pricing power, create new revenue streams, and drive share gains in demanding enterprise segments.
- Heavy focus on traditional products and uncertain cloud transition, combined with rising competition and unpredictable demand, threaten recurring revenue growth and margin stability.
Catalysts
About Pure Storage- Engages in the provision of data storage and management technologies, products, and services in the United States and internationally.
- The adoption of Pure's Enterprise Data Cloud architecture and software-defined solutions is accelerating among large enterprises, driven by the need to manage rapidly growing and increasingly valuable data assets in the evolving AI economy; this positions Pure to capture rising long-term revenue from digital transformation and AI/ML-driven workloads.
- Strategic wins and expanding co-engineering relationships with hyperscalers (e.g., Meta) are creating new high-margin royalty and software revenue streams, and ongoing early-stage engagements with additional hyperscalers signal potential for material upside to revenue and gross margin as cloud infrastructure investments scale.
- Momentum in subscription-based offerings like Evergreen//One and Cloud Block Store-demonstrated by strong annual recurring revenue (ARR) growth, a rising share of total revenue, and robust RPO backlog-improves revenue predictability, reduces earnings volatility, and supports higher overall gross margin.
- The success of new hardware launches targeting high-performance AI and data analytics workloads (e.g., FlashBlade//EXA, FlashArray//XL R5) is capturing share in the most demanding enterprise segments, enabling premium pricing and driving expansion in gross margin and product revenue.
- Pure's all-flash solutions continue to attract organizations focused on lowering TCO and meeting sustainability/efficiency mandates, as evidenced by customer reports of major reductions in space, power, and cooling requirements (~70%), supporting both top-line growth from new wins and higher net margins via operational efficiency.
Pure Storage Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Pure Storage's revenue will grow by 15.2% annually over the next 3 years.
- Analysts assume that profit margins will increase from 4.2% today to 11.2% in 3 years time.
- Analysts expect earnings to reach $571.5 million (and earnings per share of $1.4) by about September 2028, up from $139.2 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $688.9 million in earnings, and the most bearish expecting $327.9 million.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 56.5x on those 2028 earnings, down from 186.0x today. This future PE is greater than the current PE for the US Tech industry at 24.3x.
- Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 8.03%, as per the Simply Wall St company report.
Pure Storage Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Pure Storage's heavy emphasis on physical and hybrid storage products, along with its noted challenges in accurately forecasting the mix between as-a-service (Evergreen//One) and product revenues, may hinder its ability to fully transition to scalable, cloud-native services at the pace required by the market-potentially capping recurring revenue growth and predictability.
- While current financials show strong margins (72.1% total gross margin, 76.5% subscription margin), the company acknowledges the need for ongoing heavy R&D and infrastructure investment to support hyperscaler deployments and data center expansion, introducing a risk of margin compression and higher operating expenses if revenue growth does not outpace these investments.
- Pure Storage's ongoing efforts to win business from hyperscalers (like Meta and others) are still in early-stage engagements, with management repeatedly stating that most of this revenue is not yet material; this introduces substantial uncertainty and potential volatility in future large-scale contract wins, impacting both future revenues and net earnings.
- The company faces growing competition, including from large incumbents and niche players, in AI, HPC, neo-cloud, and cloud-native storage spaces; increased price-based competition or technological disruption (e.g., open-source, software-defined storage) could erode market share and average selling prices, negatively affecting top-line growth and profit margins.
- Pure Storage's financial guidance now incorporates a range rather than a single target, attributed partly to increased market and macroeconomic uncertainty; this suggests potential unpredictability in demand, product mix, or macro conditions, which could result in missed revenue, operating profit, or margin targets in the future.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $78.5 for Pure Storage based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $93.0, and the most bearish reporting a price target of just $55.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $5.1 billion, earnings will come to $571.5 million, and it would be trading on a PE ratio of 56.5x, assuming you use a discount rate of 8.0%.
- Given the current share price of $79.21, the analyst price target of $78.5 is 0.9% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



