Global Market Expansion And Premium Focus Will Yield Success

Key Takeaways

• Geographic expansion and direct market strategies in EIMEA indicate potential for sustained revenue growth and enhanced margins.
  
• Premiumization and divestment of less profitable brands aim to boost overall margins and refocus the company on higher-growth opportunities.
  
• Challenges such as divestiture uncertainty, currency fluctuations, and regional market conditions could affect WD-40's revenue growth and profit margins.

Catalysts

Develops and sells maintenance products, and homecare and cleaning products in North America, Central and South America, Asia, Australia, Europe, India, the Middle East, and Africa.

• The significant volume growth in Europe, India, the Middle East, and Africa (EIMEA), particularly driven by the transition to direct markets in areas like Brazil and potential new strategies for more markets, suggests continued revenue growth. This geographic expansion strategy will likely enhance revenue over the coming years.
  
• The company's focus on premiumization of products, with targets for a compound annual growth rate for premium products exceeding 10%, is poised to improve net margins by shifting the product mix towards higher-margin offerings.
  
• WD-40’s strategy to divest its less profitable home care and cleaning brands is expected to position the company as a higher growth and higher gross margin enterprise, ultimately boosting operational margins and net margins once complete.
  
• Supply chain optimization initiatives, such as improved efficiencies and cost savings through strategic supplier partnerships, are projected to mitigate potential tariff impacts and support margin expansion, contributing positively to gross margins.
  
• The focus on boosting digital commerce and expanding brand awareness via e-commerce platforms is anticipated to drive revenue growth and improve earnings by capitalizing on new customer acquisition and sales channels.

WD-40 Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming WD-40's revenue will grow by 5.6% annually over the next 3 years.
• Analysts assume that profit margins will shrink from 13.9% today to 12.0% in 3 years time.
• Analysts expect earnings to reach $86.4 million (and earnings per share of $6.59) by about April 2028, up from $85.1 million today.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 53.4x on those 2028 earnings, up from 35.8x today. This future PE is greater than the current PE for the US Household Products industry at 18.8x.
• Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 6.21%, as per the Simply Wall St company report.

WD-40 Future Earnings Per Share Growth

Risks

• Uncertainty around the anticipated divestiture of WD-40's home care and cleaning business, which may impact revenue and operating income if not successfully completed as planned.
  
• Foreign currency exchange rate fluctuations present a headwind, impacting net sales and operating income as highlighted by currency-adjusted sales figures.
  
• Challenges in the Asia Pacific region, such as the 1% sales decline and weaker market conditions, could affect total revenue growth.
  
• Potential inflationary pressures and tariff impacts may necessitate price adjustments, potentially affecting profit margins and overall earnings.
  
• Higher operating expenses, particularly related to employee costs and brand-building activities, have increased the cost of doing business as a percentage of net sales, impacting net margins.

Valuation

• The analysts have a consensus price target of $296.0 for WD-40 based on their expectations of its future earnings growth, profit margins and other risk factors.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $718.9 million, earnings will come to $86.4 million, and it would be trading on a PE ratio of 53.4x, assuming you use a discount rate of 6.2%.
• Given the current share price of $224.92, the analyst price target of $296.0 is 24.0% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.