SalesforceCRM
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Fair Value
US$263
Share price20 May
US$170.0635.3% undervalued intrinsic discount
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1Y-35.48%
7D1.49%

Salesforce Future Value Could Reach $263 as Market Remains Short-Sighted

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Published
20 May 26
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302
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Salesforce still looks mispriced to me.

At around $174, the market is acting as if growth has structurally broken, while the underlying business still throws off very serious cash. FY26 revenue came in at $41.5 billion and free cash flow reached $14.4 billion, which is not what a weak software company looks like. On top of that, Salesforce returned $14.3 billion to shareholders, including $12.7 billion in buybacks, and also increased its dividend. That combination matters. It shows a company with both scale and flexibility.

The key point for me is that Salesforce should not be judged on book value. This is not a balance sheet story. It is a recurring revenue, margin and cash flow story. That is why a DCF is the right lens here, not NAV. When I run it that way, I get an intrinsic value of roughly $310 per share. After applying a 15% safety margin, my 12-month base-case price target comes out at $263.53.

That still leaves meaningful upside from the current share price.

I think the market is mainly stuck on two concerns. First, near-term cloud growth is no longer exciting enough for a company of this size. Second, there is still uncertainty around how quickly Agentforce and the broader AI proposition will translate into tangible revenue. Those are fair concerns, but I do not think they justify the current valuation gap. The business remains highly cash generative, margins are solid, and management still has room to keep buying back stock aggressively.

My bull case is $346.50. That assumes Agentforce monetisation improves faster, cross-sell benefits from Informatica start to show, and the market becomes willing to re-rate the stock more like a high-quality software compounder again. My bear case is $174.00, which is effectively where the stock trades now. That tells me a lot of pessimism is already reflected in the price.

Technically, the setup is less attractive than the fundamentals. The stock is trading below both its 50-day and 200-day moving averages, and momentum is still weak. So I do not think the chart is confirming the valuation case yet. But that is also often where the opportunity starts to build, especially in large-cap software when sentiment becomes too negative relative to cash flow reality.

Overall, I see Salesforce as undervalued. Not because it is a perfect story today, but because the market is pricing it as if the business has lost its edge, while the financials suggest otherwise. For me, this is still a high-quality platform with strong recurring revenues, robust free cash flow and optionality from AI that is not fully reflected in the current share price.

My 12-month base-case valuation remains $263.53 per share.

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Disclaimer

The user Ivoed has a position in NYSE:CRM. Simply Wall St has no position in any of the companies mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The author of this narrative is not affiliated with, nor authorised by Simply Wall St as a sub-authorised representative. This narrative is general in nature and explores scenarios and estimates created by the author. The narrative does not reflect the opinions of Simply Wall St, and the views expressed are the opinion of the author alone, acting on their own behalf. These scenarios are not indicative of the company's future performance and are exploratory in the ideas they cover. The fair value estimates are estimations only, and does not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that the author's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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Salesforce Will Boost Revenue by 9.2% as It Heads for a Bright Future

Item 1 – Business (what the company does)​ Salesforce is a global leader in CRM, delivering its products as multi‑tenant, cloud‑based applications and platforms across sales, service, marketing, commerce, integration, analytics, collaboration and industry verticals.​ Core monetization is subscription and support (94% of FY25 revenue) with some term software licenses (mainly Integration & Analytics), sold primarily via direct sales and secondarily via partners.​ Key platforms/technology: Salesforce Platform + Hyperforce (multi‑tenant, cloud infrastructure, local data residency, low‑/no‑code tools, Trust Layer for safe AI).​ Agentforce (agentic AI layer enabling autonomous AI agents across functions), Data Cloud (hyperscale data engine and unified customer profile), MuleSoft (integration/API), Tableau (analytics), Slack (collaboration + embedded AI), Industries AI (pre‑built industry capabilities and AI agents).​ Main customer segments: businesses of all sizes across most industries; no single customer >10% revenue.​ Business model and distribution: subscription SaaS and support, some consumption‑based pricing (Agentforce, Data Cloud) and some term licenses; go‑to‑market through global direct sales force, self‑service, SI/consulting and ISV partners and AppExchange marketplace.​ Geographic footprint: operates worldwide with revenue split FY25 – Americas 66%, Europe 24%, Asia Pacific 10%; assets primarily in the U.S., with data centers in U.S., Europe, Asia.​ Growth strategy and levers: Deepen existing customer relationships via cross‑sell/upsell and multi‑cloud adoption; expand support offerings.​ Increase global penetration with expanded go‑to‑market and partner channels.​ Focus on industries and new products (e.g., Agentforce, Data Cloud, industry‑specific clouds and AI).​ Leverage partner ecosystem (ISVs, SIs, AppExchange) to extend reach and solution breadth.​ Use M&A and strategic investments to complement organic innovation and broaden platform capabilities.​ Item 1A – Risk Factors (grouped themes)​ Operational / Execution Cybersecurity and data protection: risk of breaches at Salesforce, its cloud/data‑center providers or internet infrastructure leading to data compromise, service outages, regulatory disclosure obligations, reputational harm and financial/legal exposure.​ Service quality and reliability: defects, outages, or integration challenges (including from acquired technologies) could reduce demand, trigger credits/claims, increase churn and harm brand.​ Third‑party dependencies: heavy reliance on external cloud platforms, data centers, hardware, software and internet connectivity; disruptions or loss of key providers could raise costs and impair delivery.​ Scaling and infrastructure: need to accurately plan capacity (especially with AI workloads) and continually upgrade systems; failures can cause performance degradation and outages.​ M&A integration: failure to realize acquisition synergies, integration challenges, hidden liabilities, retention issues, regulatory scrutiny, and higher amortization/stock comp can all hurt results.​ Organizational scale and restructuring: growth plus prior and ongoing restructurings (workforce and real estate reductions) can strain management, erode culture, reduce productivity and impair talent attraction/retention.​ Renewal/consumption risk: customers can reduce seats, downgrade, shorten terms or not renew; newer consumption‑based products (Agentforce, Data Cloud) add pricing and demand uncertainty.​ Enterprise sales complexity: longer, costlier sales cycles, customization demands and complex implementations can delay revenue recognition and pressure margins.​ Competitive / Industry / Strategic Intense competition: faces large enterprise software vendors, cloud providers, specialized SaaS, productivity/communications platforms and internal‑build alternatives; 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subscription and support $35.7B, +10% YoY; professional services and other $2.2B, –4% YoY (lower demand for large, multi‑year transformation projects).​ Revenue by cloud: Sales +10%, Service +10%, Platform & Other +10%, Marketing & Commerce +8%, Integration & Analytics +11%.​ Geography: Americas +8%, Europe +9%, APAC +12%.​ Profitability and margins: Operating income $7.2B (19% margin) vs. $5.0B (14%) in FY24 – driven by revenue growth, restructuring and cost discipline (notably in sales & marketing and G&A).​ Net income $6.2B (diluted EPS $6.36) vs.
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Fair Value vs Share Price

US$263
vs US$170.0635.3% undervalued intrinsic discount
PastFuture-167m79b2015201820212024202620272029Revenue US$79.3bEarnings US$14.2b
24.1%
Revenue growth
18%
Profit margin

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Company analysis

Undervalued with proven track record.

Market capUS$142.3b
PB4.1x
Estimated Growth8.9%
Dividend Yield1.0%
Full analysis

CEO & management

Marc Benioff
CEO
3.0yrs
CEO Tenure

Provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific.