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ADVANC: Sports Content Expansion And Leadership Transition Will Support Stable Outlook

Update shared on 11 Dec 2025

Fair value Increased 0.45%
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AnalystConsensusTarget's Fair Value
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1Y
6.3%
7D
-0.3%

Analysts have nudged their price target on Advanced Info Service slightly higher to approximately 343.37 from 341.84 Thai baht, reflecting marginally stronger profit margin assumptions and a modestly higher future earnings multiple.

What's in the News

  • AIS entered a strategic partnership with the PGA TOUR, securing exclusive rights to broadcast all PGA TOUR tournaments in Thailand via AIS PLAY and becoming the sole official telecommunications sponsor in the country (Key Developments).
  • The deal includes major events such as the FedExCup Playoffs and the Presidents Cup, which will be offered at what AIS describes as accessible pricing, with plans for joint marketing to grow the local golf fan base (Key Developments).
  • AIS plans to use the PGA TOUR partnership to strengthen its position as a leading sports and entertainment platform in Thailand. This supports its “All Sports in One Platform” strategy across football, tennis, basketball, American football, and golf (Key Developments).
  • The Board approved the promotion of Deputy Chief Executive Officer and Chief Operating Officer Pratthana Leelapanang to Chief Executive Officer, effective 3 November 2025, succeeding retiring CEO Somchai Lertsutiwong, who will remain on the Board (Key Developments).

Valuation Changes

  • Fair Value: Risen slightly from THB 341.84 to THB 343.37, reflecting a modest uplift in the intrinsic value estimate.
  • Discount Rate: Unchanged at 7.44 percent, indicating no revision to the perceived risk profile or cost of capital.
  • Revenue Growth: Effectively unchanged at about 3.02 percent, suggesting stable expectations for top line expansion.
  • Net Profit Margin: Risen slightly from approximately 21.90 percent to 21.91 percent, pointing to marginally stronger profitability assumptions.
  • Future P/E: Risen slightly from about 23.55x to 23.65x, implying a modestly higher valuation multiple on future earnings.

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