Last Update08 Sep 25Fair value Decreased 1.65%
Analysts moderately lowered Adobe's price target to $475.45 amid mixed views—bulls cite resilient margins, disciplined execution, and AI potential, while bears flag Creative Cloud market share losses and AI competition—leaving fair value edging slightly lower.
Analyst Commentary
- Bullish analysts highlight Adobe’s potential as a long-term AI winner, citing its commercially safe generative content approach, resilient top line, disciplined expense management, and industry-leading margins as supportive of attractive long-term value.
- Recent tiered pricing initiatives offer near-term revenue uplift potential ($50M-$80M), with cautious optimism that these may result in an upward nudge to Adobe’s fiscal 2025 outlook.
- Some bearish analysts express doubts about the durability of Adobe’s AI growth story, referencing diminishing market share for Adobe’s AI models and ongoing competitive pressure from lower-cost creative solutions.
- While positive web traffic and enterprise digital experience momentum underpin stable performance, flagged concerns persist regarding Creative Cloud’s market share losses amid price hikes and intensifying competition from freemium apps like Canva.
- Currency tailwinds and stronger-than-expected Dynamic Media revenues modestly improve fiscal 2025 numbers, but analysts remain divided, seeing the stock as likely range-bound without clearer generative AI monetization progress or sustained Creative Cloud recovery.
What's in the News
- Adobe has deepened partnerships with global brands, notably launching AI-powered fan engagement tools with the English Premier League and Microsoft to enhance digital experiences for fantasy league fans and support the league’s broad digital transformation (FT; 2025-07-28; 2025-07-10).
- The company is accelerating its product innovation with Acrobat Studio, which unifies PDF, Express, and AI agents into an integrated workspace for productivity and content creation, while leveraging conversational AI for insights, collaboration, and document processing (2025-08-19).
- Adobe continues to advance its generative AI portfolio, expanding Firefly to mobile devices and integrating third-party AI models, thereby offering creative professionals unmatched flexibility for image and video generation, with robust content credentialing for transparency (2025-06-17).
- Strategic collaborations with Infosys and Newell Brands are enabling enterprises to scale personalization and content creation with generative AI, improve workflow efficiency, and enhance omnichannel marketing efforts; Newell has achieved significant gains in asset production and time-to-market with Adobe solutions (2025-06-18; 2025-06-12).
- Despite ongoing innovation and partnerships, Adobe was removed from the Russell Top 50 Index (2025-06-27) but completed a significant buyback, repurchasing 6.55% of shares for ~$14.9bn since March 2024 (2025-06-12).
Valuation Changes
Summary of Valuation Changes for Adobe
- The Consensus Analyst Price Target remained effectively unchanged, moving only marginally from $480.07 to $475.45.
- The Future P/E for Adobe remained effectively unchanged, moving only marginally from 26.57x to 26.29x.
- The Discount Rate for Adobe remained effectively unchanged, moving only marginally from 8.53% to 8.50%.
Key Takeaways
- Adobe’s AI-driven innovations and expanded mobile offerings are set to boost user engagement, drive revenue growth, and enhance creative efficiency.
- The strategic focus on partner ecosystems and product integration promises increased enterprise sales and improved net margins.
- Increasing competition and the need for innovation in AI and digital media could pressure Adobe's pricing, market share, and profitability.
Catalysts
About Adobe- Operates as a technology company worldwide.
- Adobe's continued innovations, such as the Firefly app subscriptions integrating AI models for creative ideation and production, are expected to drive revenue growth through new product offerings and increased adoption among creative and business professionals.
- The introduction of GenStudio and Firefly Services is transforming marketing campaigns by enhancing creativity, personalization, and efficiency, potentially improving Adobe's net margins as these integrated solutions streamline marketing efforts for enterprises.
- Adobe's expansion into mobile and web offerings, including the new Photoshop mobile app and web experience, is aimed at attracting the next generation of creators, which could result in an increase in subscription revenue.
- The strategic focus on AI-infused products like Acrobat AI Assistant and Express is expected to boost user engagement, leading to higher retention and upselling opportunities, thereby positively impacting Adobe's earnings.
- Adobe's commitment to leveraging an ecosystem of partners to deliver their One Adobe solution indicates potential for revenue expansion through increased enterprise sales and enhanced cross-cloud product integration.
Adobe Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Adobe's revenue will grow by 9.0% annually over the next 3 years.
- Analysts assume that profit margins will shrink from 30.4% today to 29.9% in 3 years time.
- Analysts expect earnings to reach $8.7 billion (and earnings per share of $21.7) by about September 2028, up from $6.9 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $10.7 billion in earnings, and the most bearish expecting $7.7 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 26.2x on those 2028 earnings, up from 21.9x today. This future PE is lower than the current PE for the US Software industry at 36.2x.
- Analysts expect the number of shares outstanding to decline by 3.63% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 8.52%, as per the Simply Wall St company report.
Adobe Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Increasing competition in the AI and digital media markets could pressure Adobe's pricing and market share, impacting future revenue growth and earnings.
- The complexity of integrating third-party AI models alongside Adobe's own offerings might pose technological and operational challenges, potentially affecting net margins if not smoothly executed.
- Economic uncertainties, such as changing macroeconomic conditions or reduced enterprise spending on digital transformation, could lead to slower-than-expected growth in subscription revenue.
- The need to continuously innovate and invest in AI and other technologies to maintain competitive advantage may lead to higher operating expenses, impacting net margins and earnings.
- Dependence on successful execution of cross-cloud offerings and the One Adobe sales strategy could result in risks to revenue growth if these strategies do not meet customer needs or expectations effectively.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $472.153 for Adobe based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $605.0, and the most bearish reporting a price target of just $280.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $29.3 billion, earnings will come to $8.7 billion, and it would be trading on a PE ratio of 26.2x, assuming you use a discount rate of 8.5%.
- Given the current share price of $354.06, the analyst price target of $472.15 is 25.0% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.