Sportradar Group (SRAD) Stock Overview
Provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, Malta, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 3/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
SRAD passed our risk checks.
SRAD Community Fair Values
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Analyst Price Targets
Sportradar Group AG Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$15.26 |
| 52 Week High | US$32.22 |
| 52 Week Low | US$11.66 |
| Beta | 1.63 |
| 1 Month Change | 17.02% |
| 3 Month Change | -16.29% |
| 1 Year Change | -36.73% |
| 3 Year Change | 22.87% |
| 5 Year Change | n/a |
| Change since IPO | -39.08% |
Recent News & Updates
Narrative Update • Jun 03
SRAD: Official Data And Prediction Markets Will Support 2026 Rebound Potential
Analysts have trimmed Sportradar Group's fair value estimate slightly to $21.22 from $21.38, along with a similar modest adjustment to the discount rate, as a wave of reduced price targets and a downgrade to Neutral reflects a preference for opportunities with clearer near term rerating potential. Analyst Commentary Recent Street research on Sportradar has become more cautious overall, with one major downgrade to Neutral and a broad round of price target cuts across multiple firms.Narrative Update • May 11
SRAD: Official Data And Prediction Markets Will Drive 2026 Upside Thesis
Analysts have reduced the average price target on Sportradar by about $6.50 to roughly $21. This change reflects slightly softer revenue growth and margin expectations, as well as lower assumed future P/E multiples in their updated models.Recent updates
Narrative Update • Jun 03
SRAD: Official Data And Prediction Markets Will Support 2026 Rebound Potential
Analysts have trimmed Sportradar Group's fair value estimate slightly to $21.22 from $21.38, along with a similar modest adjustment to the discount rate, as a wave of reduced price targets and a downgrade to Neutral reflects a preference for opportunities with clearer near term rerating potential. Analyst Commentary Recent Street research on Sportradar has become more cautious overall, with one major downgrade to Neutral and a broad round of price target cuts across multiple firms.Narrative Update • May 11
SRAD: Official Data And Prediction Markets Will Drive 2026 Upside Thesis
Analysts have reduced the average price target on Sportradar by about $6.50 to roughly $21. This change reflects slightly softer revenue growth and margin expectations, as well as lower assumed future P/E multiples in their updated models.Narrative Update • Apr 26
SRAD: Official League Data And Prediction Markets Will Support 2026 Bullish Thesis
Sportradar Group's updated analyst price target edges lower to about $27.92 from roughly $28.99, as analysts factor in a slightly higher discount rate, a modestly lower future P/E multiple of about 35.42, and largely unchanged expectations for revenue growth and profit margin. Analyst Commentary Recent research on Sportradar Group reflects a mix of optimism about the business model and caution around execution, valuation, and market expectations.Narrative Update • Apr 12
SRAD: Official League Data And Prediction Markets Will Drive 2026 Best Idea Thesis
The analyst price target for Sportradar Group has been modestly adjusted higher to reflect a fair value estimate of about $29. Analysts are balancing recent target cuts tied to lower valuation multiples and market uncertainty with generally supportive views on the company’s growth opportunities in prediction markets, official league data, and AI driven demand for live sports data.Seeking Alpha • Apr 01
Sportradar Group AG: Both The Moat And Growth Outlook Have Improved
Summary Sportradar Group AG remains a buy as its moat deepens and monetization opportunities expand. Integration of IMG strengthens SRAD’s platform, adding extensive data, streaming assets, and revenue synergies targeted at 25% by 2026. AI initiatives are enhancing data collection, product innovation, and margin potential, exemplified by the 4Sight product for NBC Universal. Playradar’s iGaming launch leverages SRAD’s existing sportsbook relationships, targeting a $100B+ TAM with minimal upfront risk. Read the full article on Seeking AlphaNarrative Update • Mar 28
SRAD: Prediction Market Data Partnerships Will Underpin 2026 Best Idea Thesis
Analysts have trimmed their average price target on Sportradar Group by a few dollars, reflecting slightly softer long term growth and margin assumptions, even as recent research still highlights solid core growth, cost control, and emerging opportunities in prediction markets and AI driven data demand. Analyst Commentary Recent research paints a mixed picture, with many firms cutting price targets while still pointing to solid execution in key areas like cost control, data monetization, and prediction markets.
New Narrative • Mar 18
Prediction Markets And Sports Rights Risks Will Test Long Term Upside Potential
Catalysts About Sportradar Group Sportradar Group supplies sports data, betting technology, streaming and marketing services to operators, media groups and technology platforms worldwide. What are the underlying business or industry changes driving this perspective?Narrative Update • Mar 12
SRAD: Prediction Market Data Deals Will Drive 2026 Best Idea Conviction
The updated analyst price target for Sportradar Group has moved lower by about $2.70 as analysts factor in slightly softer revenue growth assumptions, modestly tighter profit margins, a marginally higher discount rate, and a small reduction in expected future P/E multiples, even as they highlight ongoing opportunities in prediction markets and data partnerships. Analyst Commentary Analysts remain generally constructive on Sportradar Group while acknowledging a reset in valuation assumptions.
New Narrative • Mar 04
Long-Term AI And Rights Expansion Will Transform Sports Data And Betting Services
Catalysts About Sportradar Group Sportradar Group supplies official sports data, betting services and media solutions to operators, leagues and technology platforms worldwide. What are the underlying business or industry changes driving this perspective?Narrative Update • Feb 24
SRAD: 2026 Best Idea Conviction Will Outweigh Recent Risk Recalibration
The analyst price target for Sportradar Group has been trimmed by about $0.70 as analysts fine tune assumptions around fair value, discount rate, revenue growth, profit margin, and forward P/E in light of recent mixed target moves from JPMorgan, Wells Fargo, Guggenheim, and Stifel. Analyst Commentary Recent Street research on Sportradar Group reflects a split tape, with bullish analysts focusing on long term growth potential and bearish analysts revisiting their assumptions on risk, execution, and what they are willing to pay on a P/E basis.Narrative Update • Feb 10
SRAD: Core Data Strength Will Support 2026 High Conviction Upside
Analysts have trimmed their average price target on Sportradar Group by about $0.15 per share, reflecting slightly higher discount rate assumptions and modestly lower profit margin expectations, even as some recent research highlights constructive views on the company. Analyst Commentary Recent research on Sportradar Group reflects a mix of optimism and caution, with different firms adjusting their price targets and ratings in light of updated margin and discount rate assumptions.Narrative Update • Jan 24
SRAD: Core Data Strength And Media Traction Will Drive Future Upside
Narrative Update: Sportradar Group The updated analyst price target for Sportradar Group has shifted modestly lower to reflect a slightly reduced fair value estimate of about $32.61. This incorporates recent target cuts from several firms alongside supportive views that highlight ongoing core business strength and improving profitability assumptions.Narrative Update • Jan 09
SRAD: Core Business Strength And Media Traction Will Support Future Returns
Analysts have trimmed their average price target for Sportradar Group to about US$33.05 from roughly US$33.00, reflecting refreshed models after Q3 results. Some see muted near term growth assumptions, which they view as offset by expectations for ongoing benefits from the core business, the IMG Arena acquisition, and early traction in the media segment.Narrative Update • Dec 15
SRAD: Share Buybacks And Core Media Strength Will Drive Returns Ahead
Analysts have modestly reduced their average price target on Sportradar Group, trimming fair value expectations by less than $1 to reflect slightly higher discount rates and a marginally lower long term profit margin outlook, while remaining encouraged by solid core momentum, improving media traction, and longer term upside from prediction markets. Analyst Commentary Recent Street commentary reflects a generally constructive stance on Sportradar's long term growth profile, even as near term expectations are calibrated lower.Narrative Update • Dec 01
SRAD: Share Buybacks And Core Segment Strength Will Drive Performance Ahead
Analysts have slightly lowered their average fair value estimate for Sportradar Group from $33.18 to $32.92, citing a muted growth outlook despite improvements in profit margin and revenue growth in recent quarters. Analyst Commentary Analysts have recently provided a range of perspectives on Sportradar Group's future outlook, citing both positives and potential concerns that could impact the company's valuation and growth trajectory.Narrative Update • Nov 17
SRAD: Core Business Momentum And Share Buybacks Will Drive Long-Term Upside
The average analyst price target for Sportradar Group has decreased slightly to approximately $33.18 from $33.74 as analysts adjust their models to reflect recent earnings results and evolving industry outlooks. Analyst Commentary Analyst updates for Sportradar Group over recent weeks reflect a mix of optimism about the company’s execution and longer-term prospects, as well as some caution regarding near-term growth.Narrative Update • Sep 19
Sports Betting Expansion And Real-time Data Will Shape Future Markets
Analysts have modestly raised Sportradar Group’s price target to $33.74, citing its leadership in the sports data sector, robust growth and margin outlook, and successful strategic initiatives amid some industry headwinds. Analyst Commentary Bullish analysts highlight Sportradar’s leading position in the fast-growing sports data and technology sector, supported by high entry barriers and a duopoly market structure, driving expectations of strong double-digit annual revenue growth.Narrative Update • Sep 04
Sports Betting Expansion And Real-time Data Will Shape Future Markets
Sportradar Group's analyst price target held steady at $32.97 as analysts remain bullish on technology-led margin improvements, international expansion, and U.S. legalization potential, which offset sector headwinds and near-term estimate revisions. Analyst Commentary Bullish analysts cite continuous improvement in internal technology platforms and operational enhancements, including advanced offerings like player props and expanded markets, which are supporting gaming margins and positioning for higher seasonal highs.Seeking Alpha • Apr 21
The Bet Paid Off: Sportradar Nears IPO Highs
Summary Sportradar Group shares have surged 38% YTD and 140% over the last year, seen as a safe haven amid market uncertainty despite a high valuation. Investors are eying significant margin expansion coupled with increasing free cash flow conversion over the next years. This is thanks to long-lasting sport rights that SRAD has acquired. Recurring expenses for sports rights acquisitions could dampen farther away FCF. Find careful distinctions between net margins and free cash flow amid significant expenses for sport rights and their accounting treatment in this article. I often rate hold/neutral, even when my inclination is bullish or bearish. Rating systems don't consider time horizons or investment strategies. My articles aim to inform, not to make decisions. Read the full article on Seeking AlphaSeeking Alpha • Mar 14
Sportradar Group AG Q4 Preview: I Expect Top-Line Growth To Slow
Summary Sportradar Group AG's Q4 and full-year earnings report is due on March 19th, with analysts projecting $0.04 EPS on $309M sales, reflecting modest growth. SRAD has a high forward P/E ratio of 112x, making it appear expensive given its current profitability and expected growth slowdown in 2025. Key focus areas include new deals, partnerships, and performance in Betting & Gaming Content, with an emphasis on improving bottom-line margins and operational efficiency. Despite being cash-rich, Sportradar needs to utilize its cash for M&As or share buybacks and aggressively penetrate the US market to sustain growth. Read the full article on Seeking AlphaSeeking Alpha • Dec 17
Sportradar Q3: Earnings Momentum Stands Incredibly Strong
Summary Sportradar reported very strong Q3 growth, again beating Wall Street expectations by a wide margin through cross-selling, upselling, and new customers. Through growth, Sportradar is increasingly focusing on delivering margin expansion and strong free cash flow. With a raised 2024 guidance, new markets and sports league deals, Sportradar's earnings growth outlook stands incredibly good. Despite the recent stock rally, I estimate SRAD stock to have remaining 26% upside into a fair value of around $21.9. Read the full article on Seeking AlphaAnalysis Article • Nov 30
Is Sportradar Group (NASDAQ:SRAD) Using Too Much Debt?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
New Narrative • Nov 21
Revolutionising Sports Betting With AI And Global Networks For Future Profitability
Long-term sports content deals and hyper-personalized products are expected to drive sustained revenue growth and margin expansion.Analysis Article • Nov 10
Results: Sportradar Group AG Beat Earnings Expectations And Analysts Now Have New Forecasts
As you might know, Sportradar Group AG ( NASDAQ:SRAD ) just kicked off its latest third-quarter results with some very...Analysis Article • Oct 28
Sportradar Group's (NASDAQ:SRAD) Returns On Capital Not Reflecting Well On The Business
If you're looking for a multi-bagger, there's a few things to keep an eye out for. Firstly, we'd want to identify a...Seeking Alpha • Oct 02
Sportradar's Growth Runway Is Undervalued (Rating Upgrade)
Summary Sportradar has continued growing incredibly well, and the growth in the US, Brazil, and Africa, as well as sports rights expansion, provides a great runway ahead. The company focuses on pushing operating leverage with the existing technology, and the business model should allow for much higher margins. With a revised valuation, the SRAD stock seems to undervalue Sportradar's incredible earnings growth potential. Read the full article on Seeking AlphaAnalysis Article • Sep 29
Are Investors Undervaluing Sportradar Group AG (NASDAQ:SRAD) By 41%?
Key Insights Using the 2 Stage Free Cash Flow to Equity, Sportradar Group fair value estimate is US$20.92 Current share...Analysis Article • Sep 04
Why We're Not Concerned About Sportradar Group AG's (NASDAQ:SRAD) Share Price
When you see that almost half of the companies in the Hospitality industry in the United States have price-to-sales...Analysis Article • Aug 16
Analyst Estimates: Here's What Brokers Think Of Sportradar Group AG (NASDAQ:SRAD) After Its Second-Quarter Report
Shareholders might have noticed that Sportradar Group AG ( NASDAQ:SRAD ) filed its quarterly result this time last...Seeking Alpha • Jul 15
Sportradar Group: Looks Like A Bet
Summary This headline isn't necessarily negative. Bets can pay off. In the light of a summer packed to the brim with mega sports events like UEFA EURO 2024 and the Olympic Games in Paris, attention could shift to this stock-type. Yet, I am not the man for that kind of trading, which is why I value Sportradar fundamentally in this article. I conclude that the stock looks efficiently priced, showing neither significant undervaluation nor obvious red flags. I am not betting on Sportradar Group, yet this does not at all indicate a Sell rating. I typically rate Hold/neutral, even when my inclination is bullish or bearish. Rating systems don't consider time horizons or investment strategies. My articles aim to inform, not to make decisions. Read the full article on Seeking AlphaAnalysis Article • Jul 04
Here's Why Sportradar Group (NASDAQ:SRAD) Can Manage Its Debt Responsibly
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Jun 10
Returns On Capital At Sportradar Group (NASDAQ:SRAD) Paint A Concerning Picture
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Analysis Article • May 22
Statutory Profit Doesn't Reflect How Good Sportradar Group's (NASDAQ:SRAD) Earnings Are
When companies post strong earnings, the stock generally performs well, just like Sportradar Group AG's ( NASDAQ:SRAD...Seeking Alpha • May 07
Sportradar: The Ultimate Sports Bet
Summary Sportradar offers investors a unique, pure-play exposure to the rapidly growing sports betting industry, with a B2B operating model, a best-in-class management team, and a strong balance sheet. Sportradar is a Rule of 40 company trading at 12x NTM EBITDA with a ~20% adj. EBITDA margin and 20%+ revenue growth. The business model includes 80% revenue on subscription, strong cash flows, high barriers to entry and exit, exclusive contracts, and high switching costs for clients. Read the full article on Seeking AlphaSeeking Alpha • Apr 24
Sportradar: 4 Reasons Shares Could Be A Good Bet In 2024
Summary Sportradar's Q4 results were highlighted by strong margins and earnings momentum. The company announced a large share repurchasing authorization, which should be supportive of the stock price. We are bullish on shares of Sportradar which appear undervalued following a recent round of volatility. Read the full article on Seeking AlphaAnalysis Article • Apr 10
Sportradar Group AG (NASDAQ:SRAD) Shares Could Be 31% Above Their Intrinsic Value Estimate
Key Insights The projected fair value for Sportradar Group is US$8.89 based on 2 Stage Free Cash Flow to Equity...Analysis Article • Feb 17
With Sportradar Group AG (NASDAQ:SRAD) It Looks Like You'll Get What You Pay For
When close to half the companies in the Hospitality industry in the United States have price-to-sales ratios (or "P/S...Seeking Alpha • Feb 07
Sportradar: Attractive Upside With Steady Fundamentals
Summary Sportradar is a global leader in sports data and intelligence, with partnerships with major leagues and a strong presence in over 115 countries. Shares have traded lower since its IPO in 2021 but remain undervalued at the current price of $10, in my opinion. The increasing adoption of SRAD's Alpha Odds product and the legalization of sports betting in more US states may present strong catalysts. Read the full article on Seeking AlphaAnalysis Article • Jan 25
Does Sportradar Group (NASDAQ:SRAD) Have A Healthy Balance Sheet?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' It's only natural to consider a company's...Analysis Article • Jan 04
Estimating The Intrinsic Value Of Sportradar Group AG (NASDAQ:SRAD)
Key Insights The projected fair value for Sportradar Group is US$10.99 based on 2 Stage Free Cash Flow to Equity With...Analysis Article • Dec 11
Slowing Rates Of Return At Sportradar Group (NASDAQ:SRAD) Leave Little Room For Excitement
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? In a perfect world...Shareholder Returns
| SRAD | US Hospitality | US Market | |
|---|---|---|---|
| 7D | 10.8% | -3.1% | -2.7% |
| 1Y | -36.7% | -9.0% | 22.5% |
Return vs Industry: SRAD underperformed the US Hospitality industry which returned -8.5% over the past year.
Return vs Market: SRAD underperformed the US Market which returned 22.7% over the past year.
Price Volatility
| SRAD volatility | |
|---|---|
| SRAD Average Weekly Movement | 10.0% |
| Hospitality Industry Average Movement | 7.2% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.6% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: SRAD has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: SRAD's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2001 | 4,882 | Carsten Koerl | sportradar.com |
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, Malta, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean. The company offers betting technology and solutions, including betting and gaming content; real-time sports data points; pre-match and live odds services; streaming and betting engagement services; iGaming, which includes virtual soccer, horse and dog racing, basketball, tennis, baseball, and cricket; managed betting and trading services; and sports betting and gaming platform. It also provides sports content, technology, and services that include marketing services; sports media services comprising data, content and solutions for broadcasters, publishers, rights-holders, and technology companies; integrity services, including monitoring, intelligence, education, consultancy, rights protection, and regulatory solutions; and sports performance solutions for competition management, official data generation, automated content distribution and performance analysis, which include video and analytics, and coaching and scouting products.
Sportradar Group AG Fundamentals Summary
| SRAD fundamental statistics | |
|---|---|
| Market cap | US$4.33b |
| Earnings (TTM) | US$80.52m |
| Revenue (TTM) | US$1.53b |
59.1x
P/E Ratio3.1x
P/S RatioIs SRAD overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SRAD income statement (TTM) | |
|---|---|
| Revenue | €1.33b |
| Cost of Revenue | €977.37m |
| Gross Profit | €347.88m |
| Other Expenses | €278.06m |
| Earnings | €69.83m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.22 |
| Gross Margin | 26.25% |
| Net Profit Margin | 5.27% |
| Debt/Equity Ratio | 1.2% |
How did SRAD perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/08 05:45 |
| End of Day Share Price | 2026/06/08 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Sportradar Group AG is covered by 25 analysts. 20 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Pierre-Marie D'Ornano | Arete Research Services LLP |
| Michael Hickey | Benchmark Company |
| Shaun Kelley | BofA Global Research |