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E-Vapor And Oral Tobacco Will Face Regulatory Setbacks

Published
18 Jul 24
Updated
27 Aug 25
AnalystConsensusTarget's Fair Value
US$62.88
4.2% overvalued intrinsic discount
27 Aug
US$65.51
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1Y
29.4%
7D
-1.1%

Author's Valuation

US$62.9

4.2% overvalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update27 Aug 25
Fair value Increased 2.03%

Analysts raised Altria Group’s price target to $62.88, citing its increased dividend, improving regulatory outlook, and sustained earnings through pricing power, while some concerns remain over structural industry headwinds and growth limitations.


Analyst Commentary


  • Altria’s recent dividend increase and consistent track record of annual dividend growth support confidence in its capital return program.
  • Bullish analysts cite Altria’s emergence from regulatory uncertainty and more favorable regulatory oversight as catalysts for a higher valuation multiple.
  • The company’s “Optimize and Innovate” program and pricing power are expected to sustain earnings and shareholder returns through 2025.
  • Nicotine stocks’ relative outperformance is viewed as an ongoing tailwind for Altria's share price.
  • Bearish analysts highlight structural headwinds, what they see as a demanding valuation, and limited expected growth from both combustibles and next-generation products.

What's in the News


  • The FDA has authorized Juul Labs' original vaporizer and select cartridges to remain on the U.S. market, impacting major tobacco companies including Altria Group. (WSJ)
  • Altria Group's board approved a 3.9% increase in its regular quarterly dividend to $1.06 per share, raising the annualized yield to 6.3% based on the latest share price, effective for shareholders of record as of September 15, 2025. (Key Developments)
  • Barclays Capital, J.P. Morgan Securities, Citigroup Global Markets, and Goldman Sachs were added as co-lead underwriters for Altria Group's $497.2 million fixed-income offering. (Key Developments)
  • Between April 1 and June 30, 2025, Altria repurchased 4.67 million shares for $273.7 million, bringing its total buybacks under the current program to 10.4 million shares (0.62% of shares outstanding) for $599.95 million. (Key Developments)
  • Recent developments showcase Altria's focus on enhancing shareholder value through dividend increases and ongoing share repurchase programs. (Key Developments)

Valuation Changes


Summary of Valuation Changes for Altria Group

  • The Consensus Analyst Price Target has risen slightly from $61.62 to $62.88.
  • The Future P/E for Altria Group has risen slightly from 13.30x to 13.82x.
  • The Discount Rate for Altria Group remained effectively unchanged, moving only marginally from 7.72% to 7.67%.

Key Takeaways

  • Market challenges from illicit e-vapor products and synthetic nicotine competition could hinder revenue growth and impact market share in key segments.
  • Economic pressures and regulatory challenges may compress net margins due to the need for price strategy adjustments and increased operational costs.
  • Altria leverages strong tobacco margins, growing oral products, strategic marketing, and e-vapor initiatives to drive stable earnings and shareholder value amidst market challenges.

Catalysts

About Altria Group
    Through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States.
What are the underlying business or industry changes driving this perspective?
  • Altria faces challenges in the e-vapor category due to the prevalence of illicit products, which constitute over 60% of the market. This limits their ability to generate revenue from legitimate e-vapor products, impacting future revenue growth.
  • Economic pressures on consumers, including inflation and macroeconomic factors, affect purchasing decisions, causing a shift towards discount products. This could lead to compressed net margins as Altria may need to adjust pricing strategies to maintain market share.
  • The reduced shipment volume and market share for NJOY due to ITC's exclusion order highlight operational risks and potential revenue loss from regulatory challenges, impacting future earnings.
  • The competitive environment in the oral tobacco category, particularly with synthetic nicotine products entering the market, could pressure Altria's market share and revenue growth in this segment.
  • Tariffs on imports from China, including disposable vapes, and potential costs associated with compliance and enforcement may increase operational costs, impacting net margins if price adjustments are not feasible.

Altria Group Earnings and Revenue Growth

Altria Group Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Altria Group's revenue will decrease by 0.1% annually over the next 3 years.
  • Analysts assume that profit margins will shrink from 50.3% today to 44.8% in 3 years time.
  • Analysts expect earnings to reach $9.1 billion (and earnings per share of $5.54) by about July 2028, down from $10.2 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 12.9x on those 2028 earnings, up from 9.8x today. This future PE is lower than the current PE for the US Tobacco industry at 21.5x.
  • Analysts expect the number of shares outstanding to decline by 1.28% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.42%, as per the Simply Wall St company report.

Altria Group Future Earnings Per Share Growth

Altria Group Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Altria's highly profitable traditional tobacco businesses have shown strong performance, particularly with robust net price realization in the Smokeable Products segment, indicating stable revenue and margins despite volume declines.
  • The Oral Tobacco Products segment, especially the brand on!, has demonstrated significant growth in shipment volume and retail share in a competitive environment, suggesting a potential increase in revenue and maintaining strong margins.
  • Altria's investments in brand equity and marketing initiatives like the It's On! campaign have increased consumer awareness and impressions significantly, which could positively impact future sales and earnings.
  • The company's strategic approach to e-vapor includes developing a diverse portfolio of products, leveraging the NJOY acquisition to stay competitive and potentially enhance future earnings as the market becomes more regulated.
  • Altria's financial strength is underscored by its commitment to returning value to shareholders through dividends and share repurchases, as well as maintaining a strong balance sheet, which supports stable earnings and financial flexibility.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $58.538 for Altria Group based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $73.0, and the most bearish reporting a price target of just $49.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $20.3 billion, earnings will come to $9.1 billion, and it would be trading on a PE ratio of 12.9x, assuming you use a discount rate of 7.4%.
  • Given the current share price of $59.36, the analyst price target of $58.54 is 1.4% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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