Last Update 24 Oct 25
Fair value Increased 5.23%The analyst price target for Pure Storage has increased from about $84.94 to $89.39. This change reflects growing confidence among analysts in the company's expanding enterprise data capabilities, robust technology integrations, and strengthening position in both enterprise and hyperscaler storage markets.
Analyst Commentary
Recent Street research reveals a consensus of growing confidence from bullish analysts as Pure Storage continues to execute on its strategy and expand its market footprint. However, some caution remains as the valuation climbs and uncertainties persist regarding competition and hyperscale opportunities.
Bullish Takeaways- Bullish analysts have raised their price targets, citing Pure Storage's impressive execution on its long-term vision and robust product innovation, particularly in the flash storage segment.
- The expansion of enterprise data cloud offerings and enhanced cybersecurity capabilities, including new integrations with major ecosystem partners, were highlighted as key drivers for growth.
- The company is seen as well positioned to address growing demand from both enterprise and hyperscaler customers, supported by strong results and upwardly revised fiscal outlooks.
- There is continued momentum in gaining market share, accelerated revenue growth guidance, and optimism about demand for AI-driven and cloud-based workloads.
- Bearish analysts point to the elevated valuation, with some maintaining neutral or sell ratings despite upward target revisions, reflecting caution around growth sustainability.
- There are concerns about potential margin risk due to ongoing investments and competitive pressures within the storage sector.
- Uncertainty persists over the timing and scale of hyperscaler adoption, with some estimates being left unchanged after events as analysts await concrete revenue impact from major deals.
- Mixed views remain around the durability of the upcycle, with skepticism regarding whether mid-teens to high-teens revenue and earnings growth can be maintained over the long term.
What's in the News
- Kerrisdale Capital publicly disclosed a short position against Pure Storage, criticizing its hyperscaler strategy and claiming cost advantages remain with HDDs for bulk storage applications (Kerrisdale Capital).
- Pure Storage announced major platform enhancements with deeper partner integrations, delivering significant advances in cyber resilience and unified threat detection capabilities.
- The company rolled out new AI-driven management and automation tools, including the Pure1 AI Copilot and expanded Enterprise Data Cloud services. These are now available as native integrations on Azure and support hybrid cloud workloads.
- Pure Storage raised its fiscal 2026 financial guidance, now projecting revenue of $3.60 billion to $3.63 billion with annual growth of up to 14.5%.
- Between May and August 2025, Pure Storage repurchased over 772,000 shares as part of its broader buyback program.
Valuation Changes
- Consensus Analyst Price Target has risen slightly from $84.94 to $89.39, reflecting increased optimism about future performance.
- Discount Rate has edged down marginally from 8.01% to 8.00%, which signals a minor reduction in perceived risk.
- Revenue Growth forecast has improved modestly, increasing from 15.21% to 15.46%.
- Net Profit Margin estimate has dipped slightly from 11.16% to 11.08%.
- Future P/E ratio projection has increased from 62.74x to 66.01x. This suggests higher expectations for future earnings.
Key Takeaways
- Accelerating adoption of Pure's data cloud and subscription offerings positions the company for long-term growth, improved revenue predictability, and higher gross margins.
- Strategic hyperscaler partnerships and success in high-performance hardware enhance premium pricing power, create new revenue streams, and drive share gains in demanding enterprise segments.
- Heavy focus on traditional products and uncertain cloud transition, combined with rising competition and unpredictable demand, threaten recurring revenue growth and margin stability.
Catalysts
About Pure Storage- Engages in the provision of data storage and management technologies, products, and services in the United States and internationally.
- The adoption of Pure's Enterprise Data Cloud architecture and software-defined solutions is accelerating among large enterprises, driven by the need to manage rapidly growing and increasingly valuable data assets in the evolving AI economy; this positions Pure to capture rising long-term revenue from digital transformation and AI/ML-driven workloads.
- Strategic wins and expanding co-engineering relationships with hyperscalers (e.g., Meta) are creating new high-margin royalty and software revenue streams, and ongoing early-stage engagements with additional hyperscalers signal potential for material upside to revenue and gross margin as cloud infrastructure investments scale.
- Momentum in subscription-based offerings like Evergreen//One and Cloud Block Store-demonstrated by strong annual recurring revenue (ARR) growth, a rising share of total revenue, and robust RPO backlog-improves revenue predictability, reduces earnings volatility, and supports higher overall gross margin.
- The success of new hardware launches targeting high-performance AI and data analytics workloads (e.g., FlashBlade//EXA, FlashArray//XL R5) is capturing share in the most demanding enterprise segments, enabling premium pricing and driving expansion in gross margin and product revenue.
- Pure's all-flash solutions continue to attract organizations focused on lowering TCO and meeting sustainability/efficiency mandates, as evidenced by customer reports of major reductions in space, power, and cooling requirements (~70%), supporting both top-line growth from new wins and higher net margins via operational efficiency.
Pure Storage Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Pure Storage's revenue will grow by 15.2% annually over the next 3 years.
- Analysts assume that profit margins will increase from 4.2% today to 11.2% in 3 years time.
- Analysts expect earnings to reach $571.5 million (and earnings per share of $1.4) by about September 2028, up from $139.2 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $688.9 million in earnings, and the most bearish expecting $327.9 million.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 56.5x on those 2028 earnings, down from 186.0x today. This future PE is greater than the current PE for the US Tech industry at 24.3x.
- Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 8.03%, as per the Simply Wall St company report.
Pure Storage Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Pure Storage's heavy emphasis on physical and hybrid storage products, along with its noted challenges in accurately forecasting the mix between as-a-service (Evergreen//One) and product revenues, may hinder its ability to fully transition to scalable, cloud-native services at the pace required by the market-potentially capping recurring revenue growth and predictability.
- While current financials show strong margins (72.1% total gross margin, 76.5% subscription margin), the company acknowledges the need for ongoing heavy R&D and infrastructure investment to support hyperscaler deployments and data center expansion, introducing a risk of margin compression and higher operating expenses if revenue growth does not outpace these investments.
- Pure Storage's ongoing efforts to win business from hyperscalers (like Meta and others) are still in early-stage engagements, with management repeatedly stating that most of this revenue is not yet material; this introduces substantial uncertainty and potential volatility in future large-scale contract wins, impacting both future revenues and net earnings.
- The company faces growing competition, including from large incumbents and niche players, in AI, HPC, neo-cloud, and cloud-native storage spaces; increased price-based competition or technological disruption (e.g., open-source, software-defined storage) could erode market share and average selling prices, negatively affecting top-line growth and profit margins.
- Pure Storage's financial guidance now incorporates a range rather than a single target, attributed partly to increased market and macroeconomic uncertainty; this suggests potential unpredictability in demand, product mix, or macro conditions, which could result in missed revenue, operating profit, or margin targets in the future.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $78.5 for Pure Storage based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $93.0, and the most bearish reporting a price target of just $55.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $5.1 billion, earnings will come to $571.5 million, and it would be trading on a PE ratio of 56.5x, assuming you use a discount rate of 8.0%.
- Given the current share price of $79.21, the analyst price target of $78.5 is 0.9% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



