JD Sports Fashion Valuation

Is JD. undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of JD. when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: JD. (£1.54) is trading below our estimate of fair value (£2.34)

Significantly Below Fair Value: JD. is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for JD.?

Other financial metrics that can be useful for relative valuation.

JD. key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.9x
Enterprise Value/EBITDA8.4x
PEG Ratio0.9x

Price to Earnings Ratio vs Peers

How does JD.'s PE Ratio compare to its peers?

The above table shows the PE ratio for JD. vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average18.5x
FRAS Frasers Group
9.3x10.3%UK£3.7b
SMWH WH Smith
30x23.5%UK£1.9b
PETS Pets at Home Group
17.4x13.2%UK£1.4b
WOSG Watches of Switzerland Group
17.3x19.9%UK£1.0b
JD. JD Sports Fashion
14.8x15.9%UK£8.0b

Price-To-Earnings vs Peers: JD. is good value based on its Price-To-Earnings Ratio (14.8x) compared to the peer average (18.3x).


Price to Earnings Ratio vs Industry

How does JD.'s PE Ratio compare vs other companies in the GB Specialty Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a18.1%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a18.1%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: JD. is good value based on its Price-To-Earnings Ratio (14.8x) compared to the UK Specialty Retail industry average (17.3x).


Price to Earnings Ratio vs Fair Ratio

What is JD.'s PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

JD. PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio14.8x
Fair PE Ratio25.8x

Price-To-Earnings vs Fair Ratio: JD. is good value based on its Price-To-Earnings Ratio (14.8x) compared to the estimated Fair Price-To-Earnings Ratio (25.8x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst JD. forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£1.54
UK£1.68
+9.0%
22.2%UK£2.50UK£1.10n/a15
Sep ’25UK£1.38
UK£1.67
+20.9%
22.3%UK£2.50UK£1.10n/a15
Aug ’25UK£1.32
UK£1.63
+23.4%
20.7%UK£2.50UK£1.10n/a15
Jul ’25UK£1.19
UK£1.68
+40.7%
19.5%UK£2.50UK£1.15n/a14
Jun ’25UK£1.28
UK£1.69
+32.4%
19.4%UK£2.50UK£1.15n/a14
May ’25UK£1.12
UK£1.69
+50.5%
19.4%UK£2.50UK£1.15n/a14
Apr ’25UK£1.35
UK£1.66
+23.1%
19.8%UK£2.50UK£1.15n/a13
Mar ’25UK£1.20
UK£1.78
+48.4%
20.7%UK£2.50UK£1.15n/a13
Feb ’25UK£1.15
UK£1.82
+57.9%
21.5%UK£2.50UK£1.15n/a13
Jan ’25UK£1.66
UK£2.16
+30.0%
18.3%UK£3.00UK£1.30n/a13
Dec ’24UK£1.60
UK£2.15
+34.0%
18.7%UK£3.00UK£1.30n/a13
Nov ’24UK£1.27
UK£2.14
+69.4%
19.4%UK£3.00UK£1.30n/a12
Oct ’24UK£1.50
UK£2.14
+43.3%
18.5%UK£3.00UK£1.30n/a13
Sep ’24UK£1.44
UK£2.18
+51.6%
18.3%UK£3.00UK£1.30UK£1.3814
Aug ’24UK£1.53
UK£2.25
+47.0%
14.5%UK£3.00UK£1.70UK£1.3213
Jul ’24UK£1.46
UK£2.26
+55.1%
13.9%UK£3.00UK£1.70UK£1.1913
Jun ’24UK£1.52
UK£2.28
+49.8%
14.1%UK£3.00UK£1.70UK£1.2812
May ’24UK£1.61
UK£2.28
+41.4%
14.8%UK£3.00UK£1.70UK£1.1211
Apr ’24UK£1.78
UK£2.28
+28.1%
14.8%UK£3.00UK£1.70UK£1.3511
Mar ’24UK£1.80
UK£2.27
+26.1%
14.3%UK£3.00UK£1.70UK£1.2012
Feb ’24UK£1.63
UK£2.09
+27.8%
16.0%UK£3.00UK£1.70UK£1.1512
Jan ’24UK£1.26
UK£1.93
+52.7%
22.6%UK£3.00UK£1.31UK£1.6612
Dec ’23UK£1.28
UK£1.93
+50.5%
22.6%UK£3.00UK£1.31UK£1.6012
Nov ’23UK£1.00
UK£1.93
+92.2%
22.6%UK£3.00UK£1.31UK£1.2712
Oct ’23UK£1.00
UK£1.96
+95.1%
21.8%UK£3.00UK£1.31UK£1.5012
Sep ’23UK£1.14
UK£2.02
+76.7%
20.2%UK£3.00UK£1.31UK£1.4412

Analyst Forecast: Target price is less than 20% higher than the current share price.


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