Update shared on 19 Dec 2025
Analysts have modestly lowered their price target on Vail Resorts to a range of about $145 to $237 per share. This reflects concerns over softer Epic pass sales, a more guarded fiscal 2026 EBITDA outlook, and uncertainty around the pace of the company’s operational turnaround.
Analyst Commentary
Analysts are digesting a mixed set of signals for Vail Resorts, with price targets being reset lower but views diverging on the company’s medium term earnings power and execution risk.
Bullish Takeaways
- Bullish analysts see the reduced price targets as primarily a rebasing exercise, arguing current valuations already discount a prolonged turnaround and slower pass growth.
- Several note that fiscal 2026 EBITDA guidance, while underwhelming versus prior expectations, still implies solid profitability and cash generation that can support ongoing investment in guest experience and resort infrastructure.
- Supportive views emphasize that early signs of a strategic reset under returning leadership, including a renewed focus on guest engagement and commercial capabilities, could begin to drive better execution into fiscal 2027 and beyond.
- The decision by a seasoned executive from a leading consumer brand to join Vail is seen by some as a sign that the platform and long term growth opportunity in premium mountain tourism remain attractive.
Bearish Takeaways
- Bearish analysts argue that the broad wave of price target cuts, clustered in the mid $100s, underscores rising concern that the turnaround will be slower and more costly than previously anticipated.
- They highlight softer Epic pass sales and a below consensus fiscal 2026 outlook as evidence that demand trends in core North American markets are weakening, pressuring volume growth and limiting operating leverage.
- Concerns persist that guest engagement issues and underperformance in recent quarters reflect deeper operational and brand challenges, which could cap valuation until tangible improvements emerge in visitation and spend per guest.
- Some also flag leadership risk, noting that key commercial roles will be in transition at a time when the company needs flawless execution, raising questions about the pace and consistency of any recovery in growth and margins.
Valuation Changes
- Fair Value: Unchanged at ZAR 176.89 per share, indicating no revision to the intrinsic value estimate.
- Discount Rate: Stable at 16.73 percent, reflecting no reassessment of the company’s risk profile or required return.
- Revenue Growth: Marginally reduced from 12.96 percent to 12.96 percent, a negligible technical adjustment with no practical impact on the outlook.
- Net Profit Margin: Adjusted slightly from 16.69 percent to 16.69 percent, representing only a rounding level change in long term profitability assumptions.
- Future P/E: Essentially unchanged at 10.77x, signaling a consistent valuation multiple applied to forward earnings.
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