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GRMN: Fitness And Wearables Momentum Will Drive Resilience Amid Macroeconomic Uncertainty

Published
08 Aug 24
Updated
19 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-8.6%
7D
-1.0%

Author's Valuation

US$231.1416.8% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 19 Nov 25

GRMN: Accelerating Fitness Segment Will Drive Over 25% Upside Ahead

Analysts have raised their price targets for Garmin, with increases such as from $285 to $305 and from $186 to $193. They cite ongoing innovation, strong performance in fitness and smart wearables, and expectations for accelerating revenue growth.

Analyst Commentary

Recent updates from Wall Street spotlight a range of perspectives on Garmin’s outlook, with some analysts expressing strong optimism about the company's trajectory while others maintain a more cautious stance.

Bullish Takeaways

  • Bullish analysts highlight Garmin’s ongoing strength in the fitness and smart wearables segments as a key driver of accelerating revenue growth.
  • There is an expectation that continued innovation and effective execution will translate into sustained market leadership and expanding addressable markets.
  • Raised price targets signal confidence in potential upside, with some projecting total returns of over 25% from current share levels.
  • The company’s growth outlook is supported by resilient demand and a track record of capitalizing on evolving consumer trends in health technology.

Bearish Takeaways

  • Bearish analysts remain concerned about current valuations. They suggest that upside may be limited despite recent positive momentum.
  • Some highlight a relatively cautious view on the company’s long-term growth and note the challenges in maintaining industry-leading innovation amid increasing competition.
  • An Underweight rating is maintained by select major institutions, which reflects reservations about risk-adjusted returns and the sustainability of current performance benchmarks.

What's in the News

  • Garmin updated its fiscal year 2025 guidance and now anticipates revenue of approximately $7.10 billion, with a 25.2% operating margin. (Guidance Update)
  • The company repurchased 159,000 shares between June and September 2025 and completed the repurchase of 986,000 shares under its February 2024 buyback program. (Buyback Update)
  • Garmin launched the GPSMAP 9000xsv series, which offers advanced chartplotters with up to 4K resolution and enhanced connectivity features for pilots and anglers. The company expects availability in November. (Product Announcement)
  • A new partnership with Truemed enables qualified customers to use HSA/FSA funds for select Garmin smartwatches, fitness trackers, and cycling products. This supports health-focused customers with significant tax savings. (Client Announcement)
  • Garmin introduced its latest aviator smartwatches, the D2 Air X15 and D2 Mach 2, featuring avionics connectivity, aviation-centric reports, voice commands, and up to 26 days of battery life. (Product Announcement)

Valuation Changes

  • Consensus Fair Value: Remained stable at $231.14 per share, reflecting no significant change in analysts’ intrinsic assessment.
  • Discount Rate: Increased modestly from 7.73% to 7.91%. This indicates a slightly higher risk premium applied to future cash flows.
  • Revenue Growth: Edged down marginally from 7.67% to 7.66%. This suggests analysts foresee nearly identical top-line expansion prospects.
  • Net Profit Margin: Grown fractionally from 21.80% to 21.80%, marking continued strong profitability with minimal variation.
  • Future P/E: Dipped very slightly from 29.53x to 29.52x, signaling an almost unchanged market expectation for forward earnings multiples.

Key Takeaways

  • Garmin's premium services and advanced wearables boost revenue, enhancing margins in both Fitness and service segments due to high demand.
  • New aviation products, and expanding foreign markets, drive growth across Aviation and international segments, improving revenues and mitigating trade risks.
  • Rising operational expenses and market challenges in Marine and Outdoor could impact Garmin's revenue growth and compress margins amidst global trade and currency fluctuations.

Catalysts

About Garmin
    Designs, develops, manufactures, markets, and distributes a range of wireless devices worldwide.
What are the underlying business or industry changes driving this perspective?
  • The launch of the Garmin Connect+ premium service, which offers AI-based health and fitness insights, is likely to boost subscription-based revenue growth and improve overall margins through higher-margin services.
  • The new vívoactive 6 smartwatch release, with advanced features like an AMOLED display and enhanced sports apps, suggests potential revenue growth in the Fitness segment, supported by strong demand for advanced wearables.
  • The introduction of the new PC-12 Pro and PC-7 MKX aircraft, featuring Garmin's G3000 Prime flight deck, indicates solid growth prospects for the Aviation segment, potentially boosting revenue and operating margins through high-value product deliveries.
  • Strengthening foreign markets, with significant revenue contribution from EMEA (23% growth) and APAC (9% growth), support overall revenue growth and mitigate trade risks, with favorable foreign currency exchange likely improving margins.
  • Diversified product launches in the Outdoor segment, including the Instinct 3 Adventure watch series, are set to drive future revenue growth, capitalizing on Garmin's strong brand and product innovation in high-demand areas.

Garmin Earnings and Revenue Growth

Garmin Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Garmin's revenue will grow by 7.9% annually over the next 3 years.
  • Analysts assume that profit margins will shrink from 23.2% today to 21.5% in 3 years time.
  • Analysts expect earnings to reach $1.8 billion (and earnings per share of $9.58) by about September 2028, up from $1.6 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 28.2x on those 2028 earnings, down from 29.3x today. This future PE is greater than the current PE for the US Consumer Durables industry at 11.5x.
  • Analysts expect the number of shares outstanding to grow by 0.24% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.72%, as per the Simply Wall St company report.

Garmin Future Earnings Per Share Growth

Garmin Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The global trade environment's shifting policies, including increased tariffs on products manufactured outside the U.S., could increase costs and affect Garmin's net margins if not offset by currency benefits.
  • The Marine segment saw a revenue decrease primarily due to promotion timing and continued market softness, which could lead to flat revenue growth and negatively affect earnings.
  • Economic uncertainty and potential reduced demand for certain products in the Outdoor segment could moderate growth, potentially impacting revenue and net margins.
  • Operating expenses, including rising R&D and SG&A costs, grew by 10%, which could compress operating margins if revenue growth doesn’t keep pace.
  • Increased focus on foreign currency fluctuations due to a significant portion of revenue generated in non-U.S. dollar currencies could impact revenue unpredictably if the U.S. dollar strengthens.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $213.833 for Garmin based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $285.0, and the most bearish reporting a price target of just $167.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $8.5 billion, earnings will come to $1.8 billion, and it would be trading on a PE ratio of 28.2x, assuming you use a discount rate of 7.7%.
  • Given the current share price of $238.5, the analyst price target of $213.83 is 11.5% lower. Despite analysts expecting the underlying buisness to improve, they seem to believe the market's expectations are too high.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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