On April 8, the official press conference of the 2026 Jiangsu E-Sports Super League was held in Luoshe Town, Huishan District, Wuxi. The event is centered on the integration of “ sports + cultural tourism + e-sports ”, and was created by Huya Company in conjunction with the original team of the Football Super League. At the press conference, Jiangsu Sports Industry Group, Xinhua Newspaper Media Group, Jiangsu Radio and Television Station, and Guangzhou Huya Information Technology Co., Ltd. joined hands to comprehensively expand through strategic cooperation signing, event system release, IP cross-border linkage and other links. The event layout demonstrates Jiangsu's firm determination to promote the deep integration of the digital economy and the cultural, sports and tourism industry.
All parties have worked together to develop and create a provincial e-sports cultural tourism benchmark event
Yu Jie, deputy director of the People's Government of Huishan District, Wuxi City, said at the press conference that Huishan is located in the core hinterland of the Yangtze River Delta and has always regarded e-sports as an important starting point for the deep integration of culture, sports and tourism to activate the young vitality of the city. It has successfully held a number of brand events, introduced professional teams, and introduced special support policies Explore a new integration path of “电竞+intangible cultural heritage”“电竞+ancient town”“电竞+consumption”. Huishan District will take this event as a new starting point, continue to deepen the strategy of “电竞+”, strengthen the event hosting, optimize the industrial ecology, and deepen integration articles, and use the event as a link to deeply explore local cultural tourism resources and e-sports industry potential, drive the upgrading of regional cultural tourism consumption, and strive to create a benchmark for the integrated development of e-sports culture and tourism in the Yangtze River Delta Injecting Huishan momentum into the high-quality development of Jiangsu's digital culture and sports industry.
Yu Jie, deputy director of the People's Government of Huishan District, Wuxi City, delivered a speech
The person in charge of the Huya Company event said that under the wave of the digital economy, e-sports is becoming a new driving force for regional development. The 2026 Jiangsu E-sports Super League is a demonstration project guided by the government, supported by top IP, and co-constructed by leading platforms. Huya will be positioned as an ecological builder and value connector, participate deeply, take root in Jiangsu for a long time, and work with all parties to build the event into a national benchmark regional e-sports IP in three years, allowing the “ e-sports Super League to follow the football After the Super League, it has become another eye-catching business card of Jiangsu, jointly promoting the in-depth integrated development of Jiangsu's e-sports and cultural tourism industries.
The integration of culture and tourism is the core highlight of this event. At the press conference, the “ e-sports Su Chao × Su Xinyou ” cultural tourism cooperation platform was officially launched. The “ Su Xinyou ” platform and the intelligent body will be fully connected. Service points will be set up at the press conference and each competition station to push “ e-sports + cultural tourism. ” special lines, distribute cultural tourism welfare gift packages, and realize “ game viewing + tourism ” one-stop guidance This model draws on the successful experience of the integration of “ e-sports + cultural tourism in many places in Jiangsu, allowing event traffic to be effectively transformed into an increase in cultural tourism consumption.
This press conference will simultaneously create an e-sports cultural and tourism carnival in Luoshe Town. The outfield market will set up rich experience scenes. The Soviet Super League mascot “ Su Dudu ” will interact with Coser on-site parades, integrating intangible cultural heritage handicrafts, e-sports interactions, special food, and real-life check-ins. Waiting for diverse content, It reproduces the fireworks atmosphere and cultural tourism heritage of Luoshe Town's characteristic market, allowing on-site guests and tourists to immerse themselves in the unique charm of e-sports + cultural tourism.
The implementation of the all-dimensional competition system has laid a solid foundation for the development of Jiangsu e-sports
As an important content of this press conference, the core concept and visual system of the 2026 Jiangsu E-Sports Super League were officially announced. The event LOGO and main KV were unveiled simultaneously, deeply integrating Jiangsu's regional characteristics with e-sports trend styles to create an exclusive E-sports brand logo in Jiangsu. At the same time, the competition operation cooperation model and the full-year schedule plan were also announced to build a professional, diverse and province-wide competition layout.
In addition, the Jiangsu “ e-sports Su Chaoxing anchor ” training plan has been launched simultaneously. Local e-sports talents will be tapped through systematic incubation and signing policies, and the Jiangsu e-sports talent training system will be improved to continue to deliver fresh blood to the event.
Huya anchor and college contestant 4V4 exhibition match
In the "strategic cooperation signing process", Jiangsu Sports Industry Group, Xinhua Newspaper Media Group, Jiangsu Radio and Television Station, and Guangzhou Huya Information Technology Co., Ltd. jointly completed the signing. The four parties will build a sports + culture around the Jiangsu E-sports Super League system. Tourism + e-sports “ diversified cooperation ecology. All parties will uphold the core principles of government guidance, industry collaboration, market operation, and social participation, integrate global resources, promote the deep integration of e-sports events with the cultural tourism and sports industries, and achieve two-way empowerment of event value and local development.
Strategic cooperation contracted
In addition to the cooperative ecology and the establishment of the event system, the press conference also announced a matrix of publicity and broadcast channels covering all events. Among them, the Jiangsu Provincial E-Sports Super League omni-channel account operated by Jiangsu Sports Industry Group will join forces with Xinhua Daily, Jiangsu Provincial Radio and Television Station, Shuiyun Jiangsu, Wuxi Radio and Television Group, Huya Live and other platforms to jointly build “ The full platform, multi-dimensional, wide coverage communication system helps the voice of the event radiate across the country. At the same time, the cooperation authorization of the managers of Jiangsu's 13 urban competition areas was completed simultaneously on site, clarifying the operating entities of the competition areas in various places, and promoting the event to truly be implemented in all parts of Jiangsu and benefit the entire province.
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