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Firefly And GenStudio Will Transform Marketing And Boost Future Engagement

Published
17 Jul 24
Updated
24 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-39.2%
7D
-1.5%

Author's Valuation

US$450.3229.0% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 24 Nov 25

Fair value Decreased 1.28%

ADBE: Ongoing AI Product Adoption Will Drive Early Revenue Milestones And Overcome Doubts

Adobe's analyst price target has been revised downward by approximately $6 to $450. Analysts are trimming future growth and profit expectations in light of continued AI-driven uncertainty and evolving competitive dynamics.

Analyst Commentary

Analysts remain divided on Adobe's near-term outlook, with a range of target price adjustments reflecting both confidence in the company's ongoing execution and caution regarding persistent market headwinds.

Bullish Takeaways
  • Bullish analysts highlight Adobe's outperformance in the recent quarter, with revenue and earnings exceeding expectations, and consistent delivery across new product initiatives.
  • Momentum in Adobe's AI-infused product suite, such as Firefly and AI Assistant, is contributing to incremental revenue and early achievement of key AI-first ARR milestones.
  • Several see upside potential in Adobe's valuation, suggesting that skepticism over long-term growth is already factored into current share prices, which they believe may limit downside risk.
  • Positive commentary points to Adobe's ability to raise future ARR guidance and demonstrate strong large deal activity, reinforcing confidence in management's ability to adapt and execute through product transitions.
Bearish Takeaways
  • Bearish analysts continue to trim price targets in response to decelerating revenue growth, persistence of AI-driven uncertainty, and competitive pressures from alternative solutions.
  • Cautious perspectives center on Adobe's lower growth assumptions, with some pointing to a lack of clear financial and product updates before the company's major events.
  • Concerns continue regarding the extent to which Adobe will be able to fully monetize AI improvements and drive durable revenue growth rather than just user adoption.
  • Some view current valuation multiples as reflective of sector-wide compression, with investor sentiment unlikely to shift until Adobe can provide clear evidence of stabilized growth and measurable competitive differentiation.

What's in the News

  • Adobe is reportedly close to acquiring Semrush in a deal valued at $1.9 billion, with an offer that more than doubles Semrush's latest closing price. (The Wall Street Journal)
  • The company recently held discussions to acquire AI startup Synthesia, which is known for its generative video avatars, in a potential $3 billion deal. However, talks have not led to an agreement. (The Information)
  • Adobe has announced a global partnership with HUMAIN to develop personalized generative AI models tailored for Arabic language, culture, and heritage. The aim is to bring next-generation multimodal AI to the Middle East region. (Key Developments)
  • The international partnership between Amaze Holdings and Adobe Express has expanded to India, enabling over 2 million local creators and entrepreneurs to leverage integrated e-commerce and design tools. (Key Developments)
  • Adobe and YouTube have teamed up to launch a new Premiere mobile content creation space focused on YouTube Shorts, empowering creators to produce and publish short-form videos with Adobe's editing tools. (Key Developments)

Valuation Changes

  • Consensus Analyst Price Target has been lowered slightly, from $456.18 to $450.32.
  • Discount rate has fallen modestly, decreasing from 8.58% to 8.53%.
  • Revenue growth expectation has risen slightly, moving from 8.80% to 8.87%.
  • Net profit margin estimate has edged down marginally, from 29.24% to 29.14%.
  • Future P/E ratio forecast has decreased, shifting from 25.08x to 24.57x.

Key Takeaways

  • Adobe’s AI-driven innovations and expanded mobile offerings are set to boost user engagement, drive revenue growth, and enhance creative efficiency.
  • The strategic focus on partner ecosystems and product integration promises increased enterprise sales and improved net margins.
  • Increasing competition and the need for innovation in AI and digital media could pressure Adobe's pricing, market share, and profitability.

Catalysts

About Adobe
    Operates as a technology company worldwide.
What are the underlying business or industry changes driving this perspective?
  • Adobe's continued innovations, such as the Firefly app subscriptions integrating AI models for creative ideation and production, are expected to drive revenue growth through new product offerings and increased adoption among creative and business professionals.
  • The introduction of GenStudio and Firefly Services is transforming marketing campaigns by enhancing creativity, personalization, and efficiency, potentially improving Adobe's net margins as these integrated solutions streamline marketing efforts for enterprises.
  • Adobe's expansion into mobile and web offerings, including the new Photoshop mobile app and web experience, is aimed at attracting the next generation of creators, which could result in an increase in subscription revenue.
  • The strategic focus on AI-infused products like Acrobat AI Assistant and Express is expected to boost user engagement, leading to higher retention and upselling opportunities, thereby positively impacting Adobe's earnings.
  • Adobe's commitment to leveraging an ecosystem of partners to deliver their One Adobe solution indicates potential for revenue expansion through increased enterprise sales and enhanced cross-cloud product integration.

Adobe Earnings and Revenue Growth

Adobe Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Adobe's revenue will grow by 9.0% annually over the next 3 years.
  • Analysts assume that profit margins will shrink from 30.4% today to 29.9% in 3 years time.
  • Analysts expect earnings to reach $8.7 billion (and earnings per share of $21.7) by about September 2028, up from $6.9 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $10.7 billion in earnings, and the most bearish expecting $7.7 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 26.2x on those 2028 earnings, up from 21.9x today. This future PE is lower than the current PE for the US Software industry at 36.2x.
  • Analysts expect the number of shares outstanding to decline by 3.63% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.52%, as per the Simply Wall St company report.

Adobe Future Earnings Per Share Growth

Adobe Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Increasing competition in the AI and digital media markets could pressure Adobe's pricing and market share, impacting future revenue growth and earnings.
  • The complexity of integrating third-party AI models alongside Adobe's own offerings might pose technological and operational challenges, potentially affecting net margins if not smoothly executed.
  • Economic uncertainties, such as changing macroeconomic conditions or reduced enterprise spending on digital transformation, could lead to slower-than-expected growth in subscription revenue.
  • The need to continuously innovate and invest in AI and other technologies to maintain competitive advantage may lead to higher operating expenses, impacting net margins and earnings.
  • Dependence on successful execution of cross-cloud offerings and the One Adobe sales strategy could result in risks to revenue growth if these strategies do not meet customer needs or expectations effectively.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $472.153 for Adobe based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $605.0, and the most bearish reporting a price target of just $280.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $29.3 billion, earnings will come to $8.7 billion, and it would be trading on a PE ratio of 26.2x, assuming you use a discount rate of 8.5%.
  • Given the current share price of $354.06, the analyst price target of $472.15 is 25.0% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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